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Current news, tips and trends for business and marketing
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26 Experts Share Content Marketing Tips

Curation, content marketing, storytelling, brand journalism and citizen journalism. What’s a poor PR 2.0 pro to do? Is this our new job description?
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15 Web Content Tips you Need to Know!

15 Web Content Tips you Need to Know! | Business and Marketing | Scoop.it
A strong web content marketing campaign that creates, publishes and promotes useful content for prospects and customers is essential to you!  Outlined in this article are essential tips for you to use to create great content that is really worth looking for!
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Guide to Finding Link Building Targets on Social Media Sites

Guide to Finding Link Building Targets on Social Media Sites | Business and Marketing | Scoop.it
There’s been a lot of debate in the SEO community lately regarding social media versus traditional linkbuilding methods.  While some SEOs argue that social media links are the wave of the SEO future, traditionalists staunchly maintain traditional, authoritative links from quality sources are still the best way to go.
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Will Facebook's IPO Change Social Media?

Will Facebook's IPO Change Social Media? | Business and Marketing | Scoop.it
In fact, history is littered with companies that were the category leader and got displaced, even when they had full and total dominance. So although Facebook is very big and has dominance, its future is not guaranteed.
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What are 4 Key Goals in Content Marketing?

What are 4 Key Goals in Content Marketing? | Business and Marketing | Scoop.it

The ultimate goal of content marketing is to be so engaging that your customers will eventually buy, but before you get that far you need to achieve one of these 4 foundational objectives to attract interest, increase page views and maintain reader loyalty.

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The 5 Key Tools for Effective Facebook Marketing

HubSpot and Webtrends have partnered to provide you with an overview on the 5 key tools for effective Facebook marketing: Website integration, Pages, Ads, Apps, and Analytics. Learn how to drive both branding and defensible ROI from your Facebook efforts.

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18 Key Observations about the State of Blogging in 2011

18 Key Observations about the State of Blogging in 2011 | Business and Marketing | Scoop.it
Blogging is a profession and a passion that has been transformational for me.

 

It has allowed me to learn and to communicate with a global audience that has been enlightening, inspiring and empowering.

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7 Crucial Tactics for Writing a Wildly Successful Guest Post

Done right, these guest blogging strategies will get you more email subscribers, coveted Google ranking positions, and a big head-start on your blogging career ...
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7 Crucial Tactics for Writing a Wildly Successful Guest Post

Done right, these guest blogging strategies will get you more email subscribers, coveted Google ranking positions, and a big head-start on your blogging career ...
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How the Third Wave of Media Is Transforming Marketing Content

How the Third Wave of Media Is Transforming Marketing Content | Business and Marketing | Scoop.it
The third wave of media is here. Here's what you have to do to transform your marketing content along with it.
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3 Ways to Take Your Social Media Marketing Offline

3 Ways to Take Your Social Media Marketing Offline | Business and Marketing | Scoop.it
Brands, too, can establish deeper connections with fans/followers by bridging the physical and digital divide. And, as a general rule of thumb, the stronger the relationship, the better the customer/client. Simply put, elevating your relationships beyond 140 characters is smart business.  
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B2B Content marketing assets — 6 Ways to unlock their true value

B2B Content marketing assets — 6 Ways to unlock their true value | Business and Marketing | Scoop.it

Content assets have value, but you need to find ways to harness it. With that in mind, I’ve identified 6 ways to help you unlock the latent value in your content…

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Top 10 Social Media Blogs: The 2012 Winners!

Top 10 Social Media Blogs: The 2012 Winners! | Business and Marketing | Scoop.it
Are you looking for some good blogs to read? Look no further!  Our panel of social media experts carefully reviewed the nominees and finalists, analyzing the quality of their content, the frequency of posts and reader involvement (among other things).

 

With that in mind, here are ten blogs that need to be at the top of your reading list.
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Top 5 Reasons B2B Marketers' Content Fails

Top 5 Reasons B2B Marketers' Content Fails | Business and Marketing | Scoop.it
Sometimes truly great content flops.
Here are 5 reasons why and some great tips on what B2B marketers can do to avoid them.
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How Twitter is Used Around the World

How Twitter is Used Around the World | Business and Marketing | Scoop.it
Twitter's policies change worldwide as the world changes because of Twitter.
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Content Marketing in 6 Steps

Content Marketing in 6 Steps | Business and Marketing | Scoop.it
Most marketers have realised by now that they have to swap from the classic communication approach of sending & advertising to an approach based on content. But for most people the exact meaning of that is rather intangible.  In this article we will present to you the 6 crucial steps to take in order to end up with a good content strategy.
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3-Step Guide to Content Marketing Conversions | Kyle Lacy

3-Step Guide to Content Marketing Conversions | Kyle Lacy | Business and Marketing | Scoop.it
As 2012 kicks into high gear, I can’t help but notice the focus on content marketing has intensified.  If your company is just getting started with content marketing there are three things you must know:
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The 14 Keys to Successful and Influential Global Blogging

The 14 Keys to Successful and Influential Global Blogging | Business and Marketing | Scoop.it
The death of blogging has been predicted for many years. Blogging isn't dying it is just evolving. The success of platforms such as Tumblr over the last 2 years with 90 million visitors a month shows that blogging is indeed booming!
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45 Resources on Google Search Plus Your World (SPYW)

The following resources will help you understand how Google+ is now integrated into search and other products, and how you can start adjusting your online marketing strategy for Search Plus Your World.
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6 Mistakes to Avoid When Emailing Your Subscribers

6 Mistakes to Avoid When Emailing Your Subscribers | Business and Marketing | Scoop.it
In the early days of a blog's inception, attempting to get people to subscribe to receive emails from you can be a bit like pulling teeth.  But after a few months and a couple of thousand readers, you have a nice list of people who have volunteered to receive emails from you. The question is now what?
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5 Ways Writers Can Break Out of the Tired Old Social Media Box

5 Ways Writers Can Break Out of the Tired Old Social Media Box | Business and Marketing | Scoop.it
Aubre Andrus approached overused social networks as if she’d never heard of them. You could say she wrote her own chapter on social media marketing. Here's how.
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12 Most Uproariously Funny Tweets

12 Most Uproariously Funny Tweets | Business and Marketing | Scoop.it
Thankfully there are still a few who remember to not take themselves or this channel too seriously and help us release some of our daily tension with a good belly-laugh. To them I say “Thank You” by highlighting the 12 Most Uproariously Funny Tweets I’ve seen recently.
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7 Business Goals of Content Marketing: Inbound Marketing Isn't Enough

7 Business Goals of Content Marketing: Inbound Marketing Isn't Enough | Business and Marketing | Scoop.it
Although inbound marketing tactics are important to your overall content marketing plan, if you only focus on that, you will fail.
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12 Business Blogging Shortcuts for Time-Crunched Marketers

12 Business Blogging Shortcuts for Time-Crunched Marketers | Business and Marketing | Scoop.it
If you struggle to find the time to business blog, use this cheat sheet of tactics that will help you create quality blog content, quickly.
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