Business and Neuroscience
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5-a-Week: Neuroscience and creativity

5-a-Week: Neuroscience and creativity | Business and Neuroscience | Scoop.it

A recent 3-part report by the CIPD entitled ‘Fresh thinking in learning and development’ explores how our advancing knowledge of neuroscience can provide greater insights into learning. The 3-part report was written with key experts in the field and is well worth a read by anyone involved in change or leadership, not just L&D (although you do need to be a member of the CIPD to access them).

In the third report, Prof. Eugene Sadler-Smith (University of Surrey) writes about insight and intuition.  He explains how innovation is actually the ‘back-end’ of a multi-phase process: Insight (the ‘ah-ha’ moment), Ideation (conceiving and generating new ideas), Innovation (new ways to respond to survive and thrive).

Thinking about generating ideas, or ‘ideation’, led me to put together a short checklist to running ideas or creativity sessions, based on this report and my own experience.  The list is by no means all-inclusive, but I think acts as a good starting point.

Here are my five key pointers to an effective creativity, problem-solving or brain-storming session:

1. Environment

John Adair suggests that our working environment contributes to 50% of our motivation.  Choose your venue thoughtfully if you want to maximise on creative processes and ideation.

Ensure that:


Via Charles Tiayon
William baldwin's insight:

Are you applying these insights in you Learning & development Strategies?

Make Learning Effective by understanding the insights of Neuroscience.

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Charles Tiayon's curator insight, April 28, 2014 11:49 PM

A recent 3-part report by the CIPD entitled ‘Fresh thinking in learning and development’ explores how our advancing knowledge of neuroscience can provide greater insights into learning. The 3-part report was written with key experts in the field and is well worth a read by anyone involved in change or leadership, not just L&D (although you do need to be a member of the CIPD to access them).

In the third report, Prof. Eugene Sadler-Smith (University of Surrey) writes about insight and intuition.  He explains how innovation is actually the ‘back-end’ of a multi-phase process: Insight (the ‘ah-ha’ moment), Ideation (conceiving and generating new ideas), Innovation (new ways to respond to survive and thrive).

Thinking about generating ideas, or ‘ideation’, led me to put together a short checklist to running ideas or creativity sessions, based on this report and my own experience.  The list is by no means all-inclusive, but I think acts as a good starting point.

Here are my five key pointers to an effective creativity, problem-solving or brain-storming session:

1. Environment

John Adair suggests that our working environment contributes to 50% of our motivation.  Choose your venue thoughtfully if you want to maximise on creative processes and ideation.

Ensure that:

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