Business Communication 2.0: Social Media and Digital Communication
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Southwest Airlines Is Flying High on Twitter

Southwest Airlines Is Flying High on Twitter | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

Southwest Airlines is one of the most prominent brands on Twitter, clocking in at over 1.3 million followers and fans around the world.


Christi Day McNeill is Southwest’s Twitter manager, posting multiple times daily on the account.


When McNeill and her team aren’t replying to fans’ questions and customer service issues, they post exclusive deals and new promotions. They also get in touch with “bloggers, brand fanatics, avid travelers and employees to help contribute content to Twitter.” They host contests as well. . .


Note: Bovee & Thill cover Twitter in each of their texts.


* A presentation within the discussion of social media about microblogging services (of which Twitter is by far the best known) as a great way to share ideas, solicit feedback, monitor market trends, and announce special deals and events


* Twitter pages, with the authors' annotations, are shown in the book


* Social media questions, activities, and cases appear throughout the book, using Twitter


* A discussion of the Twitter-enabled backchannel for real-time conversation, which is revolutionizing electronic presentations


* Twitter as a research tool in the research chapter in the report-writing unit


* In one of the employment chapters, a discussion about Twitter job boards, career networking on Twitter, following industry leaders and career experts on Twitter, and discovering information about specific managers at companies


* A unique screencast, prepared by the authors, helps students get up to speed on the business uses of Twitter

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Business Communication 2.0: Social Media and Digital Communication
An online magazine by Bovee & Thill, the only authors who provide fully integrated coverage of Business Communication 2.0 in each of the business communication textbooks they write. For more information about Bovee & Thill texts and the exclusive, superior coverage they give to Business Communication 2.0, Social Media and Digital Communication, visit http://blog.businesscommunicationnetwork.com. This is an online magazine by Bovee & Thill, authors of the leading textbooks in business communication, featuring resources for business communication and business writing instructors. For instructor examination copies, go to http://blog.businesscommunicationnetwork.com/texts. To find your local Pearson sales representative, visit http://www.pearsonhighered.com/educator. To contact the authors, send an email to hotline@boveeandthillbusinesscommunicationblog.com. To get a free Comprehensive Guide to Business Communication Instructional Resources, visit http://blog.businesscommunicationnetwork.com/resources. Subscribe to a free weekly newsletter of new posts to all nine of Bovee & Thill's Online Magazines: http://sco.lt/8kgeVV.
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How Biometrics Will Change 21st Century Communications

How Biometrics Will Change 21st Century Communications | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

"Biometrics will play a major role in different industries, from medicine, science, robotics, engineering, manufacturing and all areas of vertical enterprise businesses.

 

"Smartphones, in particular, help enable these services. Imagine an eye exam conducted by scanning your iris with your iPhone. Or an android app that can measure the effectiveness of a pill through a biometric chipset that dissolves when digested." . . .

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See Why Bovée and Thill Are the Undisputed Leaders in Technology Coverage

See Why Bovée and Thill Are the Undisputed Leaders in Technology Coverage | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

Bovée and Thill’s business communication textbooks continue to lead the field with unmatched coverage of communication technologies, reflecting the expectations and opportunities in
today’s workplace. Texts by other authors address only a fraction of these terms.

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Social Media Tools: The Complete List

Social Media Tools: The Complete List | Business Communication 2.0: Social Media and Digital Communication | Scoop.it
This is the complete list of the best social media tools you need to use. After testing 270 tools, I filtered out the best social media tools for you.
Bovee & Thill's Online Business Communication Magazines's insight:


This is the largest collection of social media tools on the planet.

 

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Order Examination Copies of Bovee and Thill Business Communication Textbooks

Order Examination Copies of Bovee and Thill Business Communication Textbooks | Business Communication 2.0: Social Media and Digital Communication | Scoop.it
Bovee & Thill's Online Business Communication Magazines's insight:

Bovee & Thill are the recognized leaders in the field of digital communication, social media, and technology. The first authors to cover these topics, including mobile communication, they continue to be far ahead of all other texts with their cutting-edge coverage.

 

Visit this page today to conveniently order examination copies of Bovee and Thill business communication textbooks.

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Bovee & Thill's Online Business Communication Magazines's curator insight, November 4, 2013 11:20 PM

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Bovee & Thill's Online Business Communication Magazines's curator insight, November 4, 2013 11:28 PM

Bovee & Thill provide the latest information in their texts about writing a resume for the digital age. Students will learn about creating a personal brand and an e-portfolio. They'll also see examples of an infographic resume, multimedia resume, social media resume, as well as traditional resumes.

 

Visit this page today to order examination copies of Bovee and Thill business communication textbooks.

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Email Can Spell Disaster for Leaders

Email Can Spell Disaster for Leaders | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

"Every leader is guilty of having used email rather than talking to someone in person. "

Bovee & Thill's Online Business Communication Magazines's insight:

 

"We’ve all done it: Every leader is guilty of having used email rather than talking to someone in person. When I worked in a corporate office, it was commonplace to send emails to team members whose offices were only a short distance down the hall.

 

"That’s because email is easier and faster than having a conversation. And, as an added bonus, there’s a record of the transaction (just in case you need proof later on). The problem, however, is when leaders use email in place of face-to-face communication more often than they should."

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CHATBOTS EXPLAINED: Why the world's most powerful tech companies think they're the biggest thing since the iPhone

CHATBOTS EXPLAINED: Why the world's most powerful tech companies think they're the biggest thing since the iPhone | Business Communication 2.0: Social Media and Digital Communication | Scoop.it
So what are these chatbots, and why is everyone obsessed?
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Use Bovee & Thill Chatbot on Facebook for Help

Use Bovee & Thill Chatbot on Facebook for Help | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

 

Bovee & Thill are now featuring a chatbot on Facebook for customer service. Instructors looking for examination copies, help with text or website issues, or the opportunity to provide feedback can interact with the Bovee & Thill chatbox for immediate responses.

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Top 10 Business Communication Trends

Top 10 Business Communication Trends | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

"An abundance of new communication technologies and services are being offered. It is essential for businesses and instructors to be aware of the latest trends."

Bovee & Thill's Online Business Communication Magazines's insight:

Here are the 10 top trends in business communication.

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Can Your Business Communication Textbook Pass This Simple Technology Test?

Can Your Business Communication Textbook Pass This Simple Technology Test? | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

Take this "yes" or "no" 25-question test now!

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Bovee & Thill's Online Business Communication Magazines's curator insight, July 29, 2013 5:15 PM

Technology is affecting almost every aspect of business communication today. Is your business communication textbook keeping up to date? Find out now by taking this simple test.

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New Technology That Will Change Business Communication

New Technology That Will Change Business Communication | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

Here's a glimpse at some communication technology that will become more prominent in the coming year and may be valuable your business.

Bovee & Thill's Online Business Communication Magazines's insight:

". . . we have email, mobile, social, text, chat, etc. There are a lot more ways to communicate now, and the technology associated with them continues to rapidly evolve and improve. And that doesn’t even take into account all the new technology that will emerge in the next few years."

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Sorry, Email Won't Die in 2015 (or Any Time Soon)

Sorry, Email Won't Die in 2015 (or Any Time Soon) | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

"According to the latest research conducted by the Pew Center Internet Project, 61% of American workers now say that email is 'very important' for doing their job."


"That number hasn't moved at all in 13 years. As the researchers put it:". .

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Bovee & Thill's Online Business Communication Magazines's curator insight, January 6, 2015 10:39 PM

"According to the latest research conducted by the Pew Center Internet Project, 61% of American workers now say that email is 'very important' for doing their job."


"That number hasn't moved at all in 13 years. As the researchers put it:". . .

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Coca-Cola Employees No Longer Have to Listen to Voice Mails

Coca-Cola Employees No Longer Have to Listen to Voice Mails | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

"Voice mail is dying, and the world’s largest soda maker just pounded another nail in its coffin."

Bovee & Thill's Online Business Communication Magazines's insight:

"As of last month, most employees at Coca-Cola’s Atlanta headquarters and its technology plaza nearby no longer have access to voice mail on their office phones. The soda giant gave workers the option to shut off their voice mail with the goal of 'changing the tools and methods in which we communicate as a company,' Amanda Roesster, a Coca-Cola spokeswoman, wrote in an email. Just 6 percent of workers opted to keep getting voice mails, she wrote."

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How Much Do You Know about Social Networking? Take This Quiz to Find Out.

How Much Do You Know about Social Networking? Take This Quiz to Find Out. | Business Communication 2.0: Social Media and Digital Communication | Scoop.it
All About Social Networking Quiz will see how much you know about the latest social networking sites. Test yourself with our Social Networking Quiz.
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The Future of Communication: Socialbots and Taskbots

The Future of Communication: Socialbots and Taskbots | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

With advances in artificial intelligence and the growing use of messaging systems for both consumer and business communication, a new wave of bots as personal assistants has taken off.

Bovee & Thill's Online Business Communication Magazines's insight:

 

Major categories of bot technology include taskbots that perform routine chores within digital systems and socialbots that mimic human conversation. Learn why Bovee & Thill are covering both these categories in their business communication textbooks.

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Angel Sanchez's curator insight, December 1, 10:49 AM

The article talks about robots and how the future of business communication is going to be based in robots and artificial intelligence bots, which will answer to online consumers.

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Longer Tweets Have Not Ruined Twitter

Longer Tweets Have Not Ruined Twitter | Business Communication 2.0: Social Media and Digital Communication | Scoop.it
When Twitter announced that it was testing longer tweets — some users now have 280 characters to say whatever is on their mind instead of the traditional 140 characters — you would have thought Twitter was forcing people to drink Soylent for the rest of their lives.
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Follow-Up Emails Are 'the key to success in any field' — Here's Exactly What to Write

Follow-Up Emails Are 'the key to success in any field' — Here's Exactly What to Write | Business Communication 2.0: Social Media and Digital Communication | Scoop.it
The author of the classic career guide "Never Eat Alone" explains why the follow-up "is the key to success in any field."
Bovee & Thill's Online Business Communication Magazines's insight:

 

"The most memorable gifts I have ever received are those whose value could not be measured in terms of dollars and cents," Ferrazzi wrote. "They are the heartfelt letters, e-mails, and cards I receive from people thanking me for guidance and advice."

 

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Angel Sanchez's curator insight, December 1, 10:52 AM

The article tell us  about how to be different to others when you meet someone, a follow up email will distinguish you from the other 95% of the other peers that met that same person.

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Order Examination Copies of Bovee and Thill Business Communication Textbooks

Order Examination Copies of Bovee and Thill Business Communication Textbooks | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

Learn more about the leading business communication textbooks in the field.

Obtain a wealth of complimentary business communication classroom resources.

Order examination copies of Bovee & Thill textbooks.

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How 3D Technology Will Transform Business Communication

How 3D Technology Will Transform Business Communication | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

3D imaging could vastly improve virtual meetings and presentations by making them “immersive.”

Bovee & Thill's Online Business Communication Magazines's insight:

"3D imaging could vastly improve virtual meetings and presentations by making them “immersive.” Applications that use depth-sensing technology can extract individuals from their surroundings and “place” them into 3D virtual meetings with their colleagues, or even into a virtual “space” with data objects—documents, presentations or what-have-you—they can manipulate and display. It’s basically the same thing you’d do with a digital-effects green screen, only without the green screen.

 

"Immersive meetings will let business types interact more directly with their customers or colleagues and to present data, images and video more the way they might in a face-to-face meeting—only with way more flair. This sort of immersion will become a core capability for all online collaboration."

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Give Your Instagram Following a Boost for Business Communication

Give Your Instagram Following a Boost for Business Communication | Business Communication 2.0: Social Media and Digital Communication | Scoop.it
Instagram offers unprecedented untapped potential for any business. Follow along and I'll share 5 ways to skyrocket your following in less than a week

Via janlgordon
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janlgordon's comment, October 4, 2016 10:45 AM
Thank you @Bovee & Thill's Online Business Communication Magazines :-)
janlgordon's comment, October 7, 2016 11:00 PM
Thank you @Skylly_W :-)
janlgordon's comment, October 18, 2016 10:47 AM
Thank you @Patries :-)
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Bovée & Thill’s Groundbreaking Coverage of Mobile Has Made All Other Business Communication Textbooks Obsolete

Bovée & Thill’s Groundbreaking Coverage of Mobile Has Made All Other Business Communication Textbooks Obsolete | Business Communication 2.0: Social Media and Digital Communication | Scoop.it
Bovee & Thill's Online Business Communication Magazines's insight:

In news that has taken the business communication textbook market by surprise, authors Courtland Bovee and John Thill announced major coverage of mobile business communication in their 2015-2016 editions, the first authors in the field to do so. This coverage will literally make all other business communication textbooks obsolete.

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Email Templates's curator insight, January 24, 2015 3:42 PM

Bovee & Thill's Online Magazines for Business Communication's insight: In news that has taken the business communication textbook market by surprise, authors Courtland Bovee and John Thill announced major coverage of mobile business communication in their 2015-2016 editions, the first authors in the field to do so. This coverage will literally make all other business communication textbooks obsolete.

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How to Respond to Rude Email at Work

How to Respond to Rude Email at Work | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

"You've reread it three times and still it seems like the email message was nothing but rude. But should you call the sender and clarify if he or she meant to be rude... or not?"

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Are You Going to Adopt a Modern "Essentials" Textbook?


Are you going to adopt a modern “Essentials” textbook with extensive integration of mobile communication in every chapter, or are you going to saddle your students with a commonly adopted “Essentials” text that is stuck in the last decade?


Bovee & Thill's Online Magazines for Business Communication's insight:


Because of complacency and a lack of knowledge about the topic, most business communication textbook authors are ignoring the mobile revolution. In fact, they’re pretending that it doesn’t even exist.


In light of these facts, are your students being served well? There is one team that’s always on the cutting edge: Bovee and Thill. The fact they are the only business communication textbook authors currently writing about mobile tells you everything you need to know about which author team conscientiously revises its books and keeps them current. (Bovee and Thill were also the first authors to discuss social media and digital communication in their texts.)


Adopt the only modern "Essentials" text: Business Communications Essentials by Bovee and Thill.


See how your text compares to Business Communication Essentials with this interactive checklist.



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17 Tips for Writing An Excellent Email Subject Line

17 Tips for Writing An Excellent Email Subject Line | Business Communication 2.0: Social Media and Digital Communication | Scoop.it
Billions of emails are sent every day. Make sure yours stand out.
Bovee & Thill's Online Business Communication Magazines's insight:

"We asked career, email, and marketing experts to offer their best tips for crafting the perfect email subject line. Find out what they said, plus examples of great subject lines, below.." . . .

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How Mobile Technology Is Changing Business Communication

This presentation previews the important points you should know about mobile business communication in the midst of today's mobile revolution.
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Nine Things Not to Do with Email

Nine Things Not to Do with Email | Business Communication 2.0: Social Media and Digital Communication | Scoop.it
Here are nine rules for polite email outreach.
Bovee & Thill's Online Business Communication Magazines's insight:

"With email, it’s the Wild West. The internet and social media have made it effortless to contact strangers: even many influential people are just a click away.


When I speak with influencers, they are often shocked by the everyday rudeness in emails from strangers. What does it take to avoid alienating the very people with whom we’re hoping to connect? Here are nine rules for polite email outreach." . . .

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