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How Consumers Are Using Their Phones, And What It Means

How Consumers Are Using Their Phones, And What It Means | Business | Scoop.it
Four clear trends have emerged. ;
adlopez's insight:
The rise of gaming: Games are the largest mobile app category and the biggest money-maker in the app stores, accounting for 70% of Apple's top-grossing apps. However, even with the most addictive games, consumers' attention is fleeting and companies run the risk of becoming "one-hit wonders." Mobile-social synergies: Social networking apps are the second largest time bucket for mobile users. 39% of mobile users access social networks. This includes mobile versions of desktop favorites, as well as mobile-first networks like Instagram. Mobile holds promise for the social category, but monetization is far from a sure thing. The piggyback rule: The only tried-and-true way for a mobile success is to take a popular usage category and build a product that piggybacks on that activity to provide a unique mobile-native experience. Instagram did it with photos, "Angry Birds" with games, but other usage categories — news, weather, travel, video etc. — are waiting for a similar hit.Portal erosion: Mobile is a fragmented space, and consumers seem to like it that way. No one has succeeded aggregating services via a single app or mobile website. The desktop portal is fading with the advent of mobile. Yahoo Mail Traffic declined 12% in the 12 months leading up to December 2012. Carrier attempts to build mobile portals have failed miserably. 
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Infographic: A Guide To Facebook Page Post Ads - Ampush

Infographic: A Guide To Facebook Page Post Ads - Ampush | Business | Scoop.it
Feeling confused about Facebook ads? Just understanding one type, Page Post Ads, might seem overwhelming.

Via CYDigital
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CYDigital's curator insight, May 24, 2013 8:20 AM
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Meaghan Walker's curator insight, May 24, 2013 9:05 AM

The Unofficial Facebook Page Post Ads Guide For News Feed #INFOGRAPHIC

Rescooped by adlopez from iGeneration - 21st Century Education (Pedagogy & Digital Innovation)
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Disruptive technologies: Advances that will transform life, business, and the global economy | McKinsey & Company

Disruptive technologies: Advances that will transform life, business, and the global economy | McKinsey & Company | Business | Scoop.it
Twelve emerging technologies—including the mobile Internet, autonomous vehicles, and advanced genomics—have the potential to truly reshape the world in which we live and work.

Via Tom D'Amico (@TDOttawa)
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Report on 6 MOOCs turns up 10 surprises

Report on 6 MOOCs turns up 10 surprises | Business | Scoop.it

The report has good data, tries to separate out active learners from window shoppers and not short on surprises. It’s a rich resource and a follow up report is promised.


Via Nik Peachey
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Ruth Vilmi's curator insight, May 24, 2013 12:24 PM

The only real surprise to me was that there were close to zero students from China. How long will these courses remain free, I wonder?

Helena Capela's curator insight, May 25, 2013 5:19 AM

Relatório com algumas conclusões talvez inesperadas.

Sanford Arbogast's curator insight, May 25, 2013 1:46 PM

one of the surprises should have been that 22K people took an Equine nutrition class.

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Big Marketing On A Small Budget? - Forbes

Big Marketing On A Small Budget? - Forbes | Business | Scoop.it
Big Marketing On A Small Budget?
Forbes
Four or five times a year, we get calls from entrepreneurs, inventors mainly, looking for marketing help. As far as I can tell, that's about average for a small marketing agency.
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Free Technology for Teachers: Every Stock Photo - A Search Engine for Free Images

Free Technology for Teachers: Every Stock Photo - A Search Engine for Free Images | Business | Scoop.it

"The next time that you need to find some high resolution images for a slideshow skip the Google Image search and head over to Every Stock Photo. Every Stock Photo is a search engine for public domain and Creative Commons licensed pictures. When you search on Every Stock Photo it pulls images from dozens of sources across the web."


Via Beth Dichter
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Yahya Qachach's curator insight, May 25, 2013 6:27 AM

http://amecselblog.overblog.com

amecsel.net

Sue Alexander's curator insight, May 25, 2013 10:05 PM

What a wonderful source of images plus built in lesson in digital citizenship. I love having to opportunity to discuss both attribution and resolution during an image search. 

Natassa Dourvetaki's comment, May 26, 2013 8:32 AM
Definitely it's worth spending some time across this site!
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Danny Rimer On The Future Of Ecommerce

Danny Rimer On The Future Of Ecommerce | Business | Scoop.it
On this week's Ask A VC episode, Index Ventures partner Danny Rimer joined us in the studio.
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[FREE REPORT] Enterprise Social Media Management Software 2013: A Marketer's Guide

[FREE REPORT] Enterprise Social Media Management Software 2013: A Marketer's Guide | Business | Scoop.it
Learn about social media management software, plus the latest trends, opportunities and challenges managing a business's social media.

 

Report overview...

 

Find out more about the explosion in social media management software, plus the latest trends, opportunities and challenges in social media management.

Who are the key players in enterprise social media management software?What do you need to look for in a social media management software solution?How are recent social media and marketing trends affecting the growth in this market?

 

What you'll get:

Current trends in social media and social media management softwareAnalysis of the capabilities of social media management platformsProfiles of 15 leading social media management software vendorsPricing charts, capabilities comparisons ñ and more

 

 


Via CYDigital
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CYDigital's curator insight, May 24, 2013 9:49 AM

We guess we now know what we're reading this long weekend.


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SLA: Cumulative MQLs Delivered to Sales | SiriusDecisions Blog

SLA: Cumulative MQLs Delivered to Sales | SiriusDecisions Blog | Business | Scoop.it
Service-level agreements (SLAs) between marketing and sales are sometimes perceived by sales as one-sided.

 

...Marketing should use an SLA to make a commitment to sales, including a timeframe for newly generated leads (e.g. from an event) to be entered into the lead management process. Marketing should also specify the treatment these leads will receive (e.g. placement into a nurturing program). In addition to committing to a timeframe and engagement strategy for new leads, many marketing organizations commit to the cumulative number of marketing qualified leads (MQLs) they will deliver to sales. Note: The definition of an MQL should be agreed upon by marketing and sales and should be automated through a lead-scoring model.

 

This cumulative-MQL SLA component does not deal with the timeframe for MQL engagement, but with how many MQLs the marketing organization commits to send to sales during a specified time period. It can be made more precise by specifying the number of MQLs that will be delivered for different types of contacts (e.g. from a specific industry or for a particular solution). This can be valuable for organizations with several different product lines or business units.


Via CYDigital
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CYDigital's curator insight, May 24, 2013 10:47 AM

With the marketing technology available today, we see no reason why SLAs shouldn't be pursued. Once there is an agreement by all parties, then the final decision as to success/failure is quantitative...NOT qualitative. If complaints still exist, then further define the elements that compose the SLA!


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9 Smart Habits of Real Millionaire Entrepreneurs | Company Activities & Management > Company Structures & Ownership from AllBusiness.com

9 Smart Habits of Real Millionaire Entrepreneurs | Company Activities & Management > Company Structures & Ownership from AllBusiness.com | Business | Scoop.it
What do millionaire small business owners do differently from everyone else? Find out as nine real-world millionaire entrepreneurs share their secrets.

Via TechinBiz
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5 Steps to Making a Sale Through Social Media

5 Steps to Making a Sale Through Social Media | Business | Scoop.it
An integral part of the sales process is getting to know your prospects and
establishing relationships—and it turns out that social media can help you
accomplish this quickly and easily. Follow these steps to make sales using
social media.
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