Business development
91 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Robyn Haydon
Scoop.it!

Checked Your Customer Turnover Levels Recently?

Checked Your Customer Turnover Levels Recently? | Business development | Scoop.it
It’s interesting that we regularly read articles or comments about high levels of staff turnover, but it is very rare to discover any commentary about customer turnover – it is almost as if it is
Robyn Haydon's insight:

This is references a study on social media, but the principles in B2B sales are the same - "...it is never easy to win new business – and it’s not getting any easier...(you) must nurture existing customers (and) build brick walls around them to ward of aggressive competitive attacks, because your customers are your competitor’s prospects." 

 
more...
No comment yet.
Scooped by Robyn Haydon
Scoop.it!

Why Your Customers’ Social Identities Matter - HBR

Why Your Customers’ Social Identities Matter - HBR | Business development | Scoop.it
The way consumers see themselves determines their behavior—and you can influence that.
Robyn Haydon's insight:

Lots of fascinating case studies here for marketers, showing that ""Social identities are more than a lens for understanding customers’ current social behavior. Marketers can actually create new social identities to both deepen the relationship with existing customers and attract new ones."

more...
No comment yet.
Scooped by Robyn Haydon
Scoop.it!

Want to influence the world? Map reveals the best languages to speak - Science Now

Want to influence the world? Map reveals the best languages to speak - Science Now | Business development | Scoop.it
New method of measuring cultural transmission suggests some tongues spread ideas better than others
Robyn Haydon's insight:

Useful info for professional communicators. Erard's tip? "...If you’re considering a second language, try Spanish instead of Chinese."

more...
No comment yet.
Rescooped by Robyn Haydon from Collaborationweb
Scoop.it!

How IBM Brings Ideas Forward From Its Teams

How IBM Brings Ideas Forward From Its Teams | Business development | Scoop.it
Two years ago, I was asked to lead the transformation of product design at IBM. My challenge isn’t simply to add designers. It’s to create agile, multidisciplinary teams that include designers, developers and product managers. 

Designing around the user experience, part of what’s known as “design thinking,” has become crucial to the success of business software. It’s not simply because people expect consumer-type experiences at work, but also because the information we receive and the speed with which we’re expected to deal with it have exploded in just a few years. Work tools must be redesigned for this new complexity.

Via David Hain
Robyn Haydon's insight:

Great advice from IBM for anyone brainstorming with their teams: "When you give voice to more people, the best ideas win, not (just) the loudest ones."

more...
David Hain's curator insight, December 8, 2014 4:10 AM

To collaborate effectively, focus on two things: getting everyone to contribute and letting everyone’s contribution be heard. ~ IBM

John Michel's curator insight, December 8, 2014 8:53 AM

Getting the best work out of a team isn’t about silencing the loudest person. It’s about getting everyone involved to explore every angle, bring all ideas to the surface and collaborate on a path forward.

Scooped by Robyn Haydon
Scoop.it!

In the Company of Givers and Takers

Your organization’s success depends on the generosity of your employees. What do you do to support that?
Robyn Haydon's insight:

A useful article on the power of "givers" in organisations, and how to set them up to be more successful. "Givers are better positioned to succeed when they distinguish generosity from three other attributes—timidity, availability, and empathy—that tend to travel with it."

more...
Steven Scott's curator insight, January 10, 2015 12:02 AM


If you are here, you probably want to learn how to make loan on the Internet. Here you will find the answer to this question.
We present to you a life time project in which can quickly make anyone rich, and do not need to have any special knowledge and skills.


If you are interested, please contact our customer care
stevenscottloanfirm@outlook.com
steven scott Financial loan


Sincere regards,
steven scott
managing director

Rescooped by Robyn Haydon from Business Brainpower with the Human Touch
Scoop.it!

10 Best Tools for Beautiful Infographics and Data Visualizations

10 Best Tools for Beautiful Infographics and Data Visualizations | Business development | Scoop.it

Content is the king, everyone knows that. But what makes content looks better? Content is no longer just text. It is important to make visual content because human brain process visual information much faster than text. With infographics, you can make complex and boring data interesting. However, illustrative infographics come at a price: Creating good infographics is extremely time-consuming. So we collected some great tools to easily create interesting infographics. Here are my favorites to create your own, great infographics and visual contents (without Photoshop!).


Via The Learning Factor
Robyn Haydon's insight:

Infographics aren't just for websites! Here are some easy to use tools to integrate infographics into your reports, presentations and proposals.

more...
The Learning Factor's curator insight, February 3, 2015 4:23 PM

Here is a list of some great tools to easily create interesting infographics.

Dean Ryan G. Martin's curator insight, February 4, 2015 12:17 AM

These are very useful tools. Thanks for sharing!

Scooped by Robyn Haydon
Scoop.it!

Business Innovation: How to Succeed and Stay Ahead of the Curve - Huffington Post

Business Innovation: How to Succeed and Stay Ahead of the Curve - Huffington Post | Business development | Scoop.it
Of all the buzzwords utilized in business today, innovation and disruption rank among the most popular. What you may be surprised to learn is that they also rank among the most widely misunderstood.
Robyn Haydon's insight:

Many useful insights and examples here from Scott Steinberg, who explains that "achieving sustainable innovation isn't just about embracing ongoing learning and experimentation. It's about institutionalizing a love of change in your organization.".

more...
No comment yet.
Scooped by Robyn Haydon
Scoop.it!

The advantages of early stakeholder engagement in thought leadership projects - Longitude

The advantages of early stakeholder engagement in thought leadership projects - Longitude | Business development | Scoop.it
As Benjamin Franklin’s adage goes: “By failing to prepare, you are preparing to fail.”
Robyn Haydon's insight:

Useful information here for business developers, reminding us that "The most successful thought leadership campaigns are those that secure both internal and external adoption"

more...
No comment yet.
Rescooped by Robyn Haydon from Collaborationweb
Scoop.it!

Knowledge Management in a Global Enterprise - ATD

Knowledge Management in a Global Enterprise - ATD | Business development | Scoop.it

What happens when large corporations have gained valuable global and intercultural knowledge, learned hard lessons, and overcome major obstacles—yet have no central repository in which to capture that information? In the best-case scenario, they needlessly spend money on training and development to gain knowledge that they already have. In the worst-case scenario, they repeat old mistakes. The larger the company, the more information they don't know they have.

It goes something like this: Department A decides it needs to better understand how to sell its services to Japanese companies. It commissions a study and hires external consultants to teach its employees what they need to know. On the face of it, this is a wise investment. Unfortunately, they didn't know that Department B already has expertise in this area. A great deal of time and money has been wasted.


Via David Hain
Robyn Haydon's insight:

Scary, isn't it - "According to Delphi Group, employees spend 7 percent to 20 percent of their time on the job replicating existing solutions for others."

more...
David Hain's curator insight, December 2, 2014 8:09 AM

Delphi Group reckon employees spend 7-20% percent of job time on replicating existing solutions for others! Some waste there?