Business for small businesses
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Business for small businesses
What I think is interesting or useful for me as a small start up business on a Greek island
Curated by Milos Crafts
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Rescooped by Milos Crafts from Transmedia: Storytelling for the Digital Age
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Here's Why Your Brand Needs A Story

Here's Why Your Brand Needs A Story | Business for small businesses | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, April 20, 2016 1:32 AM

 

Christine Grové talks with Jeff Gomez about the power of transmedia storytelling for brands.

 

"Transmedia Storytelling is a model that will create various access points for consumers to get to your brand. It’s a process of engaging an audience across numerous forms of media through the artful and well-planned use of multiple-platform storytelling. And it can be applied to any brand of any size."

 

Fausto Cantu's curator insight, April 20, 2016 2:26 PM
Tu marca necesita una historia
Rescooped by Milos Crafts from Transmedia: Storytelling for the Digital Age
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What’s the Value of Transmedia Storytelling for Organizations?

What’s the Value of Transmedia Storytelling for Organizations? | Business for small businesses | Scoop.it

"Transmedia storytelling is exploding across the media community. One of our new Blogging Fellows [James Carter] explores some of the implications for arts organizations."


Via The Digital Rocking Chair
Milos Crafts's insight:

I love this image!

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The Digital Rocking Chair's curator insight, March 9, 2013 1:08 AM

Some great lessons for all of us ... not just arts organizations.

Luca Brigada's curator insight, March 14, 2013 4:39 AM

An interesting article by James Carter is a dramatist, experience designer and producer about what is storytelling and its value:

 

"Transmedia is the art of sharing a narrative over multiple media platforms (print, online, stage, film, social networks), where unique content is delivered through each platform. For example, Fringe, the hit television show, used transmedia to expand its storyworld and reward its biggest fans. [...]"