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Group Think: How to Improve Your Social Content Results

Group Think: How to Improve Your Social Content Results | Business | Scoop.it

It’s the wrong message to the wrong audience. For every homeowner motivated to sell at those booming house prices, there’s probably a potential buyer scared into putting property plans on hold.Unfortunately, marketers often treat social media in a similar way, broad

 

casting the same content to the widest possible audience regardless of the different needs, wants, and expectations of their followers.

 

Sure, you may have worked hard to attract relevant followers who have at least expressed a general interest in your brand. But if your product or service attracts more than one distinct customer profile, you may risk falling into the same trap as the real-estate flier....


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Jeff Domansky's curator insight, December 7, 2014 11:06 AM

Providing general content to a wide audience on social media usually doesn’t work. But imagine the success if you shared content relevant to each of your targeted audiences?

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Making Content Marketing the Star of Your Marketing #contentmarketing

Content marketing has taken center stage for many brands and companies in recent years. Storytelling, useful content, and building relationships have increased in importance. How can you make content marketing the star of your marketing?

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The EU's migration challenge [What Think Tanks are thinking]

The EU's migration challenge [What Think Tanks are thinking] | Business | Scoop.it
Written by Marcin Grajewski At a special European Council meeting convened on 23 April after up to 900 migrants drowned in the Mediterranean trying to reach Europe from Africa, EU heads of state an...
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La publicité dans les voitures et les montres connectées arrive

La publicité dans les voitures et les montres connectées arrive | Business | Scoop.it
Dans un monde où tous les objets partagent le même ADN « numérique », rien n'empêchera a priori les marques de récolter les données de leurs clients « connectés », et de leur adr [...]

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Des Apple Store aux Galeries Lafayette, où sera l'Apple Watch ?

Des Apple Store aux Galeries Lafayette, où sera l'Apple Watch ? | Business | Scoop.it
C'est dans 1 mois que l'on pourra voir et choisir son Apple Watch dans les Apple Store en passant par Colette ou les Galeries Lafayette. Nous n'avions pas insisté sur ce point au soir du keynote, mais Apple a ouvert à d'autres enseignes que la sienne son dispositif pour vendre la montre. Récapitulatif…

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Marketing Based on the Customer Experience

Marketing Based on the Customer Experience | Business | Scoop.it
Business owners understand the value of having excellent service, but what else goes into making the perfect customer experience? Companies are beginning to realize that customer experience management is a real thing that needs careful attention, as it will bring in and maintain new leads and recurring revenue. Great customer service is an extension of any firm’s marketing platform. Businesses can promote their benefits and services, but when you have clients that are willing to do it, that’s the key. Build your brand through loyalty and excellent service.

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3 Ways to Meet the Endless Challenge of Coming Up With Great Content Ideas

3 Ways to Meet the Endless Challenge of Coming Up With Great Content Ideas | Business | Scoop.it
Content marketing has become an integral component of a brand’s online marketing plan. Marketers are just getting the hang of proving content marketing ROI, and businesses, irrespective of their size, have started trusting the ability of content to generate brand awareness and enhance niche reputation.

Content marketing is a good tactic to use provided you are able to meet some of the challenges it throws at you. It’s your ability to overcome these challenges that determines the efficacy of your content strategy. About half of business to consumer (B2C) and business to business (B2B) marketers report grappling with the challenge of consistently producing a variety of engaging content.

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25 Ways to Get Better at Email Marketing | Vero Email Marketing Blog

25 Ways to Get Better at Email Marketing | Vero Email Marketing Blog | Business | Scoop.it
How are you going to become a better email marketer in 2015?

There’s plenty out there on email strategy but the success of an email campaign largely depends on the skill and knowledge of the person executing it.

The tips in this post are things you can do improve yourself. Take ownership of your growth as a marketer and kill it this year. Enjoy!

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Les ampoules innovantes Awox AROMAlight et CamLIGHT

Les ampoules innovantes Awox AROMAlight et CamLIGHT | Business | Scoop.it
Nous vous avions précédemment parlé de l’AwoX StriimLIGHT qui diffusait la musique de vos téléphones, tablettes et ordinateurs. Mais Awox ne s’est pas arrêté là, il a développé deux autres ampoules connectées, l’une diffuse des huiles essentielles, l’autre filme votre intérieur. 

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'EU Financed Nearly 50 Percent of Road Network in Gambia' - Says EU Chargee ... - AllAfrica.com

'EU Financed Nearly 50 Percent of Road Network in Gambia' - Says EU Chargee ... - AllAfrica.com | Business | Scoop.it
"The European Union financed a total of 76.5 million euros (equivalent to around four billion dalasis) for the rehabilitation and construction of 273 km of road in The Gambia.
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Is Your Business Taking Advantage of Social Video? #infographic

Is Your Business Taking Advantage of Social Video? #infographic | Business | Scoop.it
This morning we posted Why Your Business Should Make Use of Video in Marketing. One outlet for use of video that’s driving incredible engagement and results are social video sites, with a huge rise in use and viewership.

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Phoebe Chongchua's curator insight, September 16, 2014 1:16 AM

On point! Great #infographic

APPSeCONNECT's curator insight, September 16, 2014 5:02 AM

Really awesome Info graphic.  Hats off Boss. 

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From Dubai to Italy: a travel diary of new tourists

From Dubai to Italy: a travel diary of new tourists | Business | Scoop.it

: With the Dubai summer exodus well underway, we packed our bags and headed west to Italy for a couple of weeks. We’d hired a car and would be travelling from north to south, starting off in Milan and finishing up in Rome, taking in the Lakes, a wedding, Maranello, Bologna, Florence, and Pisa in between. [...]


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6 Unique Ways to Target Your Facebook Ads

6 Unique Ways to Target Your Facebook Ads | Business | Scoop.it

Do you use Facebook ads to their full potential?

Interested in reaching highly specific groups of people?

Facebook ad targeting offers businesses many ways to serve the right ad to the right user at the right time.

This article shares six ways to target Facebook users with your ads, many you’ve likely not considered.


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Online Trends: Luxury Brands Hierarchical Pyramid

Online Trends: Luxury Brands Hierarchical Pyramid | Business | Scoop.it

According to HSBC managing director Ewan Rambourg who wrote a book The Bling Dynasty, ultra high brands bought are actually more important than the level of money " Rambourg created a brand pyramid to show how major brands range in accessibility from everyday luxuries like Starbucks to ultra high end luxury like Graff diamonds which costs above $50,000. Brands like harry Winston, Pateke philippe and Breguet makes the below $50,000 club....


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Jeff Domansky's curator insight, March 30, 2015 9:11 AM
Have a look the Hierarchy Pyramid of the top Luxury Brands.
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The 100 Most Useful Websites on the Internet

The 100 Most Useful Websites on the Internet | Business | Scoop.it

Back in September 2014, it was estimated that there are now overone billion websites on the internet, with that number increasing every second. With so many sites out there, it can be extremely difficult to locate a resource that will actually fulfil your needs and help you with your projects or inquires. Fortunately, the list below features over 100 websites you can use for almost any creative project, intellectual research or simply for fun!


TallTweets lets you write tweets longer than 140 characters, and Tubemogel.com allows you to upload video to multiple sites at once, including Youtube. Wordle.net helps to summarise large pieces of text by creating a word cloud of the most common words, and Wolframalpha will answer almost anything immediately so you don’t have to rummage through Google. Check out the list below and let us know about any great resource websites that you use....


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Choong Soo Mei's curator insight, March 17, 2015 11:17 PM

Makes getting reports/assignments done so much easier

Nedko Aldev's curator insight, March 18, 2015 2:59 AM

 

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Nedko Aldev's curator insight, March 18, 2015 4:02 AM

 

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25 Creative Business Cards Design (Print Ready)

25 Creative Business Cards Design (Print Ready) | Business | Scoop.it
Creative corporate business cards design for you. All business card PSD templates are perfect for any kind of company, or even personal use. In this post, you will see high quality print ready business cards created by professional designers.

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How Pinterest and Instragram Can Rock Your Marketing

How Pinterest and Instragram Can Rock Your Marketing | Business | Scoop.it
Pinterest and Instagram – Which One is Better for Marketing? Both Pinterest and Instagram have exploded in the last few years to become leading marketing tools in social media for brands and busine…

Via Bill Hurley, Brian Yanish - MarketingHits.com
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Jakarta Web Developer's curator insight, March 2, 2015 4:48 AM

Web Design & Development

#Jakarta #WebDesign #WebDeveloper #GraphicsDesign

https://www.facebook.com/JakartaWebDeveloper

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Exponential Growth of Technology and Evolution

Exponential Growth of Technology and Evolution | Business | Scoop.it
Where are we going, and how did we get here? These are the two most important questions we can ask ourselves as a species, and here are some speculative answers based on today's best evidence.

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How Internet of Things will transform the way you do business - SVIC

How Internet of Things will transform the way you do business - SVIC | Business | Scoop.it

The Internet of Things really represents the next iteration of the internet, or as sometimes it’s called, Web 3.0, and some are predicting that this will be bigger than anything we’ve seen so far. Cisco has readily embraced the whole Internet of Things movement.

 

CEO John Chambers claims IoT will have five to 10 times the impact on society as the Internet itself and is projecting a $19 trillion dollar market for this industry over the next decade. We’ve seen some early commercial successes like the Nest thermostat, Fitbit, and many are readily anticipating the Apple Watch to also be a big conduit for IoT.

 

We get the idea that IoT will be huge, but what we really want to know more specifically is how it will transform the way we do business. What are some of the things that startup owners, entrepreneurs, and CIOs of enterprises need to be paying attention to in 2015 as IoT takes off? There are a number of ways that IoT will impact your business. Here are some of the most salient ones to consider....


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Jeff Domansky's curator insight, January 14, 2015 9:33 AM

How much is the internet of everything worth? Cisco says 19 trillion dollars.

jean-sebastien pelerin's curator insight, January 15, 2015 8:48 AM

Société ?

Kaleb Matthies's curator insight, January 21, 2015 11:37 AM

very true, shows how revolutionary the internet has become.

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Group Think: How to Improve Your Social Content Results

Group Think: How to Improve Your Social Content Results | Business | Scoop.it

It’s the wrong message to the wrong audience. For every homeowner motivated to sell at those booming house prices, there’s probably a potential buyer scared into putting property plans on hold.Unfortunately, marketers often treat social media in a similar way, broad

 

casting the same content to the widest possible audience regardless of the different needs, wants, and expectations of their followers.

 

Sure, you may have worked hard to attract relevant followers who have at least expressed a general interest in your brand. But if your product or service attracts more than one distinct customer profile, you may risk falling into the same trap as the real-estate flier....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, December 7, 2014 11:06 AM

Providing general content to a wide audience on social media usually doesn’t work. But imagine the success if you shared content relevant to each of your targeted audiences?

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Sir John Major warns of EU split

Sir John Major warns of EU split | Business | Scoop.it
The case for leaving the European Union will be fuelled further if EU countries do not help the UK limit immigration, Sir John Major says.
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Tuscany for Your Travel Destination – Many Things to do and See

Tuscany for Your Travel Destination – Many Things to do and See | Business | Scoop.it
Just one holiday spent in Tuscany, Italy isn’t enough; this magical area offers much to see and do. You can find different types of leisure and recreations

Via Mariano Pallottini
Florian Hubert's insight:

Relax...

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Watch: When is Business at its Best?

Business is at its best when it helps people and profits. But it's hard to do alone. To create change on this level, you need resources to get the job done, the right partners, and a community of practice where you can pool and percolate your best ideas. For these reasons, the Shared Value Initiative is here to help. We’re proud to present a new 90-second video that conveys who we are, what we do, and how we’re going to help your organization drive both business and social value. We encourage you to use this film as a tool for spreading the shared value strategy: Please share it with your teams, networks, potential partners, your boss, even your CEO. Post it to LinkedIn, Facebook, and Twitter.
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