Business as an Agent of World Benefit
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This 16th century French castle is the temporary home to 100 makers trying to save the planet

This 16th century French castle is the temporary home to 100 makers trying to save the planet | Business as an Agent of World Benefit | Scoop.it
“We need to move from protest to prototype,” said Daniel Kruse of Open State. “We were looking at all these climate summits, and people just talk and talk. So we thought we would try a different strategy by working with makers, with people who do stuff instead of just talking about stuff.”
David Cooperrider & Audrey Selian 's insight:

This is a community of entrepreneur---out to change world history. The goal of the Proof of Concept 21 innovation camp, or POC21, is to “prototype the fossil free, zero waste society.” The organizers have selected 12 teams who will live at the Château de Millemont and work together to develop their projects, which range from low-cost wind turbines to a shower that recycles its own water.

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Kajsa Li Paludan's curator insight, September 9, 2015 4:35 AM

This castle is the home to 100 people trying to save the planet! So cool.

Business as an Agent of World Benefit
Sustainable design; green economy; csr; sustainable development; Business as an Agent of World Benefit; Appreciative Inquiry; David Cooperrider; CSR
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How to make a profit while making a difference | Audrey Choi 

Can global capital markets become catalysts for social change? According to investment expert Audrey Choi, individuals own almost half of all global capital, giving them (us!) the power to make a difference by investing in companies that champion social values and sustainability. "We have more opportunity today than ever before to make choices," she says. "So change your perspective. Invest in the change you want to see in the world."


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David Cooperrider & Audrey Selian 's insight:
What is a positive institution? In previous articles Lindsey Godwin and I have defined positive institutions, theoretically, by building upon the conceptual lens of the positive psychology of human strengths (see https://www.viacharacter.org/www/). Can we design and work with institutions not as clients but as “the change agents” to magnify our highest human strengths outward into the world as a force for world benefit? How about designing institutions for magnifying the human character strength of wisdom into the world? Or the human strengths of courage, social intelligence, love, sense of humanity, or curiosity and love of learning? Instead of running away from big institutions shouldn’t we all be running toward them–if our goal is to build a better world in our society of organizations? Positive institutions are, as we define them, “organizations and structured practices in culture or society that serve to elevate and develop our highest human strengths, combine and magnify those strengths, and refract our highest strengths outward in world benefiting ways leading, ultimately, to a world of full-spectrum flourishing. (Cooperrider and Godwin, 2014)” Now, for the logical stretch–how about the $290 trillion dollars in our global capital markets. Just as tankers leave big wakes in the ocean, might global capital markets, as an institution, become one of the most positive forces for good on the planet? And how might we make it so? Can global capital markets become the institutional catalysts for positive social elevation of human strengths? According to Morgan Stanley investment expert Audrey Choi, individuals own almost half of all global capital, giving them (us!) the power to make a difference by investing in companies that champion social values and sustainability. “We have more opportunity today than ever before to make choices,” she says. “So change your perspective. Invest in the change you want to see in the world.” And watch this articulate video.
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8 Characteristics of Disruptive Leaders

8 Characteristics of Disruptive Leaders | Business as an Agent of World Benefit | Scoop.it
David Cooperrider & Audrey Selian 's insight:
Disruptive leaders like Jeff Bezos and Elon Musk have transformed companies, industries and entire societies while generating incredible wealth for themselves, their investors, their employees, as well as millions of other people,” says business disruption author John Furth. 

See Furth's book on such leaders at:  


1. They are “brainiacs.” While some well-known business disruptors never finished college, many received PhDs from the highest-ranked universities in the world. But they all have the same commitment to lifelong learning. 2. They often push accepted behavioral, cultural, legal, and ethical boundaries to the limit. Unfortunately, if some of their more extreme tendencies aren’t reined in properly, they can quickly destroy everything they and their team worked hard to build. 

3. They’ve learned how to disrupt their own frames of reference and unproductive mindsets. This helps them increase their focus, ability to innovate, and to stay one step ahead of would-be competitors. Disruptive leaders expect and often demand their teams to think and act in the same way. 

 4. They look for information, insights, and inspiration in unexpected places. They recognize that the usual or “traditional” sources of data are by nature backward-looking and hence of limited value in a world that is being re-created. Great disruptors ask excellent questions and listen carefully to the answers because they never know when someone else might have an insight that could be useful to them and the business. 

 5. Their businesses – regardless of whether they are B2C or B2B – deliver on at least one of three fundamental value propositions: Provide goods, services and experiences that were previously only available to the most privileged members of society to a much larger percentage of the population more easily and affordably. Give customers what they want, when they want it and how they want it. Eliminate or reduce the things in people’s everyday lives they don’t want, from everyday annoyances like wasted time, boredom, complexity or unhappiness as well as life-threatening situations like poverty and disease. 

6. They understand that disrupting an existing eco-system or process on a regional or even global scale can cause significant short-term negative consequences. Entrenched and inflexible companies are driven out of business, and many individual careers are adversely affected. However, the value created for billions of people far outweighs such negative incidents. 

 7. At some point they learn the ultimate paradox of disruption: “more stays the same than changes.” Like all successful companies, disruptive enterprises have to have the funding necessary to execute their plans, the right people doing the right jobs and the wherewithal and commitment to push through many breakdowns and hurdles. 

 8. They generate unimaginable wealth for themselves, their investors, their employees, and others connected to their companies.
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 Business & Sustainable Development Commission--the $12 Trillion Dollar Blue Ocean Strategy Opportunity

 Business & Sustainable Development Commission--the $12 Trillion Dollar Blue Ocean Strategy Opportunity | Business as an Agent of World Benefit | Scoop.it
Sustainable development presents an enormous opportunity—if business can understand economic, social, and environmental challenges as future value drivers.
David Cooperrider & Audrey Selian 's insight:
Reports such as one published recently by the Business and Sustainable Development Commission, show that sustainable business is an untapped $12 trillion opportunity, making sustainability the most lucrative business sector there is. 

Increasingly, it is becoming part of the mainstream investment agenda, with negative yielding assets in the West slowly being swapped for high-potential growth assets in the South. Both policymakers and institutions are realizing that investment into and equitable collaboration with low-income, high-growth countries is key to achieving a thriving global economy and reducing inequality in their home countries.
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Bringing the Human Spirit to Business Leadership-- Peer-Reviewed Academic Articles 

Bringing the Human Spirit to Business Leadership-- Peer-Reviewed Academic Articles  | Business as an Agent of World Benefit | Scoop.it
Historically, both Socrates and the wisdom traditions spoke to the human condition and to human development. Now, business leaders and organizations are picking up the mantle. This is very encouraging progress in a troubled world with the need for next level consciousness and a new generation of leadership. Business may have found a new role to play in society.
David Cooperrider & Audrey Selian 's insight:
The premise of this column is that business is and can increasingly become the most positive force on the planet for world betterment. When we track the history of business and human well-being there are amazing trajectories--long arcs of truly incredible progress. Its helpful to pause and take it in once in a while. For example:

1. In the early days of the industrial revolution in 1820 some 90% of the world’s population lived in extreme poverty. By 2020 that number will read in the exact opposite way where 90% will never experience one day of extreme poverty. After thousands of generations, extreme poverty is pretty much disappearing on our watch.  

2. When was the greatest surge? In 1993 almost 2-billion people lived on less than $1.25 per day, that is, in extreme poverty. By 2011 that number was cut in half. We are on a track, by 2030, where extreme poverty will be less than 5% of people. This is the most important fact about wellbeing in the world since World War II. 

3. Every day, the number of people around the world living in extreme poverty goes down by 217,000. Every day, another 300,000 people worldwide get their first access to electricity, and 285,000 to clean water.  

4. The health implications of epic progress moments like this are of course also enormous. In the mid 18th century, life expectancy in Europe and the Americas was around 35, where it had been parked for the 225 previous years for which we have data. Life expectancy, for the world as a whole was 29. Today in countries such as Japan, UK, Germany and many more, life expectancy is past 80, and the rise in life expectancy worldwide shows no signs of slowing down. 

5. In the early days of the industrial revolution 4 out of 5 people (80%) did not receive formal education. Today we are witnessing another complete reversal. Today over 90% of the world’s school age children are in school.

 But is this just a prelude? This article points to a consciousness revolution. It invites us to think about the power of spirituality, the whole human being, and our invisible threads of connection that literally helps us tap the power of the heart.  

Humankind has indeed done amazing things through good business even though most organizations are pretty uninspired compared, let’s say, to the spiritually inspired Gandhian transformation in India or Martin Luther King’s movement for civil rights. So Imagine what we can achieve, if we can unite spiritual power---meaning, significance, unlimited love, passionate engagement, reverence for life and appreciation of the mystery and gift of life on this planet—with business innovation for the greater good. 



 


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ComCapp, Green Mountain Energy Announce Sustainability Partnership to Power Communities with Rooftop Solar and 100% Renewable Electricity 

ComCapp, Green Mountain Energy Announce Sustainability Partnership to Power Communities with Rooftop Solar and 100% Renewable Electricity  | Business as an Agent of World Benefit | Scoop.it
ComCapp, Green Mountain Energy Announce Sustainability Partnership to Power Communities with Rooftop Solar and 100% Renewable Electricity
David Cooperrider & Audrey Selian 's insight:
Its exciting to see the power of public private partnerships and these advance systemic level changes. BAWB can multiply strengths and build better business success through these kinds of partnerships. “By partnering with Green Mountain, ComCapp is taking a big step in its commitment to sustainability,” said Rob Finney, president of ComCapp. “Adding onsite solar generation and switching to 100 percent renewable energy enables us to reduce our energy consumption and the environmental impact of our properties, which benefits our residents and the communities we serve.”
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ClimateCare Is the Number One Ranked B Corp in the UK 

ClimateCare Is the Number One Ranked B Corp in the UK  | Business as an Agent of World Benefit | Scoop.it
Edward Hanrahan, CEO, ClimateCare says:

‘’As more and more businesses recognise the importance of focusing on Purpose as much as Profit, we are delighted to have achieved the highest score of any B Corp in the UK and to be acknowledged as Best for the World for the third year running.
David Cooperrider & Audrey Selian 's insight:
Focus on purpose + managerial effectiveness and then profits follow. This is the formula Peter Drucker proposed years ago and in today's transparent and high expectation world this formula is more critical than ever.  As consumers, potential workforce talent, and investors increasingly demand transparent, values aligned businesses to buy from, work at and invest in, companies need not just to be Best in the World, but Best for the World to be the most successful. ClimateCare epitomizes this profit for purpose approach, shares a spokesperson for the B corp movement, demonstrating positive impacts through its own operations and helping businesses take responsibility for their social and environmental impacts through innovative programs to cut carbon and improve lives. 
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Experimental Solar Road In Georgia Is Paving a New Way: "till all success is nobleness"

Experimental Solar Road In Georgia Is Paving a New Way: "till all success is nobleness" | Business as an Agent of World Benefit | Scoop.it
The Ray C. Anderson Memorial Highway offers a vision of how highways could look and function in the future. 
David Cooperrider & Audrey Selian 's insight:
The visionary Ray Anderson, former CEO of Interface Carpets, helped us design our 1st Global Forum For Business as an Agent of World Benefit at the Weatherhead School of Management. It was 2006 and it was a co-convening between Case Western Reserve University and the UN Global Compact. It was a proud moment for our school.  And Ray Anderson spoke about what drove him every single day in his quest to imagine a business as a net positive force for building a healthy planet and positive human flourishing. In his speech he spoke about "tomorrow's child" and he spoke about the state of the world and our shared historic task of making a massive transition from an unsustainable present to a sustainability+ future. "Will we be able to do it in time?" he asked us? His answer: “it will depend on a vast redesign of the system—one mind at a time, one community at a time, one industry at a time, one region at a time, one university at a time until the entire system has become a sustainable system.”

Today, if he were still living, Ray would need to add "and one highway at a time." The very first solar roadway in the U.S. debuted on an 18-mile stretch of I-85 in southwestern Georgia. It’s called the Ray C. Anderson Memorial Highway, and the asphalt is a living laboratory now known as The Ray — it offers a vision of how highways could look and function in the future. A small section of the roadway leading to the Visitor’s Center is paved with solar panels and serves as a testing ground for solar roadway technology. It also houses the state’s first solar-powered PV4EV (photovoltaic for electric vehicle) charging station, and that opens up the length of I-85 between the Alabama border and Atlanta to electric vehicles. In addition, this fall thousands of solar panels will line the roadside of the interstate, and Georgia will become the third state in the nation to pilot a so-called “right of way” solar farm. 

How many CEO's have built a  thriving company worth billions  created thousands of good jobs, and turned social and global issues into new sources of innovation, industry leadership, and inspiration for future generations? For that matter, how many have left us with a view of business as an agent of world benefit where fresh innovation continues to add to a legacy for years beyond--like I-85's living laboratory call The Ray. 

Every management student and young leader should read Ray's book "Confessions of a Radical."  For Ray, management was and is a noble profession and it made me remember a brief line in the song "America the Beautiful" that shares what Ray's life modeled: "till all success is nobleness." 
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Free Power From Freeways? China Is Testing Roads Paved With Solar Panels 

Free Power From Freeways? China Is Testing Roads Paved With Solar Panels  | Business as an Agent of World Benefit | Scoop.it
Western countries have been looking into putting solar panels on roads for years. The Chinese have done it, installing panels on a downhill section of a mountain road.
David Cooperrider & Audrey Selian 's insight:
I am liking the solutions focus journalism that some in the media are now practicing. Here is a story from the NY Times....it takes place in China.

"On a smoggy afternoon, huge log carriers and oil tankers thundered down a highway and hurtled around a curve at the bottom of a hill. Only a single, unreinforced guardrail stood between the traffic and a ravine. The route could make for tough driving under any conditions. But experts are watching it for one feature in particular: The highway curve is paved with solar panels."

Did you know that China produces three-quarters of solar panels sold globally. But China isn’t stopping at solar panels. Now the country is producing solar roads—modified solar panels that are installed in place of asphalt. Generating electricity from highways and streets conserves a lot of land, and can be especially advantageous in places like China where demand for energy has risen rapidly. 

China’s leaders in solar road development are Pavenergy and Qilu Transportation. Its a wonderful example of the power of public private partnership--government and private business.  The two companies are working together  in Jinan, in Shandong Province, with Pavenergy making panels for Qilu, a large, state-owned highway construction and management company that operates the highway. The surface of the panels, made of a complex polymer that resembles plastic, has slightly more friction than a conventional road surface, according to Zhang Hongchao, an engineering professor at Tongji University in Shanghai. Professor Zhang, who helped develop Pavenergy’s road surface, said that the friction could be adjusted as needed during the manufacturing process to ensure a level of tire grip equal to that of asphalt. 

This is imagination in action. That's what the sustainable value creation agenda produces. Can you imagine the size of this market? Doing good and doing well is an invitation to blue ocean strategizing. 
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Unilever Transformed its Old US Headquarters as a Step to Becoming Carbon Net Positive By 2030

Unilever Transformed its Old US Headquarters as a Step to Becoming Carbon Net Positive By 2030 | Business as an Agent of World Benefit | Scoop.it
The technology is one part of a new total renovation of the consumer product giant’s New Jersey office park, which was originally constructed in the 1960s and 1970s, designed to help the company reach its goal to be carbon positive in operations by 2030–and help attract a younger workforce.
David Cooperrider & Audrey Selian 's insight:
To help reach its goal of being carbon-positive in all operations by 2030, consumer product giant Unilever has transformed its old US headquarters into an ultra-sustainable office park fitted with the latest sensors, solar arrays, and a participative way to engage every employee in better energy management. Unilever, ever innovative, also made an interesting arrangement with the developers of their new HQ; If the building’s energy savings don’t live up to the promises, the developer will cover the bills. Why invest like this? Its all part of an effort to live the brand promise of "sustainable living" and to attract and engage the hearts and minds of a younger workforce. 
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Corporations and Their Evolving Roles in the Social Good Economy

Corporations and Their Evolving Roles in the Social Good Economy | Business as an Agent of World Benefit | Scoop.it
For most companies today, a philanthropic arm of the business is not a nice-to-have—it’s a must-have. This is because social responsibility efforts now influence four key areas that corporations rely on for success: consumer purchasing behavior, employee retention and acquisition, attractiveness to investors, and business growth. To be considered an organization that is sustainable both now and in the future, you need a comprehensive, strategic corporate social responsibility (CSR) program. A successful CSR program reaches across an organization, with all departments focused on improving the triple bottom line (social, environmental, and financial goals) and showing tangible, meaningful impact
David Cooperrider & Audrey Selian 's insight:
Whats driving the social good economy? There are at least 3 key reasons. Obviously radical transparency is a force that's here to stay. 

How much did the Volkswagen diesel scandal and cover up cost the company? Some say it was far more than the $30 billion that's often reported. Would this rapid collapse have happened 15 years ago? Likely not. Our hyperconnections place everyone in a viral social media environment. 

Secondly  in 2015, countries around the world committed to a global action plan with the Paris Agreement, aimed at taking steps towards avoiding hazardous climate change. The private sector played a huge and perhaps decisive role in the negotiations of this agreement and will be a primary player in ensuring that the new goals are reached when the agreement goes into effect in 2020. Several global companies have pledged to reduce greenhouse gas emissions, with more than 150 corporations signing the American Business Act on Climate Pledge (“How the Paris Climate Agreement Impacts Corporate Sustainability and the Private Sector,” Business Wire). 

The conclusion from these commitments, argues this article. is clear: Corporations need to be including corporate sustainability goals in their business goals and maintaining transparency about their successes. Both the government measures as well as public scrutiny will require this level of accountability. In the United States, when the White House announced its intention to exit the accord, private sector engagement with the agreement remained strong and public. After this, 25 major companies released ads in newspapers to announce their continued commitment to their sustainability pledges. (“Climate Change is Real’: Many U.S. Companies Lament Paris Accord Exit,” New York Times). What this signals to me is this: there is a "sustainability advantage"--and its simply good business. Why, if it were not good business, would Apple, WalMart, and Google all commit publicly to 100% renewable, clean energy goals? And third there is the moral inspiration. Could it be that most every human being feels better, has the opportunity to thrive, when their life is filled with more purpose, meaning, and value and when they are contributing to something greater than themselves? And finally, there is the combination effect. When moral imagination meets successful business innovation you get something that's "in the zone." Its a sweet spot. When i did an interview recently with a young person at the Amsterdam Tesla store he was amazing. He was articulate. He swept me off my feet with his responsiveness. He was totally authentic. He loved his work. And when I asked him what was his job-- he did not hesitate: "my task" he said" is "to electrify the renewable energy age." His eyes sparkled and he made me smile. He was winning my heart and mind.     
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We Will Prevent Catastrophic Climate Change!!

We Will Prevent Catastrophic Climate Change!! | Business as an Agent of World Benefit | Scoop.it
My hypothesis is that if we begin say something like, “We will prevent Catastrophic Climate Change,” two important things will happen. First, over time, the deniers will become less intense and dogmatic in their opposition to renewable and energy efficiency. Solar and wind power have high approval numbers, but most people have no idea how much the price of these technologies have fallen. This message can help them to learn that.
David Cooperrider & Audrey Selian 's insight:
Our organizational lives and our ability to unite around things like climate change, flourish or flounder one conversation at a time. How might we speak about climate change in a way that leads to individual and collective action--the kind of inspired and innovation-focused action that designs solutions, unites reverence for life with the strengths of markets, and overcomes the kind of deficit despair that causes learned helplessness, denial, and closed mindsets. 

That's what this article and its provocative title is about.Its an assertion really: "we will prevent catastrophic climate change?  

While environmental degradation is so massive and some of it potentially irreversible, I too  am in absolute awe of our understanding of it and the efforts being made to prevent it, reverse it, and, most importantly, turn the page beyond “less harm” to an ethic of positive regeneration. 

Lets’ take the exponential curve of the urge for clean, renewable energy and of the falling prices.   In 2014 people across the world marveled how the record low price for a solar farm fell below 6 cents per kWh. In November 2017, the record low fell to 1.77 cents per kWh. This project is not yet built,but is on its way. I almost feel like a ticker tape parade is in order for solar dropping below two cents per kWh. It was only a few short years ago that we saw mainstream projections that this feat would not occur until 2050. We are closing in on it: we are reaching the point where all of this is become overwhelmingly the best economic decision to make everywhere. The cost of renewable energy a has fallen to the point where leaving fossil fuels behind simply makes economic sense.

 “We will prevent catastrophic climate change"--think about his as you also view the video embedded in this article. 

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Lindsey Godwin--PhD Alum from the Weatherhead School of Management's OB PhD-- Receives the Robert P. Stiller Endowed Chair at Champlain College

Celebrating Faculty and Staff Accomplishments and Awards
David Cooperrider & Audrey Selian 's insight:
While Lindsey Godwin was working on her PhD dissertation research on  "moral imagination"  at Case Western Reserve University she was also helping the Weatherhead School of Management create the Fowler Center for Business as an Agent of World Benefit. Today we at the Fowler Center want to celebrate Lindsey Godwin!  She has just been awarded the Robert P. Stiller Endowed Professorship at Champlain College! We love it when our graduates not only succeed, but move forward advancing the theory-practice, and the vision of a world where business can excel, all people can thrive, and nature can flourish. Three cheers... on your great accomplishment!
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Can an Economy Survive Without Corporations? Technology and Robust Organizational Alternatives | Academy of Management Perspectives

We are living through a radical shift in how business is organized in the United States and around the world. In many sectors, the corporation—the dominant economic form of the 20th century—is under siege.
David Cooperrider & Audrey Selian 's insight:
Why are we seeing so many new kinds of businesses--the B-corp, the small local social business with high purpose beyond profit, conscious capitalism types of business, and platforms for the collaborative economy--why are we seeing such a big shift. Could it be we are seeing these new forms because "small is beautiful" and less expensive to run?   Shareholder-owned corporations were dominant for much of the 20th century in the United States, yet their numbers are substantially declining in the 21st. This article--its a really good one-- argues that we are observing a regime shift in the transaction costs of organizing that disfavors traditional corporations. Accompanying this shift is the emergence of low-cost, small-scale production technologies that will allow locally based universal fabrication facilities. In combination, these changes are compatible with new forms of non-corporate enterprise. While corporations are basic units of production in many theories about the economy, they should be regarded as only one hypothesis about how production is and can be organized. Traditional alternatives to the corporation include producer and consumer cooperatives (e.g., Land o’ Lakes, REI) and mutuals (e.g., State Farm, Vanguard). More recent possibilities include commons-based peer production (such as Linux and Wikipedia) and “platforms” that connect buyers and sellers (such as Uber and Airbnb). The raw materials are available for more democratic and locally oriented enterprise. Management scholarship has an opportunity to document and encourage this movement. See this thoughtful article written by Jerry Davis.
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Corporations Already Purchased Record Clean Energy Volumes in 2018, and It's Not an Anomaly

Corporations Already Purchased Record Clean Energy Volumes in 2018, and It's Not an Anomaly | Business as an Agent of World Benefit | Scoop.it
But activity would not approach current levels if there were no opportunity for long-term savings. PV module costs are down 84% globally since 2010, while wind turbine costs are down 32% over the same period,
David Cooperrider & Audrey Selian 's insight:
A new report from Bloomberg shows that corporations have already purchased 7.2GW of clean energy globally in 2018 through July, shattering the previous record of 5.4GW for the whole of 2017. Companies have now signed long-term contracts to purchase solar and wind in 28 markets, and the number of industries involved in clean energy purchasing continues to grow. The United States and Nordics have made up just under 80% of corporate procurement activity in 2018. In the U.S., companies have grown more comfortable with the virtual PPA model, serving as the offtaker on several projects, but smaller companies are also increasingly pooling their electricity demand together to access the economies of scale achieved through larger solar and wind projects, known as aggregation. In the Nordics – a market with a prevalence of corporations with high electricity demand and sustainability objectives – companies are attracted to strong wind resources and the Nordpool power market, which allows for electricity to be bought, delivered and sold between Sweden and Norway. Technology companies are the biggest buyers of clean energy, purchasing 1.8GW so far in 2018. Facebook has been the biggest corporate buyer this year, working with regulated utilities in the U.S. and signing a wind PPA in Norway to bring its total clean energy purchases to 1.1GW in 2018.

Bloomberg forecasts that the current 140 signatories of the RE100 (a pledge to offset 100% of electricity demand with renewables) will need to purchase an additional 197TWh of clean energy in 2030 to reach their targets. Were this shortfall to be met with long-term contracts for new solar and wind projects, it would lead to an additional 100GW of build – for context, this is slightly larger than California’s entire electricity grid today. 
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Business as Agent for World Benefit: Stop Teaching and Start Engaging Says Professor Rimanoczy

Business as Agent for World Benefit: Stop Teaching and Start Engaging Says Professor Rimanoczy | Business as an Agent of World Benefit | Scoop.it
David Cooperrider & Audrey Selian 's insight:
Isabel Rimanoczy wrote a wonderful book for management school professors for teaching the idea of "business as an agent of world benefit." Her advice: "Stop Teaching" 

See her book at https://www.amazon.com/Stop-Teaching-Principles-Responsible-Management-ebook/dp/B01FRK749C/ref=sr_1_3?ie=UTF8&qid=1533314617&sr=8-3&keywords=Isabel+Rimanoczy

What she suggests in "Stop Teaching" is active engagement that turns students into the teachers, and she helped us create the Aim2Flourish platform that brings students face to face with the greatest innovators of our time--business Ceo's and entrepreneurs  building a better world through business innovation for shared, sustainable value creation. Do you want to stop teaching and start engaging your students--where they then become the teachers? Here is how:
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Andrew Carnegie—A Fool for Peace--And We Need More Possibilists, not Realists

Andrew Carnegie—A Fool for Peace--And We Need More Possibilists, not Realists | Business as an Agent of World Benefit | Scoop.it

The steel magnate left the world of business to chase his utopian vision of a world without war. His palaces of peace, certainly at The Hague, are living monuments to his dream. So, too, the Carnegie Endowment for Peace. Have these institutions brought peace on earth? Of course not. But have they kept alive a dream; have they contributed to the promotion of peace? For sure.

David Cooperrider & Audrey Selian 's insight:
How did a tough business person like Andrew Carnegie become a pacifist? Author and historian David Nasaw, who specializes in early 20th-century American social and cultural history, is a professor of history at the Graduate Center of the City University of New York. His book on Andrew Carnegie (2006) was nominated for the Pulitzer Prize. What's of interest to this column is how business leaders have and are increasingly creating conditions for peace.  Carnegie saw war as backward, barbaric, outmoded--and on its way to becoming obsolete. There had to be a better way to settle disputes between nations—which, for Carnegie, was arbitration. Carnegie pledged himself to hasten war’s extinction. His belief was that every institution can be replaced--and the institution of war was one of those things that could go the way of the dinosaur. Carnegie refused to give up. He was a utopian, a visionary. According to the historian, Carnegie was very much a “fool for peace.” His legacy is the notion that civilized people should not consider war inevitable but, rather, an "aberration to be abolished." He was a “possibilist,” not a realist. We need more such leadership, leaders willing to dream of a better world and to do what they can to bridge the gap between the present and that better future they envision. Andrew Carnegie’s dreams of a world without war are as relevant today, perhaps more so, than they were a century ago. Has the Carnegie dream and Carnegie Endowment for Peace  brought peace on earth? Of course not--but the progress we've seen since world war II must be better understood, and celebrated more widely. Neil Halloran has created an astonishing visualization of progress--everyone should see it and over 4 million have--especially the way it ends. Click here: https://vimeo.com/128373915

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Think Differently: The Shifting Landscape of Value for Emerging Brands and Successful ICOs

Think Differently: The Shifting Landscape of Value for Emerging Brands and Successful ICOs | Business as an Agent of World Benefit | Scoop.it
But what role do values and operationalizing the creation of shared value play for the emerging entrepreneur, for whom it can be a matter of business life-or-death if funds aren’t quickly raised and partners don’t come alongside to support their urgent growth? Is there a role for social impact as an entrepreneur or ICO leader?
David Cooperrider & Audrey Selian 's insight:
The social impact perspective is helping young startups attract investments, customer intimacy, and innovation. Kendra Bracken-Ferguson, Chief Digital Officer at CAA – GBG, and Founder of Braintrust, points out: “Every single brand has a responsibility to be part of a conversation that affects this country (and our world) because brands control the money and the advertising. They control the narratives that people see. I think it is the responsibility for brands to figure out the values based expectations and hopes of all stakeholders. 
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General Mills Utilizes the UN 17 Global Goals as ‘Common Language’ for Global Sustainability Initiatives

General Mills Utilizes the UN 17 Global Goals as ‘Common Language’ for Global Sustainability Initiatives | Business as an Agent of World Benefit | Scoop.it
“We really see the SDGs as providing an important global framework to create alignment and communicate on sustainability imperatives,” said Serena Pal, General Mills’ manager of reporting, rating and rankings. “We feel like each company’s approach can be a little different, and it really depends on where you are in your sustainability journey.”
David Cooperrider & Audrey Selian 's insight:
Increasingly, industry leading stars wishing to "do good, do well" are aligning their positive business impact goals with those of the world via the 17 global goals. General Mills has a market cap of over $26 billion dollars and is showing how business is emerging as an agent of world benefit. Managers are best when they have goals. That's when they get creative. Their core question becomes a design question: "How might we....address global issues in a way that drives business innovation and inspiration?   Of the 17 global goals established by the U.N., General Mills has focused in on five: SDG 2, Zero Hunger; SDG 3, Good Health and Well-Being; SDG 6, Clean Water and Sanitation; SDG 13, Climate Action; and SDG 15, Life on Land. Speaking during last week’s 3BL webinar titled “General Mills’ Sustainability Journey and SDGs: Connecting the Dots,”Pal explained that these five goals aligned well with existing sustainability initiatives that the corporation had started years before. Since 2016, General Mills has furthered these initiatives by setting ambitious environmental goals, such as sustainably sourcing its top-10 ingredients by 2020, reducing GHG emissions up to 72 percent by 2050, and developing a water stewardship program with local partners in eight “priority watersheds,” according to the company’s 2018 global responsibility report.
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How Marketers Can Connect Profit and Purpose

How Marketers Can Connect Profit and Purpose | Business as an Agent of World Benefit | Scoop.it
Purpose is not just philanthropy; it is a source of competitive advantage. Porter and Kramer emphasized the external market opportunity of creating social impact. One of the key findings of our conversations was how purpose created advantage internally by aligning and energizing the organization.
David Cooperrider & Audrey Selian 's insight:
It takes time for a big idea to make its way into business practice. Ten years ago Chris Laszlo wrote the book "Sustainable Value" the idea that value is created in the eyes of both stakeholders (all kinds of key societal stakeholders) and shareholders--and that when value creation is high on both the stakeholder and shareholder dimensions that's where we will find the strongest companies heading.  Six years ago, Harvard’s Michael Porter and FSG’s Mark Kramer then made the bold statement that "shared value" — the idea that the purpose of a company is to achieve both shareholder profit and social purpose — would “reinvent capitalism.” They encouraged companies to go beyond CSR (corporate social responsibility) and integrate social impact into companies’ competitive strategy. And years earlier Peter Drucker emphasized the business innovation imperative of doing good and doing well when he said to me in an interview I did with him that "every social and global issue of our day is a business opportunity in disguise." The key here is that through imagination and high purpose there are ways for business to go beyond the great tradeoff illusion--doing good is the largest pathway imaginable for doing well. 
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Sweden set to reach renewables target 12 years ahead of schedule

Sweden set to reach renewables target 12 years ahead of schedule | Business as an Agent of World Benefit | Scoop.it
Sweden is on track to meet its 2030 renewable energy target late this year, 12 years ahead of schedule, a new report indicates.
David Cooperrider & Audrey Selian 's insight:
From families being separated on the US border to the sadness of school shootings, the past  months have seen their share of bad news. But from action on plastic waste to the growth of the idea of "business as an agent of world benefit" there have been many positive developments too. See the world from a different angle, says this issue of positive news. For example, did you know that Sweden's passion for clean energy has it on track to reach its renewables target 12 years ahead of schedule? Swedish utility companies and power generators have already installed so many wind turbines that the Nordic nation is on course to reach its 2030 renewable energy target by December! Between the good economics of renewables technologies (prices per Kw are plummeting)  + the entrepreneurial skills of good business + a nation with a purpose-driven strategy with vision you have a formula that can be a model everywhere. Yes the debates are heavy, but there are signs of consensus emerging not just on the "ends" but also on the "means." See these emerging areas of alignment: 


And where the means and ends of change are increasingly aligned, big change can happen fast.   
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Pat Heffernan's curator insight, July 7, 12:50 PM

One more reason to add Sweden to my next trip > and to yearn for a practical, coordinated effort in Vermont and US.

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As the CEO of a Company, I Set the Green Standard 

As the CEO of a Company, I Set the Green Standard  | Business as an Agent of World Benefit | Scoop.it
Leaders need to set the example for their companies when introducing sustainability initiatives. Take these steps to make your business eco-friendly.
David Cooperrider & Audrey Selian 's insight:
I love it when CEO's discover the power of "mirror flourishing." Mirror flourishing happens when companies powerfully introduce sustainable value creation into the DNA of their culture. When companies turn their attention to engaging all of their employees in waste to wealth programs, renewable energy transformations, and focus attention on building a flourishing earth "out there" guess what happens "in here"? The company comes alive. 

People, predictably and time and time again, become more motivated and totally engaged. They feel more meaning at work. They become more innovative. We've researched it and have helped companies harness this sustainability advantage by using the Appreciative Inquiry Design Summit method to create zero waste facilities, create blue ocean markets, design distinctive green products, commit to large moonshot goals for building a better world, and embed the power of Purpose into the DNA of the culture. Here, in this link, is the example of  the  CEO of a company that creates laundry detergents and cleaning supplies. Its hardly the kind of product line that would intrinsically inspire a high purpose culture, such as a Tesla whose mission is to electrify the renewable energy age. Yet here, the CEO Kelly Vlahakis-Hanks speaks in this article to the mirror flourishing concept we have written about elsewhere. 


Here is how the CEO Kelly describes the virtuous cycle where mirror flourishing catches hold:

"At this point, we’ve achieved platinum-level zero waste certification at all our facilities. However, that accolade wasn’t something we bought; it required total buy-in and daily effort from our entire team — starting with me. I took great care to follow the steps I wished to see in others: I drive a low-emissions car to work every day, and at home, we separate our recyclables and try to avoid the extra “stuff” that families tend to accumulate. We’ve even installed solar panels on our roof. To help my team achieve similar goals, I’ve implemented a financial incentive program to subsidize employees’ investments in buying greener cars or adding solar panels to their homes. At work, the leadership team and I encourage employee participation by creating a recycling-friendly environment. By making bins easy to find, we took away any pain points that might get in the way of diverting waste for recycling or reusing. Although it took time for everyone to catch the green “bug,” employees began to see how thoughtful, eco-friendly steps could improve their working atmosphere. Some workers became so accustomed to living greener lives that they took their newfound sustainability experiences home. Thus, the progress our company made not only boosted workplace engagement, but it also began positively affecting the staff’s communities and neighborhoods."

So what's the one minute management lesson? I think its this: building a company that's focused on building a flourishing "out there"--a better world--has harnessed the most direct route to building a flourishing "in here." 


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What Happens to Impact Stories When Corporations Align with the World's Global Goals?

What Happens to Impact Stories When Corporations Align with the World's Global Goals? | Business as an Agent of World Benefit | Scoop.it
Corporations can build strong alignment between their work to make an impact and the SDGs by going back to the beginning: keeping outcomes front and center and deciding what kind of story you want to tell.
David Cooperrider & Audrey Selian 's insight:
Over the past few years, it has been exciting to see corporations take up the United Nations’ rallying cry to achieve a better world and leave no one behind by 2030. Since the Sustainable Development Goals (SDGs) debuted in 2015, we have seen all types of companies championing this global initiative, investing in programs and partners to effect change across 17 goal categories, including ending hunger, eradicating poverty, improving education, erasing gender inequality, and more. See https://weatherhead.case.edu/centers/fowler/aim2flourish/ ;

 Of course, shares this article, companies have been driving social good efforts for many years, long before the SDGs arrived on the scene. Employee volunteers, in-kind donations, and corporate foundations have all contributed to making a difference in communities and for causes across the board. So, maybe it sometimes feels like you’re doing good work on one side, and the SDGs have come through with goals to achieve on another. But, the beauty is that, if you’re working to make your world better, no matter what community or cause you support, you’re already helping to achieve the SDGs. It’s all about creating alignment between your company’s social good initiatives and the SDGs framework. This article shares 5 ways to align your business for good work with the global goals. 
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Larry Fink calls on CEOs to realize their companies′ social purpose as agents of societal benefit 

Larry Fink calls on CEOs to realize their companies′ social purpose as agents of societal benefit  | Business as an Agent of World Benefit | Scoop.it
In a big push for corporate social responsibility, billionaire BlackRock CEO calls on S&P 500 companies to acknowledge their societal impact and evolve to fulfill it, or else. Lindsey Rae Gjording reports from New York.
David Cooperrider & Audrey Selian 's insight:
Laurence D. Fink is Founder, Chairman and Chief Executive Officer of BlackRock, Inc. He states: "In the $1.7 trillion in active funds we manage, BlackRock can choose to sell the securities of a company if we are doubtful about it..." He continues:

"Society is demanding that companies, both public and private, serve a social purpose. To prosper over time, every company must not only deliver financial performance, but also show how it makes a positive contribution to society. Companies must benefit all of their stakeholders, including shareholders, employees, customers, and the communities in which they operate. Without a sense of purpose, no company, either public or private, can achieve its full potential. It will ultimately lose the license to operate from key stakeholders." 
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2017 EL 50 Industry Honorees

2017 EL 50 Industry Honorees | Business as an Agent of World Benefit | Scoop.it

Beau Daane, Weatherhead School of Management grad and
Director, Sustainable Development
Fairmount Santrol is named one of the top Environmental Leaders for 2018

David Cooperrider & Audrey Selian 's insight:
Congratulations to Beau Daane, one of our MBA grads now leading the way as Director of Sustainability at Fairmount Santrol. We just found out that Beau has once again made our Weatherhead School of Management proud--he has been named one of the top 75 environmental leaders in corporate sustainability. Beau has also had great mentors at the "Fairmount family"--Jennifer Deckard, CEO and former CEO Chuck Fowler--both were also Weatherhead EMBA grads.  From all of us at the Fowler Center for Business as an Agent of World Benefit we are sending you and your "family" big cheers! 
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Millennial Survey 2018 | Deloitte | Social impact, Innovation

Millennial Survey 2018 | Deloitte | Social impact, Innovation | Business as an Agent of World Benefit | Scoop.it
Following a troubling year, where geopolitical and social concerns gave rise to a new wave of business activism, millennials and Gen Z are sounding the alarm, according to Deloitte’s seventh annual Millennial Survey. Millennials’ opinions about business’ motivations and ethics, which had trended up the past two years, retreated dramatically this year, as did their sense of loyalty.
David Cooperrider & Audrey Selian 's insight:
Deloitte’s 2018 Millennial Survey is eye opening—at least for me as a business school professor. Each new generation brings its own set of attitudes, beliefs and behaviors. Millennials’ confidence in business, loyalty to employers are rapidly deteriorating. The key finding based on a survey of 10,000 millennials across 36 countries is this: 

 Respondents yearn for leaders whose decisions might benefit the world—and their careers 

 This year’s survey shows a clear, negative shift in millennials’ feelings about business’ motivations and ethics. Today, the majority of millennials do not believe that businesses behave ethically and do not believe that business leaders are committed to helping improve society. In terms of change—kind of a sea change in one year-- only a minority of millennials believe businesses behave ethically (48 percent vs 65 percent in 2017) and that business leaders are committed to helping improve society (47 percent vs 62 percent in 2017). 

 There continues to be a stark mismatch between what millennials believe responsible businesses should achieve and what they perceive businesses’ actual priorities to be—but where matches exist, those companies are more successful, have more stimulating work environments and do a better job of developing talent. 

 Their concerns suggest this is an ideal time for business leaders to prove themselves as agents of positive change. 

The findings are based on the views of more than 10,000 millennials questioned across 36 countries and more than 1,800 Gen Z respondents questioned in six countries. The survey was conducted 24 November 2017 through 15 January 2018. Here are three other notable findings from the massive survery: 

 1. Forty-three percent of millennials envision leaving their jobs within two years; only 28 percent seek to stay beyond five years. The 15-point gap is up from seven points last year. Employed Gen Z respondents express even less loyalty, with 61 percent saying they would leave within two years if given the choice. 

 2. Millennials and Gen Z recognize the current and future importance of Industry 4.0, yet many feel unprepared for the changes it will bring. Fewer than four in 10 millennials (36 percent) and three in 10 Gen Z currently in work (29 percent) believe they have the skills and knowledge they’ll need to thrive. 

 3. While technical skills are always necessary, respondents are especially interested in building interpersonal skills, confidence and ethical behavior—all of which they consider essential for a business to be successful. They would like business to take a lead role in readying people for Industry 4.0.
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