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Rescooped by Miklos Szilagyi from Just Story It
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The Hero’s Journey: A Big Problem for Business Storytelling

The Hero’s Journey: A Big Problem for Business Storytelling | Business Coaching | Scoop.it
The Hero's Journey for business storytelling can be all wrong. It's too epic. Too long. And it assumes your audience cares. Here's what to do instead.

Via Dr. Karen Dietz
Miklos Szilagyi's insight:

Hero's journey primary and some more...

more...
Dr. Karen Dietz's curator insight, July 10, 2015 12:32 PM

Here in San Diego we are in the midst of Comic-Con and super-heroes abound. I've donned my super-girl costume and am happily immersed in X-men movies. 


And just in the nick of time, my Twitter buddy Os @ICGJ_IDEATION sent me this link to an article written by Maggie Patterson. I jumped up and now with joy, because despite my supergirl powers and love of action heroes, the hero's journey leaves a lot to be desired in business storytelling.


And this is exactly what Patterson is saying, too. I really like her twist on the hero's journey and how you can turn the stages of the journey into separate stories. I also like her take on why the hero's journey is so limiting.


I usually take a different path than Patterson does, though. For me, when we are stuck in the hero's journey, we miss other critical narratives businesses need to tell like community stories, origin stories, this is how it's done stories, etc.


Patterson also has a free guide to download, which I checked out. It's pretty good. My only quibble is that the questions posed in the document will mostly get you opinions and descriptions. You'll still have to dig for the stories.


Don't be anti-hero -- just augment your story list. Read the article for more insights and download the guide. 


OK -- this supergirl is heading back to my X-men marathon and watching all the Comic-Con fans running around downtown! Have fun...


PS -- and thanks Os for sending me the link!


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

Rescooped by Miklos Szilagyi from Just Story It
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Give Awesome Presentations With These 5 Storytelling Tips

Give Awesome Presentations With These 5 Storytelling Tips | Business Coaching | Scoop.it
Get your audience's attention and keep them engaged with these tips on public speaking.

Via Dr. Karen Dietz
Miklos Szilagyi's insight:

OK, OK, one more about the presentations... it would be one plus more than needed if this presentation-business were not so difficult (allegedly it's one of the greatest fear to speak publicly - I can attest this...:-)))... So, it is a short one and a good one...:-))) 

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Dr. Karen Dietz's curator insight, October 27, 2014 3:03 PM

Article Link: http://bit.ly/1wCLi0E 


Here is what I like about this article: the concrete examples of stuff most people say in a presentation that doesn't work, and then rewrites to show how to storify that statement, or share a story instead.


Delivering great presentations takes lots of practice and delivering occasional duds. Yet if you follow the advice here in this article, you can nail it every single time. (**Secret: the same tips apply to creating awesome blogs)


I really like the example of how to turn a statistic into a story. After incorporating these tips, I hope all your presentations are award-winning!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it