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Rescooped by Miklos Szilagyi from Just Story It
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The Hero’s Journey: A Big Problem for Business Storytelling

The Hero’s Journey: A Big Problem for Business Storytelling | Business Coaching | Scoop.it
The Hero's Journey for business storytelling can be all wrong. It's too epic. Too long. And it assumes your audience cares. Here's what to do instead.

Via Dr. Karen Dietz
Miklos Szilagyi's insight:

Hero's journey primary and some more...

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Dr. Karen Dietz's curator insight, July 10, 2015 12:32 PM

Here in San Diego we are in the midst of Comic-Con and super-heroes abound. I've donned my super-girl costume and am happily immersed in X-men movies. 


And just in the nick of time, my Twitter buddy Os @ICGJ_IDEATION sent me this link to an article written by Maggie Patterson. I jumped up and now with joy, because despite my supergirl powers and love of action heroes, the hero's journey leaves a lot to be desired in business storytelling.


And this is exactly what Patterson is saying, too. I really like her twist on the hero's journey and how you can turn the stages of the journey into separate stories. I also like her take on why the hero's journey is so limiting.


I usually take a different path than Patterson does, though. For me, when we are stuck in the hero's journey, we miss other critical narratives businesses need to tell like community stories, origin stories, this is how it's done stories, etc.


Patterson also has a free guide to download, which I checked out. It's pretty good. My only quibble is that the questions posed in the document will mostly get you opinions and descriptions. You'll still have to dig for the stories.


Don't be anti-hero -- just augment your story list. Read the article for more insights and download the guide. 


OK -- this supergirl is heading back to my X-men marathon and watching all the Comic-Con fans running around downtown! Have fun...


PS -- and thanks Os for sending me the link!


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

Rescooped by Miklos Szilagyi from Just Story It
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Want Innovation? It Starts With Stories

Want Innovation? It Starts With Stories | Business Coaching | Scoop.it
Innovation is taking what is not true in the present and making it the true in the future.

Via Dr. Karen Dietz
Miklos Szilagyi's insight:

Admittedly, it's great...:-)))

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Dr. Karen Dietz's curator insight, August 1, 2014 12:52 PM

Oh, what a great article this is! Written by Henry Doss for Fortune magazine, he has solidly made the case for the link between innovation and storytelling.


The inability to innovate drives companies into the ground. There are lots of barriers to innovation in many companies -- and it's usually a combination of mindset and outmoded systems. Storytelling won't fix the systems, but it will fix the mindset.


So how does Doss make his case? Here are a few quotes he shares:


Likewise, companies are not born to innovation, countries are not by nature innovative, and economic regions don't just become innovative by pumping resources into them.  They can only be created, or re-created, as innovative inside of an innovation narrative.


And Plato told us that “those who tell the stories rule society.”  Play with his words just a bit and you get:  “Those who tell stories of innovation create innovative societies.”  


I hope these wet your appetite to gain all of the author's insights into the link between storytelling and innovation. There are several other quotes from this article I'll be citing in my work.


I am keeping this article handy so I can use it with clients. Once you read the article, you might want to do the same.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Michael Williams StoryCoaching's curator insight, August 8, 2014 5:11 AM

Every great vision begins with a story, a story others can tell and tell again and again.

Rescooped by Miklos Szilagyi from Just Story It
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How to Create a 15-Word Strategy Statement that's a Story

How to Create a 15-Word Strategy Statement that's a Story | Business Coaching | Scoop.it
A case study of a swimwear company.

Via Dr. Karen Dietz
Miklos Szilagyi's insight:

"Once upon a time there was (insert a name who exemplifies your target customer/consumer) …. . Every day he/she (insert here his/her frustration or job to be done) …. . One day we developed (insert here the product/solution and what are actually the 2-3 things we offer or not) … . Until finally (insert here the end result for the customer/consumer compared to competition) … ." - like it...:-)))

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David Hain's curator insight, April 30, 2014 2:45 AM

What would your change story be?

Kim Zinke (aka Gimli Goose)'s curator insight, May 1, 2014 1:28 AM

Such a simple template that can help provide an outline for your story.


Once upon a time there was (insert a name who exemplifies your target customer/consumer) …. . Every day he/she (insert his/her frustration or job to be done) …. . One day we developed (insert the product/solution and what are actually the 2-3 things we offer or not) … . Until finally (insert the end result for the customer/consumer compared to competition)

Dr. Helen Teague's curator insight, May 2, 2014 8:49 AM

love this!

Rescooped by Miklos Szilagyi from Just Story It
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Effective Leadership And Storytelling -- "Circle of the 9 Muses"

Today, leaders are looking to storytelling to help advance the work of the organization. Here's a look at some of the possibilities... and also an introducti...

Via Dr. Karen Dietz
Miklos Szilagyi's insight:

"...Manage knowledge... story is the container...", etc....:-))) At the end of the 3 minutes - besides details about a relating book - you will find interesting further links to other story telling videos...

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Steve Whitmore's curator insight, May 15, 2015 8:04 AM

While this is an infomercial, I wonder how we can use story telling with students and even parents when trying to teach knowledge and skills. 

Ian Berry's curator insight, May 15, 2015 10:24 PM

Good book promo and good insights In reality story-telling or as I prefer to call it story-sharing essential to build bridges from what is to what can be. Candid & convivial conversations are what's vital to actually crossing the bridges

Willem Kuypers's curator insight, May 20, 2015 1:54 AM

Storytelling et leadership voilà deux domaines qui peuvent aller ensemble pour motiver les étudiants ou les employées. C'est le même combat.

Rescooped by Miklos Szilagyi from Just Story It
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Presentation Zen: George Takei's bold TEDxKyoto Talk

Presentation Zen: George Takei's bold TEDxKyoto Talk | Business Coaching | Scoop.it

What's your story?


"We always hear that this is the era of telling your story. "The world needs to hear your story," our friends keep telling us. But this raises the question—a question I hear perhaps more than any  other: How can I tell my story and not bore the audience? The answer is actually quite simple. Your story is really their story."


Via Dr. Karen Dietz
Miklos Szilagyi's insight:

Great presentation about a not-everyday story of Georg Takei (alias Hikaru Sulu from the staff of  Star Trek's Enterprise...)

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Dr. Karen Dietz's curator insight, June 21, 2014 10:13 AM

Yes, what a terrific point Takei makes. This is the essence of business storytelling. Enjoy this TED talk this weekend and enjoy your day!


And many thanks to fellow curator Gregg Morris for finding and sharing this.

Carol Sherriff's curator insight, August 1, 2014 11:40 AM

Amazing example of storytelling showing that some actors can write their own lines as well as deliver them superbly.