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Content Marketing — “ Storytelling ” for Today’s Marketer

Content Marketing — “ Storytelling ” for Today’s Marketer | Business | Scoop.it
Let's take a look at the term "storytelling," which is what all marketers are told they should embrace...
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Macho Marketing: How Pinterest is trying to attract men - San Francisco Business Times (blog)

Macho Marketing: How Pinterest is trying to attract men - San Francisco Business Times (blog) | Business | Scoop.it
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Macho Marketing: How Pinterest is trying to attract men
San Francisco Business Times (blog)
To counteract that, Pinterest has started to market directly to potential male users.
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Use Social Media as a Lead Generation Tool

Use Social Media as a Lead Generation Tool | Business | Scoop.it
Social Media is an excellent tool to use to generate more leads.
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The In-Store Imperative for Brands in the Digital Age

The In-Store Imperative for Brands in the Digital Age | Business | Scoop.it
"Cus­tomer" is no longer a good enough word to describe the many indi­vid­u­als in rela­tion­ship with a brand.

Via Thomas Faltin
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