Business for small businesses
886 views | +0 today
Follow
Business for small businesses
What I think is interesting or useful for me as a small start up business on a Greek island
Curated by Milos Crafts
Your new post is loading...
Your new post is loading...
Scooped by Milos Crafts
Scoop.it!

5 Apps to Digitize Your Business Cards

5 Apps to Digitize Your Business Cards | Business for small businesses | Scoop.it
These five mobile apps either scan paper business cards into the cloud for easy organization or shun paper all together.
more...
No comment yet.
Scooped by Milos Crafts
Scoop.it!

From Big Idea to Launch- a start-up that solves a problem, addresses a need and/or fills a void is one that is best positioned for success.

From Big Idea to Launch- a start-up that solves a problem, addresses a need and/or fills a void is one that is best positioned for success. | Business for small businesses | Scoop.it
On the heels of last week’s announcement that Moda Operandi has raised $36 million in new funding, we are pleased to launch a new BoF series, Finding Your M’O, penned by the company’s co-founder and CEO Áslaug Magnúsdóttir on her experience at the helm of a fashion technology start-up.
more...
No comment yet.
Rescooped by Milos Crafts from visualizing social media
Scoop.it!

Six Keys to Standing Out on the Social Web [Infographic]

Six Keys to Standing Out on the Social Web [Infographic] | Business for small businesses | Scoop.it
The latest research by Napkin Labs shows that only 6% of a brand’s Facebook fans engage with that brand’s page.

 

What can you do to increase that percentage and effectively engage your Facebook audience? This question and more is addressed in the new book, 'Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence'.
Check out the infographic for six key ingredients to successfully stand out in social media.with strategies and tactics to help you differentiate your brand online...


Via Lauren Moss
more...
No comment yet.
Scooped by Milos Crafts
Scoop.it!

Learn to read your customers and don’t force a meaningless interaction on them

Learn to read your customers and don’t force a meaningless interaction on them | Business for small businesses | Scoop.it
"Learn to read your customers and don't force a meaningless interaction on them."...
more...
No comment yet.
Scooped by Milos Crafts
Scoop.it!

59% of Under-35 Auto Service Customers Want Communications Via Mobile Apps - The Sacramento Bee

59% of Under-35 Auto Service Customers Want Communications Via Mobile Apps - The Sacramento Bee | Business for small businesses | Scoop.it
more...
No comment yet.
Scooped by Milos Crafts
Scoop.it!

Plenary vote: "EU should support small and medium-sized enterprises"

Plenary vote: "EU should support small and medium-sized enterprises" | Business for small businesses | Scoop.it

I love that the EU has defined micro business as having less than 10 employees and having < €2 M turnover...ha ha ha...if only they knew.  I think I might be called a NANO business!!!

 

The EU should help small and medium-sized enterprises (SMEs) to develop efficient internationalisation strategies to allow them to seize opportunities in the global market. This is what Austrian Christian Democrat Paul Rübig is calling for in his report on SMEs competitiveness and business opportunities. He will present his proposals in plenary on Monday 22 October. Check out our infographic to find out more.As SMEs represent 99% or businesses and account for 58% of total turnover in the EU, they form the backbone of the European economy.

Mr Rübig said the development and growth of SMEs is essential to boosting Europe's competiveness and strengthening its attractiveness as a place for investment and production. His report proposes to launch a multilingual online portal to provide SMEs with information about priority markets. It underlines the importance of the Erasmus for young entrepreneurs programme and calls for allowing young businessmen to exchange best practices with centres of excellence outside the EU as well.

more...
No comment yet.
Rescooped by Milos Crafts from Internet Marketing Strategy 2.0
Scoop.it!

Accumulating Fans on Facebook Is Useless: Unless You Have Got What They Are Specifically Looking For

Accumulating Fans on Facebook Is Useless: Unless You Have Got What They Are Specifically Looking For | Business for small businesses | Scoop.it

Robin Good: IBM Enterprise Marketing VP Yuchun Lee hits the Facebook marketing nail right on its head and finally say what most website owners and web marketing consultants often forget or do not even realize: "The idea that all Facebook fans are created equal is a myth perpetuated by many chief marketing officers I meet.

The confusion it creates is one reason why social-media channels have yet to achieve the same levels of success as their mobile counterparts.

 

These marketers are confusing correlation with causality.

 

They believe enticing a person to become a Facebook fan will magically make that individual more likely to spend more on their brand.

 

What comes next is a campaign designed solely to pull in new fans. Big mistake.

 

Think of it this way.

 

When the sun is out on a summer's day, people like to eat ice cream. There is a correlation between the two; when you pass an ice cream shop in July and August, you always see a line of customers out front. But ice cream does not cause the sun to come out, any more than being a Facebook fan causes a person to bring out her wallet, buy your products and services and become a passionate brand advocate."

 

Short but right. Recommended reading. 8/10

 

Full article: http://adage.com/article/cmo-strategy/cultivate-facebook-fans/237780/

 

 


Via Robin Good
more...
No comment yet.
Scooped by Milos Crafts
Scoop.it!

Can the 80/20 rule of time management, rooted in something known as the Pareto Principle,be applied to work ?

 This may come as a surprise but I’ve all but given up on achieving a real work/life balance. Rather, I’ve started to benefit tremendously by introducing a little imbalance into my day. I’m referring to the 80/20 rule of time management, which is rooted in something known as the Pareto Principle.

What is it?

I first came across the 80/20 rule when I picked up “The 80/20 Principle: The Secret to Success by Achieving More with Less” (Richard Koch). At the time, I sometimes accused myself of being lazy for not “working hard” but I realized what I was doing was living an 80/20 lifestyle and in fact probably being a lot more productive than those working harder than myself.

Simply put, the 80/20 rule states that the relationship between input and output is rarely, if ever, balanced. When applied to work, it means that approximately 20 percent of your efforts produce 80 percent of the results. Learning to recognize and then focus on that 20 percent is the key to making the most effective use of your time.

According to Wikipedia:

The Pareto principle (also known as the 80-20 rule, the law of the vital few and the principle of factor sparsity) states that, for many events, 80% of the effects comes from 20% of the causes. Business management thinker Joseph M. Juran suggested the principle and named it after Italian economist Vilfredo Pareto, who observed that 80% of income in Italy went to 20% of the population. It is a common rule of thumb in business; e.g., “80% of your sales comes from 20% of your clients.”

Some Practical 80/20 Tips

more...
No comment yet.
Rescooped by Milos Crafts from Transformational Leadership
Scoop.it!

The eisenhower box: save your time by prioritizing your tasks

The eisenhower box: save your time by prioritizing your tasks | Business for small businesses | Scoop.it
How do you define which task to start with and which one to put aside? The eisenhower box gives you a very easy trick to define the way to treat your various tasks.

Via Dr. Susan Bainbridge
more...
Marcel Bruins's curator insight, February 29, 2016 1:14 AM
When have too much on my mind. I have to decide what I do with all the plans I have.
Scooped by Milos Crafts
Scoop.it!

Ηλεκτρονικό Εμπόριο στην Κίνα

Το ηλεκτρονικό εμπόριο εμφανίζει ιδιαίτερους ρυθμούς αύξησης τα τελευταία δέκα χρόνια στην Κίνα, ακολουθώντας την αύξηση των χρηστών του internet, αλλά και την εξάπλωση third party platforms, όπως κυρίως το Taobao και third party συστήματα πληρωμών, όπως το Alipay, τα οποία έχουν αυξήσει την εμπιστοσύνη του καταναλωτικού κοινού στην ηλεκτρονική διακίνηση χρημάτων και εμπορευμάτων.

Σύμφωνα με σχετικές εκτιμήσεις, περίπου 160 εκ. Κινέζοι χρησιμοποιούν το διαδίκτυο για τις αγορές τους, αριθμός που αναμένεται να ξεπεράσει τα 230 εκ. μέχρι το 2013. Το 46% των διαδικτυακών πωλήσεων στην Κίνα λαμβάνει χώρα σε παραθαλάσσιες κινεζικές πόλεις και δήμους, ενώ οι βασικές περιοχές εξάπλωσής τους είναι οι Σαγκάη, Καντόνα, Πεκίνο και οι επαρχίες Zhejiang και Jiangsu. Παρατηρείται σταδιακή μετατόπιση αντίστοιχης καταναλωτικής συμπεριφοράς και προς το εσωτερικό της χώρας, τάση η οποία θα επεκτείνεται όσο βελτιώνονται οι σχετικές υπηρεσίες και logistics.

more...
No comment yet.
Rescooped by Milos Crafts from Communication & Leadership
Scoop.it!

The magic of good service

The magic of good service | Business for small businesses | Scoop.it

THE customer is king. So some firms have started appointing chief customer officers (CCOs) to serve the king more attentively. 

 

But often they use new technology to build barriers between themselves and the paying public.

 

It is, for example, almost impossible to call a company and talk to a human being. First you spend half an hour finding the carefully concealed telephone number. When you dial it, an android answers.


Via Anne Egros, AlGonzalezinfo, Amy Ragsdale
more...
No comment yet.
Scooped by Milos Crafts
Scoop.it!

Customers Know If You Truly Care About Their Experience. Startup Customer Service Tips

Customers Know If You Truly Care About Their Experience. Startup Customer Service Tips | Business for small businesses | Scoop.it
I’ve heard it over and over. Interview after interview. The majority of successful startup founders stress this ideal and it should come as no surprise. Can you guess what one of the most common ideals they express as extremely important is?
more...
No comment yet.
Scooped by Milos Crafts
Scoop.it!

Everyone Can’t be a VIP: Five Effective Ways to be Exclusive

Everyone Can’t be a VIP: Five Effective Ways to be Exclusive | Business for small businesses | Scoop.it

What’s happened to exclusivity? It’s not exclusive anymore—and that, to me, is a bit of a problem.

The trend among many companies and brands is to offer “exclusive” to everyone. This is, in part, due to the proliferation of social networks and how connected we are with consumers now. I get it, to a point. Social media is about sharing, right? We want our audience to share our content with their social networks and introduce us to their connections. Expanding networks is part of what makes social media so awesome. And social media is the great equalizer, allowing everyone access to brands that were previously associated with the rich and famous. But nobody said that that we have to share everything with everyone. Or that everything we share should be free. Au contraire. You can, indeed, design a successful social strategy by providing valuable and unique content to an exclusive audience.

Take Grey Poupon, for example. Did you know that they now limit their Facebook likes? The brand screens Facebook fans that have “liked” them using an algorithm that takes into account music, film and book taste, location check-ins and correct use of grammar. If users don’t cut the mustard (their pun, not mine), their like is rejected and they’re asked to polish their profile and try again. If you just try to like the page without going through this process, Grey Poupon will delete you as one of its fans.

 

more...
No comment yet.
Rescooped by Milos Crafts from visualizing social media
Scoop.it!

21 Social Media Marketing Tips (Infographic)

21 Social Media Marketing Tips (Infographic) | Business for small businesses | Scoop.it
Today, businesses define social media marketing in many different ways. Some businesses see it as an extension of offline and online advertising.

Others use social media as a way to interact with current customers. But no matter how your business uses social media, there is one thing you should remember: social media is a place to be social.
If your business has a presence on social media, but is not actively communicating with consumers, you could be missing out on reaching potential customers and boosting customer loyalty with those who already follow you on social media. This infographic illustrates 21 social media marketing tips your business should remember in order to get the most out of your social media efforts, and give the most to your fans and followers...


Via Lauren Moss
more...
No comment yet.
Scooped by Milos Crafts
Scoop.it!

As brands become publishers, are they getting their content right?

As brands become publishers, are they getting their content right? | Business for small businesses | Scoop.it

Developing an effective content marketing strategy is increasingly becoming the difference between winning and losing against competitors.

As the shift towards brands becoming publishers gathers pace, so the role of content to drive social media conversations and SEO becomes even more important.

Some of the successful brands today – just look at the rise and rise of Asos – recognise that the way to take centre ground in the lives of their customers is through great content, ie 'owned' media, and not advertising. We worked closely with Asos back in the early days; first by launching their own customer magazine (how counter-intuitive is that, a pure-play online fashion retailer launching its own glossy print magazine); later by launching the Asos Facebook page, now standing at over 1.9m 'likes'.

 

  This is interesting and I think it shows that people want meaning in their lives.  How can a business seriously expect a person of average intelligence not to take a defence stance again in your face pushy advertising.

more...
No comment yet.
Rescooped by Milos Crafts from Basic Blog Tips
Scoop.it!

How to Promote the Ish out of Your Blog

How to Promote the Ish out of Your Blog | Business for small businesses | Scoop.it

Replace Facebook “Like” button with “Share” button
To tell you the truth, it wasn’t easy to find any evidence supporting my gut feeling that a Share button is better than a Like button.

The main obstacle was the fact that Facebook seemed to be very much like Google – in a constant state of menopause: unpredictable with widely-ranged mood swings.

I did finally find a couple of posts written recently enough to still be applicable and by people whose opinion I respect.

So for further reading on the subject, check out:

Kristi Hines’ Facebook Share vs. Facebook Like Button (at SEM-group.net)
Ryan Hanley’s Share Button vs Like Button For Best Facebook Exposure (at BasicBlogTips.com)


Via Ileane Smith
more...
No comment yet.
Rescooped by Milos Crafts from Luxury, fashion and marketing
Scoop.it!

Luxury brands are losing customers of young generation

Luxury brands are losing customers of young generation | Business for small businesses | Scoop.it

According to Pam Danziger at Unity Marketing, “Luxury marketers face a challenge repositioning their brands for this next generation of highly-educated, soon to be affluent young people. Luxury brands will have to adapt to meet this next generation of luxury consumers in the marketplace.


Via Carine Garcia
more...
No comment yet.
Scooped by Milos Crafts
Scoop.it!

Your Brand Is More Than a Logo; It's an Experience

Your Brand Is More Than a Logo; It's an Experience | Business for small businesses | Scoop.it
Brands come to life when an experience confirms what the logo or tagline promises. Where are some places that your customers can experience your brand?

 

When we talk about a company’s brand, people’s minds usually jump immediately to that company’s logo. No argument there: A logo is a vital element of how you communicate your brand. A logo is the visual representation of who and what you are. But your logo is just the beginning of your brand.

 

Others might point to your tagline and suggest that’s where your brand lives. Again, it’s an important communication tool for telling people what your company is all about. But where both your logo and your tagline fall short is that they’re one-way communications. You are showing or telling, but your audience is not actually experiencing your brand.

more...
No comment yet.
Scooped by Milos Crafts
Scoop.it!

Mark Zuckerberg's Advice To Startups: Explore Before You Commit, Listen, Build Something Fundamental, Don’t Copy

Mark Zuckerberg's  Advice To Startups: Explore Before You Commit, Listen, Build Something Fundamental, Don’t Copy | Business for small businesses | Scoop.it

Facebook didn’t guess that users wanted to share photos. It learned it, Mark Zuckerberg explained in his talk at Y Combinator Startup School. “We really listened to what our users wanted, both qualitatively listening to the words they say, and quantitatively looking at behavior that they take.” Users didn’t necessarily say they wanted photos, but were uploading new profile pics every day.

So Facebook built out photo sharing, it exploded with popularity, and proved that sometimes the data can reveal what users want before they even know it.

That wasn’t the last time Facebook would put turn this practice into product. Hundreds of thousands protested the news feed, but engagement was up, Facebook stuck it out, and news feed became one of the site’s most popular features.

On the other hand, Facebook’s mobile usage kept growing, but all the iOS users were complaining the app was too slow. So Facebook pivoted away from HTML5, rebuilt the app on native architecture, and its App Store rating and engagement climbed. You have to listen to both the words and the numbers.

 

I'm not crazy about what facebook does!  They have made millions and yet are still playing around with likes and god knows what to make a few more bucks.  I respect that it's not personal and that it's just business, however, somewhere along the line Facebook should consider that they often "come across" as vultures.  Thanks for the start up advice although I would be really interested in hearing his views on where to draw the line on making a profit.

more...
No comment yet.
Rescooped by Milos Crafts from visualizing social media
Scoop.it!

17 Social Media Cheat Sheets [Infographics]

17 Social Media Cheat Sheets [Infographics] | Business for small businesses | Scoop.it

People & businesses use a variety of social media sites for a variety of applications. These visual guides are a helpful way to understand the best uses of each site.

 

Visit the article link for a list of cheat sheets for major social media sites. These infographic tools help to identify keyboard shortcuts and other functionalities to assist in your social media workflow, marketing efforts and engagement. The infographic links also share best practices for specific sites, such as Facebook and Twitter.


Via Lauren Moss
more...
No comment yet.
Rescooped by Milos Crafts from visualizing social media
Scoop.it!

State of Social Marketing Survey [Infographic]

State of Social Marketing Survey [Infographic] | Business for small businesses | Scoop.it

As we look ahead to 2013, where will marketers invest their resources? Where will they look to expand their presence and offering and what will they name as their top challenge?

 

Learn what almost five hundred marketers from a wide variety of industries and companies, both large and small, along with social marketing experts have to say about the state of social marketing today and in the future...

 

View the complete infographic and read the survey results for more deatils on social media and business objectives, measurement methodologies and social marketing investment...


Via Lauren Moss
more...
No comment yet.
Scooped by Milos Crafts
Scoop.it!

Like Alibaba, But Safer: YC-Backed HD Trade Services Wants To Be The Platform For Goods Traders In China And Beyond | TechCrunch

Like Alibaba, But Safer: YC-Backed HD Trade Services Wants To Be The Platform For Goods Traders In China And Beyond | TechCrunch | Business for small businesses | Scoop.it
We last caught up with HD Trade Services in August, when the company, part of Y Combinator’s summer class, released a tablet app to help smaller enterprises manage the process of buying and shipping goods from one country to another, by offering visual inspections (by way of photos and HD video) of goods to minimize fraud.

Now HD Trade Services is taking that concept one step further: it’s created a platform for logistics service providers, and their buyers and sellers, to source, buy, sell, and trade any product, without any risk. Or, in the words of co-founder Daniel Sugarman, “We are waging war against traditional B2B marketplaces like Alibaba.

more...
No comment yet.
Scooped by Milos Crafts
Scoop.it!

Wise words from Peter F. Druker the inventor of management

Wise words from Peter F. Druker the inventor of management | Business for small businesses | Scoop.it
more...
No comment yet.
Scooped by Milos Crafts
Scoop.it!

Οι πέντε «εχθροί» της επιχειρηματικότητας

Αν έχεις ιδέες, όρεξη και επιμονή, τότε πρέπει να είσαι προετοιμασμένος για τους πέντε «εχθρούς» της επιχειρηματικότητας, που θα προσπαθήσουν να εμποδίσουν την έναρξη της επιχειρηματικής σου δραστηριότητας. Γνώρισέ τους κι ετοιμάσου να τους αντιμετωπίσεις.

more...
No comment yet.
Scooped by Milos Crafts
Scoop.it!

How Important Is a Mobile-Optimized Site for Your Business?

How Important Is a Mobile-Optimized Site for Your Business? | Business for small businesses | Scoop.it
Mobile consumption is the rise -- is your website prepared?

The amount of time and money people are spending on mobile devices is growing rapidly and yet many businesses don’t have a website optimized for mobile — at what cost?

First, the numbers. Mobile traffic currently makes up 10% of global Internet traffic, as shown in the chart below, and next year more people will use mobile phones than PCs to get online, according to Gartner. Purchases made on mobile devices amounted to $6.7 billion in the U.S. last year, or about 8% of total online sales, and are expected to nearly double to $11.6 billion this year. By 2015, U.S. mobile sales are forecast to reach $31 billion.

more...
No comment yet.