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Rescooped by Martin (Marty) Smith from MarketingHits!

Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC]

Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC] | BI Revolution |

A recent study revealed that almost half of companies are not monitoring their online social media communities.

More than one-third said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four actively measuring the ROI of their social media campaigns.

Social media affects your bottom line; brands that are proactively using these tools see numerous benefits. And for those that aren’t, the absence of social media can also impact their bottom lines, albeit in a very different way.

This infographic takes a closer look at why the shift to in-depth social media monitoring is critical for the modern business.

Via Lauren Moss, Brian Yanish -
Martin (Marty) Smith's insight:

The New Sales Kakuki & Social Media Metrics

Remember that Heuy Lewis song, "I Need A New Drug"?  We need new METRICS. You can see my first stab an fully valuing the social ecosystem on Google Plus: 

Not pretty but a start. This infographic is a good start too. It is asking the right question in the right way, "Are You Monitoring What Really Matters". 

Irvin Banut's comment, April 19, 2013 3:49 PM
Thank you so much Martin for this valuable insight. I will definitely check out Google+ as well.
Karl Wabst's curator insight, April 21, 2013 3:32 PM

The recent SEC ruling on Regulation FD may bring more attention to social media monitoring.

Drew Hodges's curator insight, February 19, 2015 5:58 PM

This article looks at how we have almost become lazy with our sampling methods. For example when we look up keyword searches like a brand name, it is more effective to look at the whole conversation. Another common metric we use is using sample sets of data, although there is so much data it would be impossible to look at every single piece of data, it is important to set a sample size big enough so that the data has minimal outliers. For example a sample size of 10 might give you a totally different picture than a sample size of 100.  


What is not talked about in this article that was touched on in class was the idea of getting the whole picture. For example with software they may be using keywords like they say in the article but it may not have the typical connotation when read in context of the statement. 

Rescooped by Martin (Marty) Smith from SOCIAL MEDIA, what we think about!!

26 Tips To Create And Manage Social Media Community | Social Media Examiner

26 Tips To Create And Manage Social Media Community | Social Media Examiner | BI Revolution |

You're a community manager, or you want learn to be more effective in your presence in social media, this blog will give you many ideas on this subject. As usual Social Media Examiner provide us an interesting and very useful content. Go ahead and share it too. [note Martin Gysler]


Social media community management: Follow these tips to learn how to exercise good social etiquette and manage your social networking communities.


Do you wonder how to go about exercising good social etiquette and managing your social networking communities, all at the same time?

Social media community management has expanded into a growing field and there’s a lot to think about.

In this post, I’ll cover 26 tips, an A-Z guide, on ways to manage your company‘s presence.


Read more:

Marty Note
Helpful community creation and management tips here. I like 3 and 4: Create stories and subdivide into segmented social media plays. I never thought of segmenting our social media since managing what we are now is about to crush us (lol), but interesting idea with merit. Other cool ideas in this helpful list too.

Via Martin Gysler
DelaneyKMedia's comment, February 7, 2013 12:50 AM
Great resource for those of us interested in digital marketing and social media! Thanks for sharing!
Martin Gysler's comment, February 7, 2013 3:55 AM
I'm glad you like it ;-)
Rescooped by Martin (Marty) Smith from Social Media e Innovación Tecnológica!

Pinterest Purchasing Power [Infographic]

Pinterest Purchasing Power [Infographic] | BI Revolution |

Boot Camp Digital prese ts this infographic on the importance of Pinterest to online sales- for example, Pinterest is the #1 referral of traffic to That and the rest of the statistics might be surprising to some.


Learn more about the importance of Pinterest when it comes to marketing a business online, and take a look at this infographic on the Purchasing Power of Pinterest...

Marty Note
Doesn't surprise me that Pinterest is #1 referral source to Martha Stewart. Day it is #1 to Manny, Moe and Jack (car parts) will be when the power is undeniable. It will get there because visuals are crushing textuals.

Via Lauren Moss, roberto toppi, Gladys Pintado
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Rescooped by Martin (Marty) Smith from BUSINESS and more!

Semantic Keyword Grouping – Improving Quality Score With Relevance

Semantic Keyword Grouping – Improving Quality Score With Relevance | BI Revolution |

Semantic Keyword Grouping is a very important topic for anyone who wants to put everything on his side. Whether you are active in the marketing, sale or any other field, what counts are the visits to your blog and / or website. Maybe this tool can help you in your effort. [note mg]

I've published another post about semantic research on my Social Media topic here:

Group keywords semantically and see important PPC results like improved relevance, a better quality score, and a stronger click through rate with WordStream.

Grouping keywords semantically is the key to a successful, well-organized pay-per-click ad campaign. But what exactly is semantic keyword grouping? It's the process of organizing keywords into small, manageable groups according to semantic relevance. In other words, keywords that share a high degree of meaning or intent are gathered together in segments.

Read more:

Via Martin Gysler
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Rescooped by Martin (Marty) Smith from SOCIAL MEDIA, what we think about!!

Ultimate Guide For Facebook Comments On A Blog

Ultimate Guide For Facebook Comments On A Blog | BI Revolution |

An excellent guide for creating your own implementation of Facebook comments on your website. Easy to follow and implement. Test, you will be surprised! [note Martin Gysler]

Using Facebook Comments on your blog offers your readers a way to instantaneously comment on posts, as well as to share them without having to do any work. If you think this type of commenting system will suit your audience, read on to find out how you can implement it the right way.

Step 1: Create A Facebook App

Before you actually generate the Facebook Comments code and implement it on your blog, you need to create an app for your site.

  1. Go to
  2. Click Apps
  3. Click Create New App
  4. Enter an App Display Name and Namespace

Via Martin Gysler
Carey Leahy's comment, February 4, 2012 5:12 PM
Well done Martin - I think you are 'curating' well in this environment by adding your perspective as a 'note' - I've noted it!
Martin Gysler's comment, February 5, 2012 10:30 AM
Thank you Carey, I'm glad you has noted it... .-)
Rescooped by Martin (Marty) Smith from Public Relations & Social Marketing Insight!

Blue Oceans Really Work: 10 Business Trends From The Trenches For 2013

Blue Oceans Really Work: 10 Business Trends From The Trenches For 2013 | BI Revolution |

As leaders of mid-market companies responding to changing times, these CEOs are touchpoints highlighting what’s evolving in the business world. They might not answer a survey or even be aware of how their situations reflect a larger pattern, but their candor helps us see what’s occurring now—and where we need to stimulate more change. Based on this, here are my Top Ten Trends From The Trenches....

Via Jeff Domansky
Martin (Marty) Smith's insight:

Great "treches trends" here from Forbes. My favorite is #9. 

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Scooped by Martin (Marty) Smith!

Facebook, You Are Failing Us

Facebook, You Are Failing Us | BI Revolution |

Facebook has been getting a bad rap lately -- and for good reasons.


In her article, Neicole Crepeau explains what the company did wrong and why its demise could happen very soon.


"Facebook sold us on “engagement” but failed to provide businesses with tools and methods to truly engage consumers. While Facebook touts comments and likes—and its Timeline has delivered increases in those—what ultimately counts is whether people go to their own website or eventually make a purchase. Comments and likes don’t mean more money."

Marty Note
I agree. Facebook is failing us. 

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Rescooped by Martin (Marty) Smith from All things Social & Tech!

Improve Rankings with Semantic Keyword Research

Improve Rankings with Semantic Keyword Research | BI Revolution |

An all in one. It's really an extraordinary item for doing the right things to improve your ranking. If you have a blog with great articles, but not many visitors, apply the ideas in this article, it'll help you for sure. [note mg]

Think about semantic keyword research to help you focus your content and and improve your rankings.


***** Cool continue to believe semantic web holds keys to future. Marty
Via Martin Gysler, Cyndee Haydon
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Rescooped by Martin (Marty) Smith from SOCIAL MEDIA, what we think about!!

How to Systematically Build a Mountain of Links

How to Systematically Build a Mountain of Links | BI Revolution |

Looking for how to increase traffic to your blog or website, this article will give you some very useful information to achieve your goal. [note MG]

We’ve all been taught to create high-quality content to attract links. This argument is usually stated in the context of a blog that basically becomes an authority where you start to build a following around consistent, fresh content—think big sites like Problogger or Boing Boing.

This is not the technique I’m talking about.

Today, I’m talking about a link-building technique that’s bigger, better and quite possibly able to put you on the map faster than you would ever imagine. I’m talking about building a linkable asset—something you do by following the steps I’m about to describe.

First, let’s define “linkable asset.”

What is a linkable asset?

Read more:

Via Martin Gysler
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