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How Can Small Businesses/Websites Compete with Big Players in SEO? 

How Can Small Businesses/Websites Compete with Big Players in SEO?  | business - economy - food - nutrition | Scoop.it
It may seem like an uphill battle to compete with big sites in the SERPs, but there are tangible SEO benefits to running a smaller site. In this Whiteboard Friday, Rand explains how small sites can target opportunities the big sites can't, despite their natural advantages.

Via Peg Corwin, SENAME Interactive
Daniel Gonzales's insight:
Don't miss this video! Outstanding key points, very good to share for the team ;-) MOZ rocks!
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Peg Corwin's curator insight, November 5, 2016 1:35 PM

How can small brands compete with big ones online? 1)  target niche long tail keywords, comparison keywords, editorially prohibited keywords 2) build authority and brand in niche, 3) create harder-to-monetize content, 4) give deeper coverage to niche content and build better, deeper relations with niche people.  Learn details in this quick video.

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Quality and Quantity Content – Can You Really Have it All? | Marketing Insider Group

If you’ve read up on content marketing or you’re involved in the “industry” you’ve inevitably heard about this debate that’s been swirling through blogs and Twitter accounts for some time now: quantity versus quality. The idea is that you can’t possibly write quality content if you’re producing it frequently. It might be something you’ve thought …
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6 trends that will define mobile marketing in 2018

6 trends that will define mobile marketing in 2018 | business - economy - food - nutrition | Scoop.it

The future of mobile marketing will come into clearer focus during a year that's likely to see budgets grow, major acquisitions and newer sub-channels reaching critical mass.

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YouTube SEO 101

YouTube SEO 101 | business - economy - food - nutrition | Scoop.it
In this comprehensive guide to YouTube SEO, columnist Stephan Spencer explains the fundamentals of YouTube optimization and explains how to increase visibility and rankings for your videos.
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How To Get Your Google Ads Approved (Fast)

How To Get Your Google Ads Approved (Fast) | business - economy - food - nutrition | Scoop.it
The Google Ads approval process is very strict. You can quickly get your ads approved by following the guidelines and the checklist in this post.
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New Moon Update 1-16-18 - The Power Path

New Moon Update 1-16-18 - The Power Path | business - economy - food - nutrition | Scoop.it
New Moon is Tuesday, January 16 at 7:17 PM Mountain Standard Time (MST)

This is an excellent day to review your calendar and plans for the rest of the year and make sure you have scheduled in enough quality time for your own needs, pleasure, adventure, relaxation and expression. Make changes and refinements as you see fit keeping in mind the idea of serving yourself first. We are in a time where the structures and concrete habits that have run our lives are being questioned (or should be) and we are being prompted to look ahead to the kind of life we wish to create.
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Is Your Business Technology Ready to Compete in 2018? Steps You Can Take Now

Is Your Business Technology Ready to Compete in 2018? Steps You Can Take Now | business - economy - food - nutrition | Scoop.it

The businesses that lead in today’s economy are increasingly becoming those that can pivot, adapt, and implement change almost as quickly as new threats and opportunities present themselves.

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7 Signs It Might Be Time for a Break From Cannabis | Leafly

7 Signs It Might Be Time for a Break From Cannabis | Leafly | business - economy - food - nutrition | Scoop.it
If you’re wondering whether you should bench your bud, take a look at some of these reasons why you may want to abstain from cannabis for a bit.
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Colorado District Attorney Tries to Tie Murders Over Illegal Marijuana to Legalization | The Marijuana Times

Colorado District Attorney Tries to Tie Murders Over Illegal Marijuana to Legalization | The Marijuana Times | business - economy - food - nutrition | Scoop.it
A Colorado District Attorney – and candidate for CO Attorney General – is trying to tie a supposed increase in homicides related to illegal marijuana sales to voters approving adult-use legalization in the state in 2012.
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What Is CBD (Cannabidiol) And What Does It Do?

What Is CBD (Cannabidiol) And What Does It Do? | business - economy - food - nutrition | Scoop.it
Cannabidiol (CBD) holds the key to the wide variety of medicinal and therapeutic effects marijuana offers, all with zero toxicity to humans. Here's why the part of the plant that doesn't get you high has become such a major player in today's cannabis revolution.
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Red Carpet Events are now Kannaway Roadshows

Red Carpet Events are now Kannaway Roadshows | business - economy - food - nutrition | Scoop.it
Kannaway Roadshows bring the Kannaway experience to you, in cities all across the U.S. Formerly our Red Carpet Events, Kannaway Roadshows represent the evolution of Kannaway to keep up with our market and the needs of Brand Ambassadors. Our Roadshows will feature many of the same elements as our Red…
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5 MarTech Trends That Will Evolve Marketing In 2018 | Marketing Insider Group

5 MarTech Trends That Will Evolve Marketing In 2018 | Marketing Insider Group | business - economy - food - nutrition | Scoop.it
If you want to know what will shape marketing in 2018, just look where marketing technology is heading. Today, technology is much more than a dynamic arm of marketing – a sea of thousands of tools and resources for marketers to pick and choose from and add to their bag of tricks. Martech, the merging …
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I Am a Mini Avocado Apologist

I Am a Mini Avocado Apologist | business - economy - food - nutrition | Scoop.it
I am not a millennial. That's not usually what I lead with, but seeing as how I'm addressing avocados, it seemed mandatory that I mention it
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2018: Year of the Influencer or year of the influencer marketing implosion?

2018: Year of the Influencer or year of the influencer marketing implosion? | business - economy - food - nutrition | Scoop.it
Influencer marketing has become very popular as a form of social media marketing, but can that popularity last? Columinst Kevin Lee discusses some of the benefits and risks of this strategy.
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How independent retailers can thrive in a volatile market

How independent retailers can thrive in a volatile market | business - economy - food - nutrition | Scoop.it
As traditional retailers continue to struggle, columnist Evan Magliocca explains why it's a unique opportunity for smaller brands to prosper amid the wreckage.
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How to Generate More Sales From an Ambassador Strategy

How to Generate More Sales From an Ambassador Strategy | business - economy - food - nutrition | Scoop.it
Influencer marketing is growing in popularity. Looking at Google Trends, the data agrees. The question is when you’ve started a relationship, what then?
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Why Artificial Intelligence Will Create More Jobs Than it Destroys

Why Artificial Intelligence Will Create More Jobs Than it Destroys | business - economy - food - nutrition | Scoop.it
Despite reports to the contrary, many analysts believe AI will create more jobs than it destroys.
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Kannaway Roadshow Rolls into Phoenix Later This Month

Kannaway Roadshow Rolls into Phoenix Later This Month | business - economy - food - nutrition | Scoop.it
Kannway’s one-of-a-kind Roadshow experience is coming to Phoenix, Arizona, on Saturday, January 27th, to spread excitement about our booming CBD oil industry and celebrate the many achievements of our Kannaway team. Kannaway Roadshows are an important opportunity for Brand Ambassadors, both new an…
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4 Marketing Automation Trends to Watch in 2018

4 Marketing Automation Trends to Watch in 2018 | business - economy - food - nutrition | Scoop.it
The trends to watch in 2018 include the emergence of technologies that allow marketers to create more personalized experiences for target prospects at scale.
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Report: Seahawks to bring back Ken Norton Jr

Report: Seahawks to bring back Ken Norton Jr | business - economy - food - nutrition | Scoop.it

The Seahawks are expected to bring back Ken Norton Jr. as the new defensive coordinator, according to a report Monday afternoon from NFL Network's Mike Garafolo.

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How the Government Hides Secret Surveillance Programs

How the Government Hides Secret Surveillance Programs | business - economy - food - nutrition | Scoop.it
A new report from Human Rights Watch sheds light on a troubling law enforcement practice called “parallel construction.”
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Amazon Prime Customers Can Now Order Delivery From Whole Foods

Amazon Prime Customers Can Now Order Delivery From Whole Foods | business - economy - food - nutrition | Scoop.it
Plus, Jack in the Box’s CEO wants to replace human employees with robots
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Unique Hemp Awareness Event Planned for Massachusetts

Unique Hemp Awareness Event Planned for Massachusetts | business - economy - food - nutrition | Scoop.it
The power of hemp is going to be on full display later this month in Massachusetts when key Brand Ambassadors and Kannaway executives take the stage to promote the benefits of hemp and the Kannaway system. When: January 20th, 11 am – 1 pm Where: 195 Hanover Street – 3rd Floor  Hanover, MA 02339…
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Facebook Releases New Data on Rising Mobile Usage on Major Shopping Days

Facebook Releases New Data on Rising Mobile Usage on Major Shopping Days | business - economy - food - nutrition | Scoop.it

Facebook has released a new report which shows that the online conversation around major shopping days is increasingly switching to mobile

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How AI and CLV help app marketers drive business growth

How AI and CLV help app marketers drive business growth | business - economy - food - nutrition | Scoop.it
Contributor Brian Solis says marketers need to move away from traditional vanity metrics and look toward AI and machine learning to identify the most valuable customers and deliver targeted experiences.
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Our 30 Favorite Cooking Tips of 2017

Our 30 Favorite Cooking Tips of 2017 | business - economy - food - nutrition | Scoop.it
The 30 cooking tips and techniques that made us better cooks in 2017, from learning how to correctly brown meat to making the perfect fried egg.
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