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5 Reasons companies are bringing their marketing in house

5 Reasons companies are bringing their marketing in house | Online Business Growth Digest | Scoop.it

Here’s a significant trend described in a very fine digital marketing research report from SoDA — in the past year there has been a dramatic spike in the number of companies who no longer work with outside marketing agencies — 27 percent, up from 13 percent in the previous year.

 

This shift to marketing in house is even more remarkable considering the report also shows overall spending on digital marketing is going UP.The shift in North America is a little higher — 28 percent. The association describes this trend as “alarming” (if you work for an agency) but stops short of fully explaining why. They say that more agency work is focusing on innovation and specialized tasks but don’t really say why more companies are bringing work in-house. A lot more....


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Jeff Domansky's curator insight, July 21, 2015 2:52 AM

In-house marketing makes more and more sense every day. Here's why.

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Quick Tips To Write Professional Bio [Examples Inside]

Quick Tips To Write Professional Bio [Examples Inside] | Online Business Growth Digest | Scoop.it
Fed up pulling your hairs to craft an engaging professional bio? Here are quick tips to writing ideal professional bio along with some real life examples.
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Want to know what makes your professional bio engaging? struggling hard with this author bio thing? Here are some tricks and tips for you to write best professional bio for yourself.
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Cyber Security Tips to Keep Your Employees Safe | Kapokcom Tech

Cyber Security Tips to Keep Your Employees Safe | Kapokcom Tech | Online Business Growth Digest | Scoop.it

The article in short will mention some important cyber security tips to keep your employees safe. A must read article for everyone.

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Five Best Practices Of Implementing Multi-Factor Authentication

Five Best Practices Of Implementing Multi-Factor Authentication | Online Business Growth Digest | Scoop.it

Are you planning to implement multi-factor authentication for your business? Here are some best practices you must follow.

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Relationship between Local and Organic SEO: a Simple Diagram

Relationship between Local and Organic SEO: a Simple Diagram | Online Business Growth Digest | Scoop.it

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How Does Google Determine the Authority of Local Entities?

How Does Google Determine the Authority of Local Entities? | Online Business Growth Digest | Scoop.it
"Each of these sites that Google trusts might calculate authority in a different way, but if Google can verify the relationship to the local entity, they can

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Progressive Profiling : What it is and how to do it right way?

Progressive Profiling : What it is and how to do it right way? | Online Business Growth Digest | Scoop.it

Progressing profiling is one of the greatest weapon to build robust customer profiles. The article explains how.

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LOCAL CITATIONS: WHAT IS IT AND WHY FOR SEO?

LOCAL CITATIONS: WHAT IS IT AND WHY FOR SEO? | Online Business Growth Digest | Scoop.it
Get into this interesting that demonstrates the significance of local SEO with the help of getting your business listed on citation sites.
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15 banner ad design tips to get more clicks - 99designs Blog

15 banner ad design tips to get more clicks - 99designs Blog | Online Business Growth Digest | Scoop.it

If you’re hoping to boost your online traffic with better ads, you may be asking yourself: what is web banner design?

 

Web banner design focuses on the systematic creation of effective web banner ads through the careful application of basic design guidelines.

 

Banner ads are one of the most prolific forms of marketing used in today’s online world. All companies use them in one form or another because they’re an affordable, measurable and effective medium to increase brand awareness. So how can you design and create web banner ads that will bring in those clicks? Below is a list of tips and general guidelines for designing banner ads....


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Jeff Domansky's curator insight, February 21, 2017 1:23 AM

Banner blind? This will get you inspired.

Curtis Carlson Nelson's curator insight, February 21, 2017 2:10 PM

It is very important to create an ad design that will generate more traffic.

https://www.crunchbase.com/person/curtis-carlson-nelson#/entity

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HOW ENTERPRISE SSO DIFFERS FROM WEB SSO?

HOW ENTERPRISE SSO DIFFERS FROM WEB SSO? | Online Business Growth Digest | Scoop.it
Providing the numerous implementations of SSO, finding the original solution is critical. Find out here major difference between web sso and enterprise sso.
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How to Go Viral: Tips to Build Online Buzz For Your Retail Products – Shopify

How to Go Viral: Tips to Build Online Buzz For Your Retail Products – Shopify | Online Business Growth Digest | Scoop.it
Whether your retail business is looking to grow or just starting out, every business can benefit from the popularity and sales spike of a viral product. But wha

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Use Facebook Live Video to Set Your Small Business Apart

Use Facebook Live Video to Set Your Small Business Apart | Online Business Growth Digest | Scoop.it

Live broadcasting is the latest trend in social media space. Facebook, Twitter, YouTube, and Snapchat are the major social networking sites where live video content is gaining momentum. Millions of small businesses have already used Facebook to deliver great marketing results. Thus, it is logical for them to take advantage of this relatively new feature to differentiate their business and reach a wider audience base.

 

Various statistics suggest that it is the right time to adopt Facebook Live Streaming videos before it becomes overcrowded. According to a study, people watch live videos three times longer than the native videos. Organic reach of video posts is 135% higher than that of the regular posts. Thus, embrace Facebook Live streaming as an inevitable part of your marketing strategy to differentiate your business.

 

Here are a few ideas to help you get started with Facebook Live videos...


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Jeff Domansky's curator insight, February 20, 2017 3:10 AM

Live video can pay off bigly.

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The 5 Traits That Define Great Leadership

The 5 Traits That Define Great Leadership | Online Business Growth Digest | Scoop.it

Great teams are led by great leaders, and great leaders all share traits that are absolutely essential to their ability to lead. These are the 5 most important traits leaders have - if you're a leader, they will transform the way you lead for mind-blowingly rewarding results.


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The Learning Factor's curator insight, February 19, 2017 5:33 PM

Great teams are led by great leaders, and great leaders all share traits that are absolutely essential to their ability to lead.

Jean-Guy Frenette's curator insight, February 24, 2017 7:42 AM
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Ann Zaslow-Rethaber's curator insight, March 2, 2017 11:26 AM

Fantastic points on what characteristics make a good leader. I would also add transparency, I have found that employees thrive when having a very clear picture of what earns an A and conversely what  merits an F. It is very disconcerting for employees when working for someone when they are never quite sure where they stand,  

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Elements to consider before redesigning your website in 2017

From social sharing buttons to easy navigation, get into the article for successful website redesign.
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Web Single Sign-On and Its Different Protocols

Web Single Sign-On and Its Different Protocols | Online Business Growth Digest | Scoop.it

Get into this interesting article by Jonas Neyes, that explains various types of single sign-on protocols.

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Five Reasons Why Google Spreadsheets is better than MS Excel

Five Reasons Why Google Spreadsheets is better than MS Excel | Online Business Growth Digest | Scoop.it

Are you still using MS Excel? Move over to Google Spreadsheets now. To know why check out this article.

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Design Thinking: Putting the Customer at the Heart of Development

Design Thinking: Putting the Customer at the Heart of Development | Online Business Growth Digest | Scoop.it
Engage with your customers at the design stage to find out what they really want from your products and services and to create innovative new solutions.

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Relationship between Local and Organic SEO: a Simple Diagram

Relationship between Local and Organic SEO: a Simple Diagram | Online Business Growth Digest | Scoop.it

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The Difference-Making Local Ranking Factor of 2020

The power of links as difference-makers will fade over time as Google is able to ingest a broader range of engagement signals. David shares his theory on what will replace them.

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All you need to know about Federation Identity Management - MyTechLogy

All you need to know about Federation Identity Management - MyTechLogy | Online Business Growth Digest | Scoop.it

Federated identity management - what it is and how it works? Find out yourself by checking out this article.

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10 Ways to Stop Procrastination From Standing in the Way of Your Goals

10 Ways to Stop Procrastination From Standing in the Way of Your Goals | Online Business Growth Digest | Scoop.it
Use these tips to break through old habits

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Being Hack Proof: Is Two Factor Authentication the right choice?

Being Hack Proof: Is Two Factor Authentication the right choice? | Online Business Growth Digest | Scoop.it
Do you care about the security of your users and customers? If yes, implement two factor authentication now. Find out here why.
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How To Be A Pro At Slack In 6 Simple Steps

How To Be A Pro At Slack In 6 Simple Steps | Online Business Growth Digest | Scoop.it

Presenting here an interesting article by Prince Kapoor that explains the secret to become pro at slack in six steps.

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Tell a Better Brand Story with Content Marketing & Social Media

Tell a Better Brand Story with Content Marketing & Social Media | Online Business Growth Digest | Scoop.it

Let’s not kid ourselves. Telling a compelling story about your business or brand on social media is exceptionally difficult. Social media posts—with their character restrictions and limited screen real estate—are not ideal for expressing brand promises, values, and philosophies with any real detail or emotional impact.

 

This is why many marketers supplement their social media strategies with a content marketing strategy as a means of including long-form content. Thankfully, the major social media platforms recognize that this issue exists, and have taken strides to incorporate content formats that are optimal for telling better brand stories. This article will discuss three such content types...


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Jeff Domansky's curator insight, February 20, 2017 2:54 AM

Consider content curation to add spark to your storytelling.

Catherine Tadger's curator insight, February 20, 2017 9:38 AM

Consider content curation to add spark to your storytelling.

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16 Best Writing Tools and Software For A Creative Blogger [ Free tools Inside]

16 Best Writing Tools and Software For A Creative Blogger [ Free tools Inside] | Online Business Growth Digest | Scoop.it
Got stuck in the middle of an article or struggling for an interesting topic? Here are some awesome writer tools which can help.
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Top 15 Pinterest Tools for Business and Marketers!

Top 15 Pinterest Tools for Business and Marketers! | Online Business Growth Digest | Scoop.it
Don't have much time to spend on managing different tasks at Pinterest? Have a look at some Pinterest tools to maximize your marketing efforts here?
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