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25 Books on Persuasion, Influence and Human Behavior

25 Books on Persuasion, Influence and Human Behavior | Business and Communication | Scoop.it
As a voracious reader of brainy books on influence and persuasion, here are a few underrated suggestions that you won’t see on most bookshelves.
Gregory Frye's insight:

Another excellent reading list.

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11 Books By CEOs That Will Teach You How To Run The World

11 Books By CEOs That Will Teach You How To Run The World | Business and Communication | Scoop.it
Business books are notorious for being loaded with MBA lard, trotting out “key takeaways” like “take risks,” “build a great team,” and “don’t be afraid to fail.”
Gregory Frye's insight:

Time to clear some room on the bookshelves!

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11 Powerful Ways to Tell Your Story | American Express

11 Powerful Ways to Tell Your Story | American Express | Business and Communication | Scoop.it

"Customers connect with businesses when they identify with their stories..  Whether you're trying to position your brand in a crowded market, attempting to evangelize your vision or values to stakeholders, attempting to sell your products or services, or struggling to get your message across at staff meetings, you need to include storytelling in your repertoire."


Via Kim Zinke (aka Gimli Goose), Bobby Dillard
Gregory Frye's insight:

Very useful article for anybody who wants to genuinely connect and draw people in.

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Advice From 14 Experts for Getting Online Traction for Your Startup

Advice From 14 Experts for Getting Online Traction for Your Startup | Business and Communication | Scoop.it
Your startup's online presence has huge implications for winning funding and making sales. Listen to those who've learned the hard way.
Gregory Frye's insight:

Great tips from various experts. Provides links so that one may study their respective campaigns.

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20 Books Billionaire Charlie Munger Thinks You Should Read

20 Books Billionaire Charlie Munger Thinks You Should Read | Business and Communication | Scoop.it
“In my whole life, I have known no wise people (over a broad subject matter area) who didn’t read all the time — none. Zero. You’d be amazed at how much Warren reads — and how much I read. My children laugh at me. They think I’m a book with a couple of legs sticking out.”
Gregory Frye's insight:

I really need to spend more time reading!

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