Business Communication 2.0: Social Media and Digital Communication
19.0K views | +2 today
Follow
Business Communication 2.0: Social Media and Digital Communication
This is an online magazine by Bovee & Thill, the leading authors in business communication, and the only authors who provide fully integrated coverage of Business Communication 2.0 in each of their business communication textbooks, published by Pearson. For more information about Bovee & Thill's texts and the exclusive, superior coverage they give to Business Communication 2.0: Social Media and Digital Communication, visit http://blog.businesscommunicationnetwork.com. For instructor examination copies, go to http://blog.businesscommunicationnetwork.com/texts. To find your local Pearson sales representative, http://www.pearsonhighered.com/educator. To contact the authors, send an email to hotline@boveeandthillbusinesscommunicationblog.com. To get a free Comprehensive Guide to Business Communication Instructional Resources, visit http://blog.businesscommunicationnetwork.com/resources. Subscribe to a free weekly newsletter of new posts to all 11 of Bovee & Thill's Online Magazines: http://sco.lt/8kgeVV.
Your new post is loading...
Your new post is loading...
Scoop.it!

How Social Media and Electronic Communication Are Revolutionizing Business Communication

Courtland Bovee explains that social media isn't a fad. It's a fundamental shift in the way we're communicating. But not only is the communication model chan...
more...
No comment yet.
Scoop.it!

The 12 Most Practical Reasons to Increase Talking Over Texting

The 12 Most Practical Reasons to Increase Talking Over Texting | Business Communication 2.0: Social Media and Digital Communication | Scoop.it
Everybody’s doing it” applies heartily to the vast population who rely on texting as their primary, and, in some cases, sole communication tool. I, on the other hand, love voices. I love richness, depth, and context.
Bovee & Thill's Online Business Communication Magazines's insight:

I arrived in my college classroom early one day. As I pulled materials out of my bag, my eye darted outside the window.


What I saw saddened me: A row of students perched against a wall. Were they engaged in conversation? No. All with their faces buried in their phones, fingers flying. . .

more...
No comment yet.
Scoop.it!

How to Use Twitter

How to Use Twitter | Business Communication 2.0: Social Media and Digital Communication | Scoop.it
more...
No comment yet.
Scoop.it!

Social Media's Biggest Screw-Ups

Social Media's Biggest Screw-Ups | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

Social media has backfired on many a brand and celeb. This infographic runs down some of the biggest blunders -- and smoothest recoveries. . .

more...
No comment yet.
Scoop.it!

Facebook 2012: The Latest on a Favorite Social Network

Facebook 2012: The Latest on a Favorite Social Network | Business Communication 2.0: Social Media and Digital Communication | Scoop.it
more...
No comment yet.
Scoop.it!

Instagram

Instagram | Business Communication 2.0: Social Media and Digital Communication | Scoop.it
Bovee & Thill's Online Business Communication Magazines's insight:

Find numerous images from Bovee & Thill relating to business communication on Instagram (#businesscommunication).

more...
No comment yet.
Scoop.it!

Business Communication Insights: The Mobile Lives of College Students

Business Communication Insights: The Mobile Lives of College Students | Business Communication 2.0: Social Media and Digital Communication | Scoop.it
more...
No comment yet.
Scoop.it!

Social Media Surge by Fortune 500 in 2012

Social Media Surge by Fortune 500 in 2012 | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

Fortune Magazine annually compiles a list of America’s largest corporations, aptly named the “Fortune 500” given their size and wealth.


Due to the hugely influential role that these companies play in the business world, studying their adoption and use of social media tools offers important insights into the future of commerce. These corporations provide a look at emergent social media trends among America’s most successful companies. . .

more...
No comment yet.
Scoop.it!

What You Need to Know about Teaching Social Media and Electronic Communication

Because of the social media revolution and electronic communication revolution, what is being taught in a typical business course should be changing. In this...
more...
No comment yet.
Scoop.it!

Netiquette: Five Text Messages You Should Never Send!

Netiquette: Five Text Messages You Should Never Send! | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

We're texting more than ever, and, like society, the texts themselves are getting worse and worse.


That's a conclusion cobbled together from the Pew Internet and American Life Project, which found that the median number of texts adults send and receive in a day doubled from 2009 to 2010, and much anecdotal observation from the authors.


Read on to learn just how terrible silent cell phone users are these days, and the five texts that should never traverse that satellite-banked arc from your hands to the eyes of another. . .

more...
No comment yet.
Scoop.it!

Quora

Quora | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

When you want to know more about something, Quora delivers you answers and content from people who share your interests and people who have first-hand knowledge -- like real doctors, economists, screenwriters, police officers, and military veterans.


On Quora, it's easy to create a personalized homepage of everything you want to know about by following topics, questions, people. and boards. . .

more...
No comment yet.
Scoop.it!

Facebook Uers: Use "Social Me" to Analyze Your Social Data to Find Your Personality, Interests, Favorite Statuses, and More

Facebook Uers: Use "Social Me" to Analyze Your Social Data to Find Your Personality, Interests, Favorite Statuses, and More | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

"Social Me" provides you with your online Facebook data in a new light. Click the title of this article above to view your own data.


Note: Bovee & Thill texts give more coverage to Facebook than any other textbooks on the market, including business uses of Facebook, creating a company profile, how to critique the professional use of Facebook, job networking, legal aspects, mobile usage, resume posting, respecting personal boundaries, and strategies for using Facebook.


The authors have also prepared a screencast about the business uses of Facebook that's available for students on the authors' website.

more...
No comment yet.
Scoop.it!

Learn Blogging: Blogging A Small Business to Success

Learn Blogging: Blogging A Small Business to Success | Business Communication 2.0: Social Media and Digital Communication | Scoop.it
Blogs and microblogging sites like Twitter have their place in lifting a small- to medium-sized business head and shoulders above the crowd.

Here is what to consider and how to proceed with your blogging and microblogging efforts.
Bovee & Thill's Online Business Communication Magazines's insight:

According to a survey released by Vertical Response, over half of the 500 small businesses they surveyed own a blog, and they spend as much as 1-3 hours a week creating posts for them.


With more of customers becoming part of (or getting information from) the blogosphere each year, why not use an online company voice to make a personal connection.


Here are a few hints and guidelines to help you on your way to company blogging success. . .

more...
No comment yet.
Scoop.it!

Business Communication on the Cutting Edge: Welcome to the New Reputation Economy

Business Communication on the Cutting Edge: Welcome to the New Reputation Economy | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

Imagine a world where banks take into account your online reputation alongside traditional credit ratings to determine your loan; where headhunters hire you based on the expertise you've demonstrated on online forums such as Quora; where your status from renting a house through Airbnb helps you become a trusted car renter on WhipCar; where your feedback on eBay can be used to get a head-start selling on Etsy; where traditional business cards are replaced by profiles of your digital trustworthiness, updated in real-time. Where reputation data becomes the window into how we behave, what motivates us, how our peers view us and ultimately whether we can or can't be trusted.


Welcome to the reputation economy, where your online history becomes more powerful than your credit history. . .

more...
No comment yet.
Scoop.it!

LinkedIn Cheat Sheet

LinkedIn Cheat Sheet | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

I know from personal experience that LinkedIn can be quite fuzzy when it comes to being a social networking platform.


If you are keen on getting started with LinkedIn as a  networking service, and if you don’t know where to start, just have a look at this LinkedIn Cheat Sheet.. .


Note: Bovee & Thill cover LinkedIn in their texts in a variety a ways, including its business uses, buzzwords used on it, how to critique the professional use of it, etiquette rules to follow, how to find business partners, how to use it for job networking, how to use it for personal branding, how to refuse a recommenkdation request on LinkedIn, how to research prospective employers, and how to build a resume on it.


In addition, Bovee & Thill have created a custom screencast for students that focuses specifically on LinkedIn.

more...
No comment yet.
Scoop.it!

50 Search Engines You Probably Don't Use Yet

50 Search Engines You Probably Don't Use Yet | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

The next time you need to do a search, you can turn to one of these 50 search engines, designed to pull from the web only the information you really need. . .


Note: To get the latest information and to see the broad spectrum of online search tools available today, see any of Bovee & Thill's business communication textbooks.

more...
No comment yet.
Scoop.it!

How Artisan Flavors Ice Cream, a New Business, Uses Social Media

Get a fascinating, behind-the-scenes look at a new business, Artisan Flavors Ice Cream, and how its owner is exclusively using social media and electronic communication for employee and customer communication, using the following tools:


videos (YouTube), podcasts (iTunes), press releases (PRNewswire), maps (Google), photos (Flickr), conversations (Twitter, Facebook), blogs (WordPress), and reviews (Yelp). Future plans include presentations (SlideShare), livecasting (Ustream.tv), collaboration (Wikispaces), SMS (Yahoo Messenger, Skype), customer service (Crowdsource) and events (Zvents).


more...
No comment yet.
Scoop.it!

Want People to Return Your Emails? Avoid These Words

Want People to Return Your Emails? Avoid These Words | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

Next time you pen an email subject line, think twice about the words you're using. . .

more...
No comment yet.
Scoop.it!

Business Communication: Content Grid for Social Media

Business Communication: Content Grid for Social Media | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

"A big part of social media is content creation. Picking a social network isn’t all that there is in social media. It’s about the content and what The Content Grid shows is understanding where each social network stands in terms of reaching out to customers as they go through the buyer lifecycle.


There’s a difference between going onto Twitter and posting messages about your product when the people you’re really trying to reach is on Facebook. Content targeting is essential and understanding where people in your company should step in and handle the relationship is also important." . . .


Note: Your students can learn about creating content for social media in Bovee & Thill's business communication textbooks. Visit Bovee & Thill's Business Communication Blog for more information about their texts.


more...
No comment yet.
Scoop.it!

Business Communication Instruction: The Nine Compositional Modes for Social Media (These nine modes are only described in Bovee & Thill's textbooks.)

As a business communication instructor, it's important to teach your students how to write specifically for social media and electronic communication. . .

more...
No comment yet.
Scoop.it!

The Shape of Email

The Shape of Email | Business Communication 2.0: Social Media and Digital Communication | Scoop.it
more...
No comment yet.