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Rescooped by Martin (Marty) Smith from Tips to Market Your Business Online!

10 Ways You Will Convert More Customers With Easy To Apply Psychology [Infographic]

10 Ways You Will Convert More Customers With Easy To Apply Psychology [Infographic] | BI Revolution |


Excerpted from article:


The “secret” to more sales is as simple as understanding just what your buyer wants (and expects) from your business.


We are all different, but in many instances our brains are prone to react in a similar manner.


Understanding these subtleties in the human mind can help your business find creative ways to ethically move more buyers towards saying “Yes!” to your products or services.


In this Infographic are 10 studies that reveal such insights into the minds of your customers.


1. Setting Minimums Helps Customers Break Through Action

2. Create Better Brand Engagement by Labeling Customers

3. Learn How to Sell to Your 3 Types of Buyers
4. Admit to Shortcomings in Order to Highlight Your Strengths
5. Implement Urgency… the Smart Way!
6. Appeal to the Need for Immediate Satisfaction
7. Don’t Be Afraid to Make an Enemy
8. Stand for Something that Customers Support
9. Create Persuasive Arguments by Playing Devil’s Advocate 

10. Keep Customers on Their Toes



Curated by Agostino Caniato:


To deepen the points just mentioned read the full article here:

Marty Note [great tips and write up by Agostino. Kudos to @GregoryCiotti for some great conversion work. He has a free ebook on the link too. Going to download his book and report back.)

Via Agostino Caniato, SwipeZoom
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Rescooped by Martin (Marty) Smith from Curation, Social Business and Beyond!

Pinterest: What Early Adopters Need to Know

Pinterest: What Early Adopters Need to Know | BI Revolution |

This piece was written by Jeff Turner, it makes you STOP and think. Pinterest is the latest new shiny thing but as Jeff says, buyer beware. His insights are right on the money.



Via janlgordon
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Rescooped by Martin (Marty) Smith from AtDotCom Social media!

Stalking Social Influencers: How To Segment Your Audience [Infographic]

Stalking Social Influencers: How To Segment Your Audience [Infographic] | BI Revolution |

I chose this infographic and article from Blackbaud because it helps you go from social media to social business. It was written for non-profits but it definitely applies to any business as well.

By understanding how to evaluate people by their degree of influence and their ability to help change behavior in others can be invaluable to you and your organization.

**It's also important to use this information to understand how you and your organization fit into this mix. They say knowledge is power, once you have a clearer picture, you can shift what you're doing and take your business or cause to the next level for greater results.


"Understanding the Value of Your Social Media Influencers: How to Identify and Empower Those Who Can Engage an Entire Community!

(Download the White Paper Today!)"

Here are some highlights:

**Learn how to use the information your consitiuents are sharing to attract more people to your mission, campaign.

**Learn how to analyze your database and assign social scores to engagers that represents their ability to interact with and influence others across their online networks

**Based on the social score you assign to these individuals, you can then segment them into one of four categories, each of which plays a diferent role on social networks, relevant to your business

Here are the categories:

Key Influencers - They have a powerful impact not only the people they know but also others they don't know. Their posts are widely spread and shared by more people than many other people


Engagers - These people have well-established social networks and are strong influencers of people they know personally

Multichannel Consumers - They enjoy keeping up with social media conent and occasionally participate. Their influence is not a dominent part of their persona

Standard Consumers These engagers read and watc updates more than they create new content or make comments. They are more influenced by family and friends.

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

Read article and see infographic here: []

Via janlgordon, John van den Brink
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