Business for small businesses
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Business for small businesses
What I think is interesting or useful for me as a small start up business on a Greek island
Curated by Milos Crafts
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How to Have a Personal Life Once Startup Fever Sets In

How to Have a Personal Life Once Startup Fever Sets In | Business for small businesses | Scoop.it
Working nonstop does not ensure success and it's important for entrepreneurs, especially when you work at home, to be proactive about setting boundaries between work life and home life.


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Δωρεάν το e-book: "Βασικές αρχές Internet Marketing" από την A bit of Greece

Δωρεάν το e-book: "Βασικές αρχές Internet Marketing" από την A bit of Greece | Business for small businesses | Scoop.it
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10 απλά βήματα για να ξεκινήσετε το δικό σας e-shop! - (@growingstartup)

10 απλά βήματα για να ξεκινήσετε το δικό σας e-shop! - (@growingstartup) | Business for small businesses | Scoop.it

Ακόμη και στη σημερινή δύσκολη οικονομικά εποχή, υπάρχει ένας κλάδος του εμπορίου που όχι μόνο δεν περνά κρίση, αλλά γνωρίζει μεγάλη άνθηση: το ηλεκτρονικό εμπόριο!

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Infographic: How To Get Your Content Shared

Infographic: How To Get Your Content Shared | Business for small businesses | Scoop.it

If you’ve ever wondered exactly how sites like Mashable get some much social traction, this might just help give you a little insight into it, and to be honest, it’s not an art, it’s a science, knowing post by post exactly what gets the most sharability per post…


From this Infographic, you’ll see that your optimal time to post new content, is when both the US and Europe are awake, that human interest/watercooler type content is by far the most popular content to share, with Images and Video being key, but it’s value depends on the social network.


Via Lauren Moss
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Paul Reichman's curator insight, October 3, 2013 8:47 PM

fascinating insights into driving virality

Phil Lauterjung's curator insight, October 4, 2013 2:35 PM

add your insight...

 
Nick Peperell's curator insight, October 5, 2015 12:35 PM

Should we be publishing content when Europe and the US are both awake.? The science and common sense seems to think so.!

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Customer service beats price in Asia-Pacific markets: survey

Customer service beats price in Asia-Pacific markets: survey | Business for small businesses | Scoop.it
New research into Asia-Pacific consumers' feelings towards customer service has painted a common picture of poor customer service, frustrated consumers with low service expectations, an increased rate of sharing positive or negative experiences...
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Guy Gordon's curator insight, August 30, 2013 9:03 AM

Very interesting to see so many similar themes as we see in reach search at  ICCS.

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Ρολά λόγω κρίσης; Το «σύστημα Amazon», η Tesco και μαθήματα λιανικής - Andro

Ρολά λόγω κρίσης; Το «σύστημα Amazon», η Tesco και μαθήματα λιανικής - Andro | Business for small businesses | Scoop.it
Όταν κλείνουν καταστήματα είναι εύκολο να το ρίχνεις στην κρίση, στις ακριβές εισαγωγές και στο internet. Ο λόγος όμως είναι σοβαρότερος.
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How Brands Use Twitter [INFOGRAPHIC]

How Brands Use Twitter [INFOGRAPHIC] | Business for small businesses | Scoop.it

Did you know that 97 percent of top brands are using Twitter in 2013, compared to just 62 percent in 2011?

Recent data that surveyed more than 250 leading brands in the U.S. and UK, shows that two-thirds had multiple accounts on Twitter. More than half (57 percent) had switched the tools they used to tweet in the last year, and firms in the States tweeted significantly more than their counterparts across the Atlantic...


Via Lauren Moss
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harish magan's comment, September 3, 2013 8:20 AM
Thanks to twitter for showing such diversified variety and one can choose and follow as per their interest and liking,The best part is that this is the only medium available where you can spread news to all your friends and wellwishers.
X GANG's curator insight, September 22, 2013 10:51 AM
Thibaut-Marc CAPLAIN@TM_CAPLAIN

#Lobbyiste de #CabinetCTM #Conseil #Traitement #Marketing @SarlCabinetCTM #Consultant #Associé de @I_DEMETTRE #International #Business @MasterBusinessF #Fr

X GANG's comment, September 22, 2013 10:52 AM
Thank for the news
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7 Simple Numbers That Can Grow Your Business

7 Simple Numbers That Can Grow Your Business | Business for small businesses | Scoop.it
Knowing what metrics to use to predict results for your business will set you on a path to success. Here are seven key metrics to start tracking now.
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Why Your Brand Must Tell A Compelling Story

"It’s no longer enough to build a great looking web site that gets traffic.  Those are just the bare essentials and won’t take you very far.  In a world where we are inundated with inputs, your business and your brand must tell a compelling story. As human beings we’re wired for story.

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10 Tips To Convert More Customers With Psychology [Infographic] | inspirationfeed.com

10 Tips To Convert More Customers With Psychology [Infographic] | inspirationfeed.com | Business for small businesses | Scoop.it
Infographic showing ten prominent ways to convert more customers using psychology..
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Facebook Photo Size Cheat Sheet!

Facebook Photo Size Cheat Sheet! | Business for small businesses | Scoop.it
Whether you have a regular Facebook account or you have a fan page, uploading photos to your profile and timeline can be a guessing game that ends in frustration. 

If you’re a business or a community page, then you want to make sure you’re doing everything you can to catch the eyes of your fans in the best possible ways. .

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Tips for Entrepreneurs To Reach Global and Local Markets via Social Media

How can social media be used as a marketing tool to help you expand your business? Whether you are a business owner with products sold globally or an entrepr...

Via Dr. Susan Bainbridge
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5 kinds of Facebook posts that drive 186% monthly sales growth

5 kinds of Facebook posts that drive 186% monthly sales growth | Business for small businesses | Scoop.it
A lot of effort and good money goes into writing and promoting your Facebook posts, so it just makes sense to do it correctly. However,  there’s no single right way to post on Facebook; but a variety of formats to get your readers engaged..
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How Branded Content Can Make An Emotional Connection

How Branded Content Can Make An Emotional Connection | Business for small businesses | Scoop.it

"The emotion that a brand evokes in someone — or more importantly, in a specific group of people — has a big impact on a company’s success or failure. Emotions play a huge role in how consumers act and react. Emotions drive decisions, prompt actions, and change mind-sets, leading to strong loyalty and a deep personal connection with a given brand that can extend beyond its rational attributes."

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Hans Heesterbeek's curator insight, September 9, 2013 12:22 AM

the emotion connection, emotion, is pschological than logic and are usually subconscious feelings. We have more than 66.000 thought and just a few are concious so what evokes emotions is generated in our brain, later we feel them. That's why storiers work

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Corporate Storytelling Lessons from Kevin Spacey

Corporate Storytelling Lessons from Kevin Spacey | Business for small businesses | Scoop.it

"If you haven’t seen this video from actor and House of Cards star Kevin Spacey, it’s worth the five minutes of your time. The speech, edited and served up by the folks at Telegraph UK, contains a road map for brand storytellingworthy of global enterprise brands."

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Optimizing Pinterest Pin It Button and Pin Descriptions for SEO | Oh So Pinteresting

Optimizing Pinterest Pin It Button and Pin Descriptions for SEO | Oh So Pinteresting | Business for small businesses | Scoop.it
One of the best things a business owner can do for themselves is a install a Pin It button on their website and blog but they should be optimized.

Via Ileane Smith
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Ileane Smith's curator insight, August 30, 2013 2:40 PM

One of the best things a business owner can do for themselves is a install a Pin It button on their website and blog. Even if they aren’t active on Pinterest, Pin It buttons give visitors to the site an easy way to pin images.

If the site happens to be a WordPress site they have access to my favorite plugin, the Pinterest “Pin it” Button from Phil Derksen. (Affiliate link) I recently received a question from Ileane Smith from Basic Blog Tips about this plug in.

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5 Accounting Tools For Freelancers that Make Life Easy

5 Accounting Tools For Freelancers that Make Life Easy | Business for small businesses | Scoop.it

As a freelancer you have to wear many hats. That’s part of the magic of it – you get to experience all facets of running your own career, but that’s also the challenge of it – there’s no one to bail you out if times get tough, and if a task has to be done it’s up to you and no-one else…which brings me to accounting. I don’t know about you, but every time I tried to keep my eyes open during accounting class it was an epic battle to say the least.

No matter how dry the subject may seem, however, accounting is absolutely essential for freelancers, so how can we minimize the pain and maximize the gain? Well, thankfully over the past few years personal accounting software has improved to the point that you don’t need to have a degree in nuclear physics to use it. To save you some frustration I’ve put together a list of 5 of the best accounting tools that streamline the day-to-day process and ensure that you won’t feel out of your depth when tax-time rolls around!

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A Customer Saved is a Penny Earned (Paying Attention to Retention)

A Customer Saved is a Penny Earned (Paying Attention to Retention) | Business for small businesses | Scoop.it
What happens when brands stop focusing solely on customer acquisition and start paying attention to customer retention?
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How Social Media Is Shaping Customer Service [Infographic]

How Social Media Is Shaping Customer Service [Infographic] | Business for small businesses | Scoop.it
Providing great, well-structured customer service can make or break your business. It’s vital for consumers to feel that they are being heard and ta

Via Gladys Pintado
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Έχει η επιχειρηματικότητα ηλικία;

Έχει η επιχειρηματικότητα ηλικία; | Business for small businesses | Scoop.it

Αφορμή για να γράψω αυτό το άρθρο, στάθηκε η συζήτηση που είχα πρόσφατα με κάποιους καλούς μου φίλους, που είναι κοντά στην ηλικία των πενήντα. Ακούν πολλά για τα νέα παιδιά που επιχειρούν, για τις επιτυχίες τους, για την έξοδο τους σε άλλες αγορές και θέλουν να μάθουν (με λίγη επιφυλακτικότητα, ομολογώ) τι γίνεται εκεί έξω.

Διέκρινα ένα συναισθηματικό κράτημα στον ενθουσιασμό τους (ο ενθουσιασμός χαρακτηρίζει αυτούς που έχουν μια νέα ιδέα και θέλουν να την κάνουν να δουλέψει), μια νοοτροπία του στυλ «αυτά είναι για τα νέα τα παιδιά, όχι για εμάς» και ένα μικρό τσίμπημα ζήλιας.

Με την έκβαση της κουβέντας, ακούστηκαν διάφορες ατάκες «είμαι πολύ μεγάλος στα 52 μου για επιχειρηματικά ξεκινήματα», «εγώ σε λίγο θα πάω για απόσυρση» κτ.λ. Αντιγύρισα επιχειρήματα σχετικά το θέμα της ηλικίας και το απόφθεγμα του Mark Twain που είχα κάπου διαβάσει «η ηλικία δεν είναι τίποτα παρά μόνο αριθμοί» και ότι είναι θέμα καθαρά νοοτροπίας και θέλησης. Τους ενθάρρυνα να το ξανασκεφτούν και μοιραστούν τις ιδέες τους- αν έχουν- με άλλους, να ενημερώνονται και να σκέφτονται ανοικτά.....

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10 Domain Name Suggestion Tools to Catch a Great Domain Name

How to create the best domain name, plus top 10 Domain Name Suggestion Tools to help you along the way.


Via Ileane Smith
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Ileane Smith's curator insight, August 11, 2013 9:47 AM

I was so happy when I found out my domain name was available (see Slide #5).

Cendrine Marrouat - cendrinemarrouat.com's curator insight, August 11, 2013 5:00 PM

Excellent slides!

Randi Thompson's curator insight, August 12, 2013 8:53 AM

Choosing a domain name (website, blog, social media business page name) is so important for any business venture. Check out these tools to help you find the best ones!

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Κατασκευή e-shop Do’s & Don’ts

Κατασκευή e-shop Do’s & Don’ts | Business for small businesses | Scoop.it

Το Διαδίκτυο άλλαξε πολλά, ένα από αυτά είναι ο τρόπος που η ανθρωπότητα ψωνίζει, σήμερα πάνω από 2 δις χρηστών πραγματοποιεί τουλάχιστον μια διαδικτυακή συναλλαγή. Η κατασκευή e-shop για τον κάθε επαγγελματία φαντάζει η πιο λογική επένδυση για το μέλλον.

Τι πρέπει όμως να γνωρίζετε για την σωστή κατασκευή e-shop; Πόσο κοντά είναι η επιτυχία με την αποτυχία; Παρακάτω ένας μπούσουλας για όσους ξεκινάνε από το μηδέν.

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Ιδέες μάρκετινγκ που μπορούν να βοηθήσουν μια μικρή επιχείρηση

Ιδέες μάρκετινγκ που μπορούν να βοηθήσουν μια μικρή επιχείρηση | Business for small businesses | Scoop.it

Έχετε μια μικρή επιχείρηση και θέλετε να την προωθήσετε αλλά δεν είστε ειδικός. Τι πρέπει να κάνετε αν δεν αντέχετε το κόστος ενός ειδικού; Η λύση είναι απλή: Προσπαθήστε να σκεφτείτε σαν ειδικός.

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10 πράγματα που μαθαίνεις κατά τον πρώτο χρόνο της Startup σου! - (@growingstartup)

10 πράγματα που μαθαίνεις κατά τον πρώτο χρόνο της Startup σου! - (@growingstartup) | Business for small businesses | Scoop.it

Είναι το μέλλον της Ελλάδας! Και πρέπει να είναι αν θέλουμε να βγούμε κάποια στιγμή από όλο αυτό το λούκι.

Οι startups και οι νέοι επιχειρηματίες βρίσκονται πλέον παντού. Τους συναντάς να συζητούν στο μετρό, να παρακολουθούν συνέδρια και σεμινάρια και να μοιράζονται τον χώρο εργασίας στους διάφορους χώρους που έχουν δημιουργηθεί στην Αθήνα.

Παρόλα αυτά, για να λέμε και την αλήθεια, οι επιχειρηματικές αυτές προσπάθειες δεν είναι για όλους πολύ απλά επειδή τα αποτελέσματα δεν είναι εγγυημένα. Χρειάζεται άπειρη υπομονή, απίστευτη επιμονή και μπόλικη δόση τύχης. Αν όμως ασχοληθείς θα καταλάβεις ότι είναι μία σπουδαία εμπειρία και έχεις πολλά να κερδίσεις από αυτήν.

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Facebook Pages Are a Bad Investment for Small Businesses

Facebook Pages Are a Bad Investment for Small Businesses | Business for small businesses | Scoop.it
Our biggest disappointment was our misunderstanding of how Facebook Pages work. Instead of building a database of users that you can contact at will, you are essentially paying Facebook to build a list of people that you can then advertise to..
Milos Crafts's insight:

Well...so much for that then...although further advice in a comment says ....

"Never use the Promote on Page tool. Use Facebook’s Power Editor tool. The key is good “snackable” content and great real-time targeting."

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