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Rescooped by Martin (Marty) Smith from Curation Revolution!

CEOs Absent From Social Media Is Costly [Charts] | Heidi Cohen [+Marty Note]

CEOs Absent From Social Media Is Costly [Charts] | Heidi Cohen [+Marty Note] | BI Revolution |
Despite their corporate standing, CEOs aren't on social media, according to BrandFog’s 2013 CEO, Social Media, and Leadership Survey.
Martin (Marty) Smith's curator insight, February 5, 2013 12:41 PM

Agree and Disagree with Heidi 
Agree and am not surprised by the data showing CEOs not on social media. I disagree with why. CEOs make time for all kinds of things that matter to them, so let's take time as an objection off the table. 

Fear of a PR blunder could be a culprit, but CEOs grant interviews and go on TV to talk to the bombastic Jim Cramer so fear also seems a false objection. 

Belief and passion are missing for CEOs. Warren Buffet all but scoffs every time social media is brought up. Apparently the idea that social media is just a faster more efficient version of the annual meeting Buffet puts on every year hasn't occurred to him (or social media hasn't been presented that way to the Oracle of Omaha). 

CEOs an Important SMM Absence
CEOs control the heart and soul of their institutions, so to be absent from social media is to speak mightily of its perceived value (or lack of same).  If you are a CEO and reading this I have three ideas for you to consider:

1. Social Media is a conversation with customers, is it valuable to speak with your customers?

2. Social Media controls the backend of search engine marketing (SEM); do you want your websites to be found? 


3. Social Media will be how we make money in the not too distant future, do you need to make or increase profits?

If you answered YES to any two of these questions then YOUR continued absence on social media is costing your company money. You see there is a problem with social media marketing. I can blah, blah, blah all day, but, in the end, social media will change you in ways I can only predict. 

No matter how good my prediction you will end up surprising and redefining both my prediction about what and how CEOs will and can learn from social media marketing. I've worked with and for several CEOs and they are always surprising. 

In fact surprise is part of why they become CEOs. They see and do things differently. The absence of CEOs is not just hurting their companies it hurts social media marketing too. The minute CEOs adopt and have passion for social media marketing it will change by leaps and bounds. 

 If you know of great examples of CEOs using social to engage, coach and excite their following please share so we can hoist them on our shoulders in the hope that others will emulate. 


Mike Ellsworth's curator insight, February 6, 2013 7:40 PM

Yes, CEOs are too busy to blog or tweet, but they all should at least be paying attention to social media.

Martin (Marty) Smith's comment, February 8, 2013 6:33 PM
Best CEOs I've worked for are LEAST busy people in the place. They have two jobs - the vision thing and the coach thing and they excelled at both by not let either job get in the way of the other one.
Rescooped by Martin (Marty) Smith from Public Relations & Social Marketing Insight!

Selling SMM To The C Level

Selling SMM To The C Level | BI Revolution |
The CEO is not exactly tripping over themselves to integrate social media into your company's marketing plan. So, where does that leave you?

You are the chief marketing officer at your company and you have to approach the big man or woman about trying something out. The goal, to get them to sign off on putting major time and effort into a social media campaign....
Via Jeff Domansky
Martin (Marty) Smith's insight:

Great scoop by Jeff to share new insight on selling SMM to the C level. Remember to read Made To Stick by the Heath brothers. The other thing to keep in mind is the C level is all about the vision thing. Stay up in the clouds a little. 

Ask your CEO to imagine where your brands will be in five years WITHOUT a strong social presence. Ask if they believe it was helpful, in the company's formative years, to focus and learn new things.

If they answer the first question with some version of the current situation. If they answer question two with a firm NO then RUN don't walk to a new job.  

Jeff Domansky's curator insight, December 12, 2012 8:12 PM

Of course the board of directors will want your CEO to be fretting about the financials and not about the next blog post but Dave Thomas's tips may help you convince them.

Martin (Marty) Smith's comment, December 12, 2012 9:17 PM
The first quant to create an algorithm that can estimate the value of content marketing is going to make a few bucks. The problem is no ONE piece of content or tool is the answer. They all are and that is what makes CEO panic, CFO squirm and SMO look for work :).
Jeff Domansky's comment, December 12, 2012 11:06 PM
I'm with you Marty. Search for the measurement Holy Grail will never end