Business & Innovation
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Business & Innovation
News, articles and updates on - Business, Marketing, Strategy and more!
Curated by Vishal Nagpal
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Budweiser's way to make Facebook friends

Budweiser's way to make Facebook friends | Business & Innovation | Scoop.it
The brewing company's Brazilian arm creates cups, which, if you clink them together to say cheers, turn both parties into Facebook friends. Oh, how difficult. Read this article by Chris Matyszczyk on CNET News.
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Why Starbucks Succeeds In China

Why Starbucks Succeeds In China | Business & Innovation | Scoop.it

Any go-to-market strategy involves a well-defined plan comprising of a market study on all aspects of the target customer with details on demographics, preferences, location, etc. This is followed by the brand positioning and pricing of the products.


In addition to this, Starbucks focused on two main areas where the other foreign companies failed - Localization of the products & employee welfare

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Three Great Lessons From McDonald's Latest Innovation

Three Great Lessons From McDonald's Latest Innovation | Business & Innovation | Scoop.it

This may not be the "latest" innovation as the title suggests, but it is definitely a learning that companies must adapt to alter business models and processes to suit changing consumer preferences and geographies

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The Microsoft Effect: Will Google Become What It Fears?

The Microsoft Effect: Will Google Become What It Fears? | Business & Innovation | Scoop.it

The Microsoft Effect: Will Google Become What It Fears? In recent years, Google has grown from being simply a search engine company to having a hand in a range of sectors including mobile, social media, cloud computing, digital music sales and more!

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Vishal Nagpal's comment, January 2, 2012 9:36 AM
As companies expand & grow, they are bound to be affected by both cultural and process related changes. Once a business unit matures and becomes autonomous, establishing it as a separate entity or a firm would benefit the organization as a whole. Multiple and Independent units under the umbrella of the parent company (Google, in this case) will be better managed and thus nimble in approach.
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'Drinking from a Fire Hose': Has Consumer Data Mining Gone Too Far? - Knowledge@Wharton

'Drinking from a Fire Hose': Has Consumer Data Mining Gone Too Far? - Knowledge@Wharton | Business & Innovation | Scoop.it
'Drinking from a Fire Hose': Has Consumer Data Mining Gone Too Far? by Knowledge@Wharton, the online business journal of the Wharton School.
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Vishal Nagpal's comment, November 29, 2011 4:09 AM
While the article talks about personalization and targeted advertisements, I have rarely come across an advt. that I believed is based on my history of web surfing. The only personalized content / newsletters are from the websites where I am registered and frequent often, but never in a situation of a 'creep-out factor'. As highlighted by Sherrill Mane, I also believe that the information available is only used for profiling and segmenting of users; and the information is used for developing/offering a product/service to the segment of prospective consumers rather than an individual or few users.

Irrespective of the fact that the user information is used or not; companies must have an opt in approach to share information rather than opt-out.
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Ad Space On Toilet Paper

Ad Space On Toilet Paper | Business & Innovation | Scoop.it

"Don't rush.Look before you flush!"

 

Will advertising on toilet paper be limited to local businesses or will the big brands get into this space too?

 

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What's Wrong with This Picture: Kodak's 30-year Slide into Bankruptcy

What's Wrong with This Picture: Kodak's 30-year Slide into Bankruptcy | Business & Innovation | Scoop.it

When new technologies change the world, some companies are caught off-guard. Others see change coming and are able to adapt in time. And then there are companies like Kodak -- which saw the future and simply couldn't figure out what to do. Kodak's Chapter 11 bankruptcy filing on January 19 culminates a long series of missteps, including a fear of introducing new technologies that would disrupt its highly profitable film business.

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Amy Lockwood: Selling condoms in the Congo

The video talks about a simple marketing message - know your customer and communicate effectively

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South Korea's virtual grocery

South Korea's virtual grocery | Business & Innovation | Scoop.it

In South Korea, you can now shop right from inside the subway, using your smartphone. The QR codes have been put to another practical use.

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