Business change
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Business change
Getting ahead of the curve in business
Curated by David Hain
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Rescooped by David Hain from Mediocre Me!

Neuroscience and organizational change – providing the evidence

Neuroscience and organizational change – providing the evidence | Business change |
In Hilary Scarlett’s Melcrum article of February 2013, Neuroscience – helping employees through change, she described some of the insights neuroscience is bringing to why people find organizational change difficult, and more usefully, what we c

Via Kasia Hein-Peters, John Michel
David Hain's insight:

Understanding of how our brains are wired offers huge possibilities for transformation - but only if transformation leaders inform themselves!

John Michel's curator insight, May 22, 2015 4:49 PM

Neuroscience, the study of the nervous system including the brain, is set to transform our understanding of how people respond to the world of work. If we can understand the brain better, then we can help organizations, leaders, and all employees work more efficiently and effectively. 

Tony Brugman (Bright & Company)'s curator insight, June 18, 2015 8:46 AM

Interesting stuff on impact of neuroscientific way of learning on performance and coping with change.


A research amongst leaders from four large organisations showed "learning about how our brains work can help us manage ourselves and lead people through change in more effective ways. (Because) it provides important insights into how we respond to change, what makes it easier for us to cope with uncertainty, what helps us focus, what affects our motivation and openness to change."

Gary Johnsen's curator insight, June 21, 2015 9:12 AM

Good summary on the brain and change management David Rock

Rescooped by David Hain from Just Story It!

Neuroscience proves stories trump facts -- free download

Neuroscience proves stories trump facts -- free download | Business change |

"So, if people are more likely to respond to a story, why do salespeople try to persuade customers with facts and figures?"

Hey folks -- if you want a quick and easy-to-digest post (and free download) of the neuroscience of storytelling, then go grab this article and mini e-book.

Author Michael Harris has put all the salient material together for us. It's perfect for trainings and workshops.

There are times when you audience does want facts. Just know that the order goes story first, facts second. That way you'll avoid endless debates, as Michael also points out.

If you want to dig into this topic more deeply, then read Kendall Haven's book Story Proof for all of the specific studies on storytelling and the brain.

Enjoy the rest of your day!

This review was written by Karen Dietz for her curated content on business storytelling at ;

Via Dr. Karen Dietz
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