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Current news, tips and trends for business and marketing
Curated by Gregg Breward
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Resources and Tips for Using Pinterest to Market Your Business

Resources and Tips for Using Pinterest to Market Your Business | Business and Marketing | Scoop.it
These 30 resources and tips will help businesses get started with Pinterest and use it for marketing and branding.
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How to Fail At Social Media By Not Really Trying

How to Fail At Social Media By Not Really Trying | Business and Marketing | Scoop.it
While social media continues to be at the top of marketers’ list, it doesn’t always yield the results they expect. Some of these outcomes cause problems marketers never saw coming.  As a result, they don’t know what to do and take longer to respond than social media participants expect.
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How to Create Smarter Content Using Semantic Keyword Research

Semantic-themed keyword research might sound kind of scary, but here's a short guide to help you create content that attracts links, builds page authority, and ultimately rises in the search rankings.
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Here's What's Hot – 13 Super Startups to Watch - Website Magazine

Here's What's Hot – 13 Super Startups to Watch - Website Magazine | Business and Marketing | Scoop.it
The Web world moves at a furious pace, and digital workers can miss the next big thing in the blink of an eye.
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The Second Content Revolution – How Social Media Is Changing Again

The Second Content Revolution – How Social Media Is Changing Again | Business and Marketing | Scoop.it

Social media has itself created a revolution worldwide, where brands and consumers can connect directly around content and conversation. The second wave of the content revolution is content creation. 

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77 Ways to Share Social Media Love

Regardless of your relationship status, you can share the social media love with your family, friends, colleagues and social media contacts.

 

To show your social media love, 365 days a year, here are seventy-seven suggestions.

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3 Ways to Use Pinterest For Marketing Research

3 Ways to Use Pinterest For Marketing Research | Business and Marketing | Scoop.it
Use these three tips to see what users are sharing on Pinterest from your web site, how to capture it and use it to guide your marketing.
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How to use social media internally to build your brand and business -Inforgraphic

How to use social media internally to build your brand and business -Inforgraphic | Business and Marketing | Scoop.it

Too often brands fail to ensure internal alignment around a purpose, core values or mission, which means customers often hear one thing from a brand but experience another from its employees. Gagen MacDonald and APCO Worldwide do a great job of a teasing out where to start and what to focus on internally to avoid this pitfall.

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The Social Media Lifecycle [Infographic]

The Social Media Lifecycle [Infographic] | Business and Marketing | Scoop.it
  If you really want to get results from social media, it begins with creating a process. The process is based on setting a goal, and then aligning the resources and activities that you think will help you accomplish that goal. It’s very important to have a specific business goal in mind – not just increasing your number of Twitter followers or Facebook fans – and determine how to achieve that goal by integrating social media.
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5 Ways to Increase Your Facebook Fan Engagement

Want to increase your Facebook fan engagement?

Keep reading for some simple techniques to get your fans more involved.

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Essential social media advice for B2B companies

Essential social media advice for B2B companies | Business and Marketing | Scoop.it
Sometimes it seems business-to-consumer companies get all the attention. Not this time. Here’s one for the business-to-business communicators.

 

Here are four things the B2B world can learn from B2C social media best practices:

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22 Social Media Marketing Management Software & Services Reviewed

22 Social Media Marketing Management Software & Services Reviewed | Business and Marketing | Scoop.it
With every online marketing channel and discipline, there must be tools to make the task of marketing more efficient and effective.
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The Only 4 Reasons Agencies Should Care About Their Own Content Marketing

The Only 4 Reasons Agencies Should Care About Their Own Content Marketing | Business and Marketing | Scoop.it
Mimicry isn't a strategy. There are only 4 reasons ad agencies and PR firms should engage in content marketing for themselves.
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5 Ways to Get Your Entire Company On Board With Social Media

5 Ways to Get Your Entire Company On Board With Social Media | Business and Marketing | Scoop.it
Is everyone supporting social media at your company?  Are you struggling to get the support you need?

 

And although there are many reasons why social media campaigns fail, far and away one of the biggest reasons for failure is the lack of top-to-bottom “buy-in” from all employees in a company.

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5 Truths the Boss Needs to Know About Social Media Marketing

5 Truths the Boss Needs to Know About Social Media Marketing | Business and Marketing | Scoop.it
For those of us who eat and breathe social media for a living, it is a no-brainer.


What about the skeptical company head who just doesn’t quite get social media? Can he or she be swayed to adopting a social media campaign for their business, a program that could lead to both increased brand exposure and better return on investment (ROI)?

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10 Steps To Promote Brand “You” With Social Media

10 Steps To Promote Brand “You” With Social Media | Business and Marketing | Scoop.it
We live in one of the most exciting times in the world’s history where you can build a personal brand globally and faster than anyone has ever imagined.
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The Future of Content Marketing – 6 Differences Between Good and Great [Part 2]

The Future of Content Marketing – 6 Differences Between Good and Great [Part 2] | Business and Marketing | Scoop.it
Here are six trends we are seeing that separate good versus great content marketing programs and brands.
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The History of Content Marketing - How Brands Have Become Storytellers

The History of Content Marketing - How Brands Have Become Storytellers | Business and Marketing | Scoop.it

We are all publishers today, but that did not used to be the case. Here's an overview of the history of content marketing and how it got here.

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30 Resources, Tips and Tricks for Marketing Your Business on Pinterest

30 Resources, Tips and Tricks for Marketing Your Business on Pinterest | Business and Marketing | Scoop.it
Pinterest was launched in March 2010 and this social media network has has grown more than 4,000 percent in the last 6 months. In fact in just the last 3 weeks, Pinterest has increased from 10 million users a month to 17 million!  It is now the 60th most visited site in the USA!
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Landing Pages 3.0: How Content & Context Plays A More Meaningful Role

Landing Pages 3.0: How Content & Context Plays A More Meaningful Role | Business and Marketing | Scoop.it
Landing pages have evolved a lot over the past five years. Back in 2007, landing pages were almost cliché — what I would call Landing Pages 1.0.
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Changing Social Business Landscape in 2012: Is Your Business Ready?

Changing Social Business Landscape in 2012: Is Your Business Ready? | Business and Marketing | Scoop.it
Social media is rapidly evolving in 2012. Are businesses falling behind? A look at some 2012 trends and predictions.
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Improve Customer Engagement With Better Content Marketing - @mike_stelzner by @azeckman

Improve Customer Engagement With Better Content Marketing - @mike_stelzner  by @azeckman | Business and Marketing | Scoop.it
In 2009 Michael Stelzner (@mike_stelzner) decided to run an experiment.  He wanted to see if he could repeat his previous success in a new industry. ...

 

I really appreciated Michael’s insight into today’s customers and the need for change in an industry that is constantly evolving. Below I’ve provided some highlights from what I learned from Michael Stelzner at the 2012 Online Marketing Summit.

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Why QR Codes Won't Last

QR codes seemed to present a world of opportunity and potential. But after using them for a length of time, I shifted my perspective.  My initial honeymoon with QR codes was very short-lived. The initial rush that I had received from trying to frame the code on my device had lost its luster. I started to view QR codes as a barrier to additional information. And in many instances, the rewards (whatever I received as a result of scanning the code) did not measure up to the effort of the transaction itself.
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The 6 Lifelong Laws of Content Marketing for Agencies

The 6 Lifelong Laws of Content Marketing for Agencies | Business and Marketing | Scoop.it
Is content marketing for agencies worth it? Maybe, but only if they follow these 6 Lifelong Laws of smart content marketing, by Jay Baer.
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