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Rescooped by Miklos Szilagyi from Just Story It
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Fab Infographic: Narrative Lead Nurturing Model To Grow Business

Fab Infographic: Narrative Lead Nurturing Model To Grow Business | Business Coaching | Scoop.it
Lead nurturing is the process of building effective relationships with potential customers throughout the buying journey. Lead nurturing happens across multiple channels, and for your communications…

Via Dr. Karen Dietz
Miklos Szilagyi's insight:

I like this as well... though, a disclaimer: it's not bad if you have some real and enjoyable content too...:-)))

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Dr. Karen Dietz's curator insight, February 23, 2015 12:15 PM

This is brilliant! And makes perfect sense. We think in stories. We talk in stories. We organize our lives as narratives. But I hadn't thought about how to apply what we know about narrative to managing business leads. But "Duh!" It's a no-brainer.


So Marketo.com came up with this fab infographic that brings lead nurturing into a narrative arc, and applies story elements to their lead tracking model to make it stick.


Thanks Marketo! I hope all you readers get a kick out of this, and apply this model to gain more business.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Rescooped by Miklos Szilagyi from Just Story It
Scoop.it!

Want Innovation? It Starts With Stories

Want Innovation? It Starts With Stories | Business Coaching | Scoop.it
Innovation is taking what is not true in the present and making it the true in the future.

Via Dr. Karen Dietz
Miklos Szilagyi's insight:

Admittedly, it's great...:-)))

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Dr. Karen Dietz's curator insight, August 1, 2014 12:52 PM

Oh, what a great article this is! Written by Henry Doss for Fortune magazine, he has solidly made the case for the link between innovation and storytelling.


The inability to innovate drives companies into the ground. There are lots of barriers to innovation in many companies -- and it's usually a combination of mindset and outmoded systems. Storytelling won't fix the systems, but it will fix the mindset.


So how does Doss make his case? Here are a few quotes he shares:


Likewise, companies are not born to innovation, countries are not by nature innovative, and economic regions don't just become innovative by pumping resources into them.  They can only be created, or re-created, as innovative inside of an innovation narrative.


And Plato told us that “those who tell the stories rule society.”  Play with his words just a bit and you get:  “Those who tell stories of innovation create innovative societies.”  


I hope these wet your appetite to gain all of the author's insights into the link between storytelling and innovation. There are several other quotes from this article I'll be citing in my work.


I am keeping this article handy so I can use it with clients. Once you read the article, you might want to do the same.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Michael Williams StoryCoaching's curator insight, August 8, 2014 5:11 AM

Every great vision begins with a story, a story others can tell and tell again and again.