Business Futures
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Business Futures
News and commentaries on business education, innovation, and other professional development topics
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Can Interest Targeting Improve Facebook's Ad Model?

Can Interest Targeting Improve Facebook's Ad Model? | Business Futures | Scoop.it
Interest targeting may help Facebook sell more and better ads, but the discipline still has a ways to go.

Most people don’t hear the name “Leighton Meester” and think “jewelry,” but there’s a strong correlation between the Gossip Girl star and consumers who are in the market for some bling.
The relationship had been unexploited and probably unknown until SocialFlow, the New York-based social media marketing firm, crunched the numbers. Working on behalf of a large jewelry client, SocialFlow was able to buy ads against Facebook conversations about Meester.

The result, says Frank Speiser, co-founder of SocialFlow, was a 2x to 3x jump in click-through rates for ads.

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YouTube's 10 Most-Shared Ads in July

YouTube's 10 Most-Shared Ads in July | Business Futures | Scoop.it
Which commercials won big with the web in July?

Checkn out the top ten...

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