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Rescooped by Lesley Sheldon from MarketingHits
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How Business Owners Use Google Analytics To Gain An Edge & Make Smarter Decisions

How Business Owners Use Google Analytics To Gain An Edge & Make Smarter Decisions | Business and Media | Scoop.it

As more and more marketing efforts migrate into the digital space, business owners and marketing executives have grown to expect quality data and reporting for every campaign. This expectation How Business Owners Use Google Analytics To Gain An Edge & Make Smarter Decisions image Google analyticshas become increasingly important as the ability to track and measure your marketing now provides owners with more insight into one of the most important metrics: ROI


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Patrick Dsouza's curator insight, December 29, 2013 1:15 AM

Excellent article on #googleanalytics, one I'm going to have to go back to all the time.

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Content Marketing Tools To Use In 2014 #infographic

Content Marketing Tools To Use In 2014 #infographic | Business and Media | Scoop.it
Content marketing helps brands acquire customers by creating and publishing a range of content that is relevant and valuable.

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Brian Yanish - MarketingHits.com's curator insight, December 29, 2013 9:49 AM

For me the #1 content curation tool is Scoop.it

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Which Social Media Platform is Best for Businesses?

Which Social Media Platform is Best for Businesses? | Business and Media | Scoop.it
As you start to look ahead to your social media plans for 2014,  have you wondered if it’s time to add another network to your roster?
Of course everyone has a favorite social media platform.

Via Brian Yanish - MarketingHits.com
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Charles Rein's curator insight, December 31, 2013 11:21 AM

Each has value, and like all advertising and connective media, you have to tailor your marketing tools to the audience

Michelle Gilstrap's curator insight, December 31, 2013 11:23 AM

Quick article to give you a good overview.

Robin Arora's curator insight, January 1, 2014 3:05 AM

Social Media ......LinkedIn the best of all..... What say ?

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What to Expect in Social Media in 2014 & Our Bold Predictions

What to Expect in Social Media in 2014 & Our Bold Predictions | Business and Media | Scoop.it
Make sure you check out last week's episode where Kelly & Paul review the year that was 2013 in social media.  This week, let's look into the future. 2014 - Looking ahead Social Media will beco...

Via Dr. Susan Bainbridge
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Rescooped by Lesley Sheldon from Raising Cain
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A Second-Grader’s Solution to Combat Recess Loneliness

A Second-Grader’s Solution to Combat Recess Loneliness | Business and Media | Scoop.it

One child recognized an ongoing issue among some of his classmates during school recess and decided to take action. Christian Bucks, a second-grader at Roundtown Elementary School in York, Pa. noticed that some students were lonely while school was in recess so he came up with the innovate idea to install a “buddy bench” where students could come together to seek camaraderie.


Via Cathie Bird
Lesley Sheldon's insight:

Cannot wait to install one at our school.

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27 Presentation Tips For Students And Teachers

27 Presentation Tips For Students And Teachers | Business and Media | Scoop.it
In an effort to help you become the next Steve Jobs of presenting, here are more than two dozen different presentation tips.

Via Baiba Svenca
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Alfredo Corell's curator insight, September 22, 2013 2:37 PM

A simple and useful tips-guide (infographic) for your students to present.

BookChook's curator insight, October 9, 2013 11:44 PM

Great tips for kids and adults. 

Jazmin Reyes's curator insight, February 13, 2014 2:45 AM

Everyone is afraid of getting up on stage and giving a speech or what ever they need to do in front of an audience. These kind of tips are helpful in every way possible especially when someone is nervous. Knowing that we need to just breathe is an important thing. These skills can allow us to get better in our presentations.

Rescooped by Lesley Sheldon from Digital-News on Scoop.it today
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Social Media Branding Guide for Beginners

Social Media Branding Guide for Beginners | Business and Media | Scoop.it
Social Barrel - The latest Social Media News and Marketing Tips
Social media and branding seem to be a match made in heaven, but misrepresentations of social media branding happen every so often.

Via Thomas Faltin
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Rescooped by Lesley Sheldon from Public Relations & Social Marketing Insight
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Three Emerging Behaviors That Are Reshaping Branding | Wired Design | Wired.com

Three Emerging Behaviors That Are Reshaping Branding | Wired Design | Wired.com | Business and Media | Scoop.it

It’s not an earth-shattering insight that consumers are getting smarter and more skeptical of being sold to. But Wolff Olins and Flamingo’s report does offer some reasonable strategies for adjusting to today’s realities. If you’re still spending all your energy on thinking of ways to pitch and package, you’re in trouble. If you’re thinking of your brand as a static thing, set in stone, you’re behind the times.

 

The challenge for companies today is coming up with a fair exchange for consumers–one that could involve simple, honest utility, like Ikea, or a more altruistic mission, like Tom’s Shoes, or a broader engagement with the marketplace, like Faber and its academy. No matter what it looks like, if consumers think you’re being honest about the offer, they’ll come to you....


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Jeff Domansky's curator insight, September 17, 2013 1:21 PM

How can companies thrive in the era of the fair exchange? Here are the three key consumer behaviors Wolff Olins thinks brands can't ignore.

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6 Cities and States Reinventing Themselves Through Branding

6 Cities and States Reinventing Themselves Through Branding | Business and Media | Scoop.it

"Is it possible to distill the character of a city into a single, striking logo? In some ways it seems crass to (re)brand a place, reducing the complexity of a locale into to what is, essentially, a marketing campaign. Done well, however, the efforts can unite locals and lure leisure travelers, who bring with them a major financial boon (check out the World Bank’s map of international tourist dollars from the past four years—there’s a lot of cash involved). But have we reached peak branding?"


Via Julien Dos Reis Pedro
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Teaching With Infographics | A Student Project Model

Teaching With Infographics | A Student Project Model | Business and Media | Scoop.it
In our final post of Infographics Week, a history teacher tells how she used the Gulf oil spill to have students create infographics about the worst disasters in American history.

Via Beth Dichter
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David Baker's curator insight, September 29, 2013 6:40 PM

This was a great project for our teachers last year.  We are posting their info graphics outside out Office of Professional Development.  

Gayle Kakac's curator insight, September 30, 2013 8:10 PM

Been loving infographics and looking for a good way to incorporate these.  Hoping for an app that would make them easily.  We'll see what this has to say...

harish magan's comment, October 1, 2013 2:55 AM
I know that use of Infographics in any student project can improve their results.
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Visual Content: Which Brands Are Showing Marketers How It's Done? - Business 2 Community

Visual Content: Which Brands Are Showing Marketers How It's Done? - Business 2 Community | Business and Media | Scoop.it
Business 2 Community
Visual Content: Which Brands Are Showing Marketers How It's Done?
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Complete List of Google’s 200 Ranking Factors for Search Engine

Complete List of Google’s 200 Ranking Factors for Search Engine | Business and Media | Scoop.it
Google 200 Search Engine Ranking Factors Complete list for SEO, SMO, PPC, SEM Experts to be followed up to make website reach to top position in Google.

Via Brian Yanish - MarketingHits.com
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Customer Experience Is More Important Than Advertising (Infographic)

Customer Experience Is More Important Than Advertising (Infographic) | Business and Media | Scoop.it
Only 4% of customers trust advertising the most for service information, so can your good customer experience to help seal the deal with customers?
Recently businesses surpassed $200 Billion dollars a year in advertising spending.

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Patrick Dsouza's curator insight, December 29, 2013 1:12 AM

Smart marketers figured this out a long time ago.The reality of advertising is that it only makes sense after customer experience issues have been sorted. Interestingly, the customer experience budget, call it CRM budget if you like, is usually set only after its advertising counterpart has been. 

Mike Donahue's curator insight, January 9, 2014 2:52 PM

Really makes you think about where you're spending your budgets.

Rescooped by Lesley Sheldon from Latest Social Media News
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6 Ways To Promote Your New Pinterest Page

6 Ways To Promote Your New Pinterest Page | Business and Media | Scoop.it
You’ve listened to all of the buzz about how great Pinterest can be for your small business, and took it upon yourself to set up your very own Pinterest Page. You may have even gone as far as to po...

Via Gerrit Bes
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Adam M Bonson's curator insight, December 17, 2013 8:59 AM

Pinterest is continuing to grow in popularity, it will therefore carry more favour with Google.  Now is a good time for small businesses to include Pinterest into your social media mix. 

Rescooped by Lesley Sheldon from Public Relations & Social Marketing Insight
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García Media | How the young read their news: get ready to be surprised

García Media | How the young read their news: get ready to be surprised | Business and Media | Scoop.it

TAKEAWAY: Guess what? Those millennials don’t read news much more differently than their parents and grandparents—-except they almost exclusively read it on a mobile device.


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Jeff Domansky's curator insight, December 18, 2013 10:05 AM

More of a confirmation than a surprise.

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Tiny library box built on a post stirs community spirit, trust

Tiny library box built on a post stirs community spirit, trust | Business and Media | Scoop.it
The Little Free Library, as the concept is called, is popping up all over Middle Tennessee, with multiple locations within Nashville's urban core.

Via Tennessee Library Association
Lesley Sheldon's insight:

Great addition to our schoolyard.

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Rescooped by Lesley Sheldon from Learning & Technology News
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Teach Kids To Be Their Own Internet Filters

Teach Kids To Be Their Own Internet Filters | Business and Media | Scoop.it

One good way to put students through a meaningful, rigorous experience of analyzing source validity is with an annotated bibliography. Students have to not only summarize the source’s importance, but also evaluate its validity.


Via Nik Peachey
Lesley Sheldon's insight:

Such an important skill to teach our children. 

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Robin Trance's comment, October 7, 2013 6:39 AM
Thanks for Scooping it Nik...it was nice to go through this information
robyns tut's curator insight, October 8, 2013 12:43 AM

This will make an interesting article for rhodes studdents seeing as referencing is such a big issue at rhodes. Is it fair to children for them to have to start indepth referencing so young?

-Tanah

Kibet Koskei's curator insight, October 15, 2013 6:47 AM
sign up at our Online Educational Company at our web , follow this link www.firstandfastcapital.com be our student/Partner/Investor Today.
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Words Waiting to be Added to the Oxford English ... - Daily Infographic

Words Waiting to be Added to the Oxford English ... - Daily Infographic | Business and Media | Scoop.it
Words, Words, Words! A picture says a thousand words, but this picture only says 44 or so.
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Branding by Association – Part II | Personal Branding Blog - Dan ...

Branding by Association – Part II | Personal Branding Blog - Dan ... | Business and Media | Scoop.it
The Personal Branding Blog offers branding and career advice from Dan Schawbel and his team of experts.
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Become a Social Media Rock Star in 4 Easy Steps [Infographic] - Forbes

Become a Social Media Rock Star in 4 Easy Steps [Infographic] - Forbes | Business and Media | Scoop.it
Become a Social Media Rock Star in 4 Easy Steps [Infographic]
Forbes
My friend Vala Afshar is one of the smartest at social media that I know. I sat down with him recently to find out his secrets.
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Rescooped by Lesley Sheldon from Public Relations & Social Marketing Insight
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Is Social Media Going to be the Death of Branding?

Is Social Media Going to be the Death of Branding? | Business and Media | Scoop.it

... So yes. Maybe social media is killing traditional brand building.It just means that brands have to adapt. To paraphrase Seth Godin, brands no longer own market share; they rent it.

 

Every single interaction becomes a branding opportunity. And if they decide not to engage, they’re out of business.

 

The fact is, social media lead conversion rates are 13 percent higher than the average lead conversion rate. This amazing statistic just goes to show you that social media absolutely has a positive business impact.Brands are learning that what worked a decade ago no longer does, that their carefully controlled images can crumble in an instant. They must offer value in their online communications. They must build relationships and provide personalized and relevant content....


Via Jeff Domansky
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John Zinga's curator insight, October 6, 2013 5:27 PM

You also are a brand and should follow some of these basic ideas to promote yourself among your peers and social network.

Elba "Vicky" Pagán's curator insight, October 10, 2013 4:37 PM

The need to adapt!

Millie Watson's curator insight, October 7, 2014 8:43 PM

The article states that social media is will be the death of branding. This may be the case, and if so, brands will have to adapt to a new environment. Social medias nature is to start conversations and network them. Brands don't have the resources to reach as many people as social media does. Brands can obviously have a presence on social media and use this as a platform to communicate the brand values and message. 

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5 key social media takeaways (INFOGRAPHIC)

5 key social media takeaways (INFOGRAPHIC) | Business and Media | Scoop.it

Vehr Communications recently released their 2013 Social Media Usage Survey; learn more about the 5 key social media takeaways in this infographic.

 


Via Lauren Moss
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Seo VN's comment, September 30, 2013 12:34 AM
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Business and Marketing's curator insight, September 30, 2013 2:45 AM

For better results visit : http://www.agri

2DiFore Marketing Solutions's curator insight, September 30, 2013 9:49 AM

Social media is here to stay, so why do so many folks still shy away from using it???