Big Data's holy grail - Business Spectator | Business Intelligence is the future | Scoop.it

The quoted respondent “Truly insightful customer and industry data will allow us to deliver targeted value to our various customer groups and leapfrog our competitors.” seems like the comment of a true evangelist - still using very expensive words. I would - again - suggest use of common sense. And stop making it "the Holy Grail" ... again.