Corporate Social Responsibility: A Lever For Employee Attraction & Engagement | business education | Scoop.it

"While the notion of “corporate social responsibility,” may have once been regarded as a corporate philanthropy, it has quickly become a crucial part of any large company’s long-term strategy – not just in marketing, but in recruiting, too: As consumers are ever more concerned with where products come from, employees now want more from their employer than a paycheck. They want a sense of pride and fulfillment from their work, a purpose and importantly a company’s whose values match their own. In a survey detailed below, by the nonprofit Net Impact, ­53 percent of workers said that “a job where I can make an impact” was important to their happiness, and 72 percent of students about to enter the workforce agreed. Most would even take a pay cut to achieve that goal."


Via Maria Elena Corbeil