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How To Create An Awesome Media Or Press Kit

How To Create An Awesome Media Or Press Kit | business | Scoop.it
A guide for bloggers on creating an awesome media or press kit
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Rescooped by Robert Tjung from consumer psychology
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McDonald's unveils the simplest ads it's ever made

McDonald's unveils the simplest ads it's ever made | business | Scoop.it

"Last summer, TBWA Paris unveiled a bold campaign for McDonald's that consisted entirely of classic menu items photographed up close—with no branding at all ... Now, agency and client are back with a follow-up campaign that, in a way, is even more minimalist ..."


Via Leona Ungerer
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Rescooped by Robert Tjung from consumer psychology
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What consumers are planning for the World Cup and how brands can reach them | Trends | Marketing Week

What consumers are planning for the World Cup and how brands can reach them | Trends | Marketing Week | business | Scoop.it

"With the World Cup kicking off in less than two weeks, is your brand ready for the world’s biggest sporting event since the 2012 Olympic Games? ..."


Via Leona Ungerer
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Rescooped by Robert Tjung from Utah Business
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Networking Your Way to Key Sales Targets

Networking Your Way to Key Sales Targets | business | Scoop.it
"Our experience has proved the advice that if you have 3 different people tell your target about you, your target will end up calling you."

Via todd russell
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4 super eenvoudige manieren om je event met Social Media te boosten

4 super eenvoudige manieren om je event met Social Media te boosten | business | Scoop.it
Met de juiste strategie en tools, kunnen organisatoren sociale media inzetten om meer bezoekers aan te trekken, betrokkenheid te cultiveren en de levensduur van hun events te verlengen.
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Rescooped by Robert Tjung from consumer psychology
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Is for-profit the future of non-profit?

Is for-profit the future of non-profit? | business | Scoop.it

"The troubling allure of turning philanthropy into consumer activity ..."

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Via Leona Ungerer
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Rescooped by Robert Tjung from consumer psychology
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Marketing, magic and psychology

Marketing, magic and psychology | business | Scoop.it

"Magicians and brand marketers share one thing in common – the drive to manage expectations and influence perceptions. Both involve understanding the psychology of the prospect. The difference is that brand marketers don’t do it to ..."


Via Leona Ungerer
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Rescooped by Robert Tjung from consumer psychology
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Behind the brew: How Heineken drafts its viral branding

Behind the brew: How Heineken drafts its viral branding | business | Scoop.it

"In the 19th century, the beer industry wasn’t run by multi-billion-dollar conglomerates that could brew millions of bottles with a push of a button ..."


Via Leona Ungerer
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Rescooped by Robert Tjung from Customer Adoption of Cloud Services
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Why You Should Stop Selling Your Product - ReferralCandy

Why You Should Stop Selling Your Product - ReferralCandy | business | Scoop.it
You have a good product team, marketing team, and sales team. Your sales figures are okay, but they’re aren’t spectacular. Why’s that? What’s the difference between powerhouse brands and feeble ones? According to Simon Sinek, it might be because you’re selling your “WHAT” (product) instead of your “WHY” (vision). Simon Sinek is an author and [...]

Via David Ednie
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David Ednie's curator insight, June 1, 2014 5:50 PM

Stop selling your products and services and starting selling the "Why" for using your products and services.