Business Growth and Operations
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Business Growth and Operations
How business owners operate their biz more efficiently to grow their biz and make more money
Curated by Marty Koenig
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Boulder salad dressing maker wins business contest

Boulder salad dressing maker wins business contest | Business Growth and Operations | Scoop.it

A business contest for natural-foods companies has ended with Dressed Up Salad Dressing...a $45,000 win. 

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Skills every entrepreneur needs

Skills every entrepreneur needs | Business Growth and Operations | Scoop.it
Single Grain CEO Sujan Patel lays out the 28 skills that every entrepreneur should have: like how to handle SEO, how to multitask, how to raise money, and how to have fun. Patel is a member of the Young Entrepreneur Council.
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10 Secrets to Producing a Video that Drives Results

10 Secrets to Producing a Video that Drives Results | Business Growth and Operations | Scoop.it

Excerpted from article:

"Anyone can create a video and post it online, but creating an effective video that drives action is more science than art.

 

Here are 10 secrets to producing a video that sells.

 

1. Start with your potential customer’s pain point:

Think about what your product or service can do to help your customers solve their problems, no matter how small or large they may be.

 

2. Present your solution:

After you have engaged viewers with your story, present the solution to them in a simple way that helps them fully understand the results your product or service has to offer.

 

3. Demonstrate your solution:

Give your customers a visual tour of how your product or service will solve their problems using screenshots and product photos.

 

4. Present a call to action:

If you want them to sign up for your mailing list, register for a customized online demo, call your sales line, or go to your product’s purchase page, incorporate that message into your video.

 

5. Keep it short and sweet.

 

6. Introduce your company in the first 30-seconds.

 

7. Use clear, crisp visuals:

Try incorporating stock images and/or video from websites like istockphoto.com or stock animation sequences from sites like videohive.net when needed.

Also, don’t forget about your video’s setting.

 

8. Add a professional voiceover:

There is nothing worse than bad audio – it can make even the best video seem amateur and unprofessional. If your voice doesn’t make the cut, try voices.com where you can find professional voiceover talent for your video content.

 

9. Create a soundtrack:

Find plenty of royalty-free options online using sources like audiojungle.net, premiumbeat.com, and ibaudio.com.

 

10. Don’t be afraid to be funny:

Adding humor to your video will help them see the human side of your business..."

 

 

Read full original article here:

http://www.convinceandconvert.com/video-marketing/10-secrets-to-producing-a-video-that-drives-results/


Via Giuseppe Mauriello
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Steve Blank on Top Mistakes That Startups Make | Video

Steve Blank on Top Mistakes That Startups Make | Video | Business Growth and Operations | Scoop.it
Sure, you might be good at starting a business. But what about building one? Here are some common blunders -- and how to avoid them.
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The road to financial independence - infographic

The road to financial independence - infographic | Business Growth and Operations | Scoop.it

The road to financial independence infographic. See how people take the journey to financial freedom by monetizing their talents and the things they love doing. Only on fiverr.

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My wife just pre-ordered her Kindle Fire from here.

The all-new Kindle Fire is only $159 and is the Amazon tablet for web, movies, music, apps, games, reading and more.
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In Plum Alley, women entrepreneurs rule

In Plum Alley, women entrepreneurs rule | Business Growth and Operations | Scoop.it
Whether they buy or browse, Fashion’s Night Out is a night when packs of women show how much spending power they have—which made it a pretty ideal night for the launch of a new e-commerce site called Plum Alley.
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SEO Isn't What You Think It Is

SEO Isn't What You Think It Is | Business Growth and Operations | Scoop.it
Marketers are buzzing from the aftershocks of Google's recent most updates, code-named Panda and Penguin.
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FINANCIAL MODELING | Your Colorado CFO

FINANCIAL MODELING | Your Colorado CFO | Business Growth and Operations | Scoop.it
In order for an early stage or emerging company to raise money, it must provide investors with a set of financial projections. Typically, companies will pull together a top-down P&L projection going out for three to five years.
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Been there, raised $1 billion

Been there, raised $1 billion | Business Growth and Operations | Scoop.it
Serial entrepreneur Scott Painter, currently the chief executive of TrueCar, has...
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The Business 9 Women Kept A Secret For Three Decades

The Business 9 Women Kept A Secret For Three Decades | Business Growth and Operations | Scoop.it
Somewhere in West Tennessee, not far from Graceland, nine women -- or The 9 Nanas, as they prefer to be called -- gather in the darkness of night.
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Startups: Put together all the pieces of the puzzle.

Startups: Put together all the pieces of the puzzle. | Business Growth and Operations | Scoop.it

“When I struggled to get my startup going, I felt nobody knew what I was going through and nobody had the answers I needed”.

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Top 1000 YouTube Channels

Make smarter online video ad buys and view channel statistics on the widest range of online videos.
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10 Reasons Your Business Needs External Advisors

10 Reasons Your Business Needs External Advisors | Business Growth and Operations | Scoop.it

Far too many business owners baulk at the perceived costs of engaging external advisors to assist them to improve the performance of their businesses.


In the long run, this reluctance to invest in external advice generally proves detrimental, to the profitability and sustainability, of their businesses.


As a questionable but understandable cost saving measure, many owners of established businesses tend to rely on web-based information sites or Government Small Business sites in preference to engaging external advisors.


Whilst accessing free advice from reputable online sites is a step in the right direction, the main problem with this approach is that often, the key link between the advice offered and the skills available in the relevant business to successfully apply the advice, is missing.


Sometimes, less experienced business owners, access information from sites where the business information on offer is not only of poor quality but is often wrong, and acting upon such advice, can create additional problems.


The other aspect which limits the value of free online advice is the assumptions made by the business owners or their managers, as to the actual problem that they are seeking information to help them to resolve.


It is often the case, that a symptom of a problem is being addressed, where a more complete, focussed and analytical investigation by an experienced external advisor, would establish the real underlying problem, one that must be resolved before the business can move forward.


Aligned to the perceived cost of external advisors being a barrier to greater engagement between businesses and external advisors, is a poor understanding by many businesses of the benefits that external advisors bring to any assignment, and the real return on investment that building a short term or ongoing relationship with an external advisor, can provide.


The real benefits that external advisors bring to any business which has the foresight to engage them include;


1) Fresh and different perspectives


External advisors are usually very experienced, well qualified, and through interacting with numerous businesses in a variety of industries over many years, they can look at your business from multiple perspectives, as distinct from your own limited perspective.


2) Unbiased viewpoint


An external advisor is independent, unaligned to prevailing points of view within a business, and can call it exactly as they see it, usually without fear or favour. They are able to resist filtering information via the cultural bias of the prevailing culture, and as such, can readily spot the obvious.


3) Greater and often more up to date expertise


Good external advisors generally hold relevant business related tertiary qualifications, are usually continuous learners, and generally hold memberships of relevant professional bodies that assist them to stay up to date with current business thinking, and relevant technological advances.


4) Broader experience base


External advisors in general, work from a base of extensive experience, often across many industries, and most have held senior positions in listed and unlisted companies, as well as private companies, before becoming business advisors. They also come with an extensive base of contacts that they can draw upon depending on the situations they encounter.


5) Time management


Your time is vital, and the more of it you can spend on areas which utilise your strengths, the better off your business will be for this focus. An external advisor, by focussing on what they do best, will complete assignments much faster that you can, and the results they deliver will usually be time effective in implementation, thereby saving you even more valuable time.


6) Level of analytical skills


To survive in the business world, analytical skills of a high order are a pre-requisite for any professional business advisor. The skill to ask the right questions, of the right people, and analyse the information provided, before making recommendations or assisting to rectify a problem, is a skill not easily, or quickly, attained.


7) Add more weight to management change initiatives


Any management team attempting to introduce change initiatives, will find that support for the changes in the form of well justified recommendations coming from an external advisor, will assist greatly in selling those changes into the rest of the business.


8) Transference of skills and methodologies


External advisors undertaking assignments in any business will interact with key employees, who will observe both the skills displayed by the external advisor, and the methodologies they utilise as they proceed.


9) Stakeholder evidence of your mindset


All businesses have stakeholders and whether they are shareholders, vendors, suppliers, customers, clients or employees, they will notice the engagement of external advisors. The mindset of a business owner or manager who is willing to engage external advisors, is different than that of someone unwilling to do so, and engaging external advisors is a clear and positive mindset indication.


10) Profitability enhancement


To build a successful reputation, leading to future engagements, an external advisor is very conscious of the need to deliver tangible and measurable outcomes. As a consequence, the usual outcome of the involvement of an external advisor, are changes which once bedded down, positively impact on bottom line performance.


Clearly understanding the range of benefits that an external advisor can bring to a business, allows a business owner to conduct a more balanced assessment of the potential return on investment available, from engaging a suitable external advisor.


In most cases, a balanced assessment will establish that the returns on offer will fully justify a business owner’s decision, to advance down the path of engaging an external advisor.


Via Daniel Watson
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Marty Koenig's comment, September 28, 2012 12:13 PM
Right on!
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5 Ways Strategic Social Media Can Help Small Businesses

5 Ways Strategic Social Media Can Help Small Businesses | Business Growth and Operations | Scoop.it

One of the biggest misconceptions about social media strategy is that only the big brands and enterprise organizations can afford success. The impression is bigger businesses have unlimited resources, people and budgets to execute on all new ideas. This is simply not true.

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Boulder-based Foundry Group raises another $225M fund

Boulder-based Foundry Group raises another $225M fund | Business Growth and Operations | Scoop.it
The early-stage VC firm closes its third fund for thematic investing...
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Growing? How to Maintain Your Start-up Culture

Growing? How to Maintain Your Start-up Culture | Business Growth and Operations | Scoop.it
Your business may be getting bigger but that doesn't mean you need to lose the cool company culture of your early days.
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Boulder publisher closes doors

Boulder publisher closes doors | Business Growth and Operations | Scoop.it

Lack of innovation and keeping up with the digital world of publishing.  Rest on your laurels and die.

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Pruett Publishing Co., a Boulder-based publisher of textbooks and trade titles, ...

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10 Project Management Tips for Entrepreneurs

10 Project Management Tips for Entrepreneurs | Business Growth and Operations | Scoop.it
If you're just starting up or looking for ways to refresh a small business that has plateaued, here are a few project management tips to keep in mind.
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Best Buy move puts pressure on founder Schulze to bid

Best Buy move puts pressure on founder Schulze to bid | Business Growth and Operations | Scoop.it
Best Buy granted Richard Schulze, its estranged founder, access to its books on Monday after several weeks of acrimony, putting the onus on him to firm up a possible takeover bid for the struggling electronics retailer.
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Fundraising rule of thumb: $19M, $9M and $4M

Fundraising rule of thumb: $19M, $9M and $4M | Business Growth and Operations | Scoop.it
Don't get hung up on high valuations; Very simple math is at the heart of getting a deal done...
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Fine example of innovation lacking - Key investors including Marc Andreessen leave Groupon

Fine example of innovation lacking - Key investors including Marc Andreessen leave Groupon | Business Growth and Operations | Scoop.it

Here is a great example of a company that took the lead, set the example, innovatedto the tune of hundreds of me-too offerings, then fell flat on its face as it rested on its laurels. A culture of innovation may save them, but is the management/executive team willing?

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Silicon Valley venture capitalist Marc Andreessen and several other key Groupon investors have pared back on or ditched the stock in recent months, as its price per share continued to sink to new lows.

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Is J.C. Penney your new yoga studio?

Is J.C. Penney your new yoga studio? | Business Growth and Operations | Scoop.it
Would you take a yoga class in the middle of a J.C. Penney store?
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