Business Communication 2.0: Social Media and Digital Communication
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Business Communication 2.0: Social Media and Digital Communication
This is an online magazine by Bovee & Thill, the leading authors in business communication, and the only authors who provide fully integrated coverage of Business Communication 2.0 in each of their business communication textbooks, published by Pearson. For more information about Bovee & Thill's texts and the exclusive, superior coverage they give to Business Communication 2.0: Social Media and Digital Communication, visit http://blog.businesscommunicationnetwork.com. For instructor examination copies, go to http://blog.businesscommunicationnetwork.com/texts. To find your local Pearson sales representative, http://www.pearsonhighered.com/educator. To contact the authors, send an email to hotline@boveeandthillbusinesscommunicationblog.com. To get a free Comprehensive Guide to Business Communication Instructional Resources, visit http://blog.businesscommunicationnetwork.com/resources. Subscribe to a free weekly newsletter of new posts to all 11 of Bovee & Thill's Online Magazines: http://sco.lt/8kgeVV.
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Science: You Now Have a Shorter Attention Span Than a Goldfish

Science: You Now Have a Shorter Attention Span Than a Goldfish | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

"The average attention span for the notoriously ill-focused goldfish is nine seconds, but according to a new study from Microsoft Corp., people now generally lose concentration after eight seconds, highlighting the affects of an increasingly digitalized lifestyle on the brain."

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The Best Search Engines of 2018

The Best Search Engines of 2018 | Business Communication 2.0: Social Media and Digital Communication | Scoop.it
There are so many search engines out there! But you only need these tools to find the best of the web today. Bing, Dogpile, Google Scholar and more!
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Business Communication in a Digital, Mobile, Social World

Hands-on advice for communicating successfully in a digital, mobile, social world.
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The Future of Communication: Real-Time Translation

The Future of Communication: Real-Time Translation | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

Trying to converse in a language in which you are not fully fluent presents a rather staggering cognitive workload. As a listener, you have to convert the incoming sounds to discrete words and assemble those words into coherent phrases and sentences in order to extract the meaning—and if the other party uses idioms or slang, the task can get exponentially harder.

 

And unlike reading a written document, you have to do all this processing almost instantaneously, without the luxury of going back over something you didn't get.

 

As a speaker, you have to find the right words, assemble them into phrases and sentences using the language’s grammar rules, and then pronounce them all correctly enough so they make sense to the other party. Honing this level of proficiency can take years of study and practice.

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How Biometrics Will Change 21st Century Communications

How Biometrics Will Change 21st Century Communications | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

"Biometrics will play a major role in different industries, from medicine, science, robotics, engineering, manufacturing and all areas of vertical enterprise businesses.

 

"Smartphones, in particular, help enable these services. Imagine an eye exam conducted by scanning your iris with your iPhone. Or an android app that can measure the effectiveness of a pill through a biometric chipset that dissolves when digested." . . .

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One Author Team Is Remarkably Reversing a Trend in Lagging Technology Coverage

Business communication textbooks have all lagged in covering communication technology, but one author team is remarkably reversing the trend.
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"We Compared Technology Coverage in Eight Business Communication Textbooks--and the Winner Is Clear!"

"We compared technology coverage in eight business communication textbooks--and the winner is clear!" See the proof. Also see this page.

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The Future of Communication: Haptic Technologies

The Future of Communication: Haptic Technologies | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

As the most intimate form of communication, touch can convey shades of emotion and meaning in ways that other forms can’t match. Think of the range of messages you can send by the way you greet someone, for example. A firm handshake, a light kiss on the cheek, an awkward embrace, and a fist bump all send different nonverbal signals.

 

Touch is a vital aspect of human-to-human and human-to-machine interaction, but it is missing from most forms of digital communication. You can’t give someone a hearty handshake over email or feel the vibration patterns of a machine while viewing it over a video link.

 

However, the field of haptic technology is enabling touch and tactile sensations in a growing number of ways. Mobile devices and wearables such as smartwatches are incorporating haptic input and output in ways that simulate the nuances of human touch or offer sensory substitution—using haptic feedback to translate visual or auditory information into vibration and pressure. When combined with virtual reality, haptics can create simulations so realistic they are being used to train surgeons and nuclear power plant technicians. . .

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The Future of Communication: The Internet of Things

The Future of Communication: The Internet of Things | Business Communication 2.0: Social Media and Digital Communication | Scoop.it

The Internet of Things (IoT) refers to the several billion devices now connected to the Internet and the networking potential of having all these gadgets communicate with each other, feed data into powerful analysis and control algorithms, and interact with people and the physical environment.

 

These “things” range from simple sensors that measure temperature, location, and other parameters all the way up to robots and other complex systems. People and animals with Internet-capable sensors (such as implanted chips) or devices also qualify as things in this model.

 

Imagine you walk into a department store and your mobile phone automatically gives you directions to the aisle where you could find the clothing styles you have recently been browsing online or discussing in social media. When you reach that aisle, a coupon pops up on your phone with a discount on the specific items you’re considering.

 

When you pull a garment off the rack, the store’s customer database checks other purchases you’ve made and suggests which items you already own that coordinate with this piece. If you could use an accessory to complete the outfit, the store’s computers can tell your phone just where to take you. And if you need more advice, you can text or talk—and possibly not know whether you’re conversing with a store employee or an automated chat algorithm. . .

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