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Scooped by
Gregg Breward
onto Business and Marketing |
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There is a well-known Chinese proverb that says that the wise adapt themselves to circumstances, as water molds itself to the pitcher. Perhaps at no other time in recent history has adaptability been more important than it is now. Adaptability – the ability to change (or be changed) to fit new circumstances – is a crucial skill for leaders, and an important competency in emotional intelligence.
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Are you ready to market your SaaS product to enterprises? Do you know what makes or breaks a million dollar deal? There's a huge segment of SaaS companies that target only SMBs, and an increasingly well-funded bunch that go after the enterprise market from the outset. Some, like Dropbox, Asana, and HubSpot, have gradually scaled their products to meet the needs of enterprise customers. By looking at their enterprise-specific landing pages, we can isolate the key factors these companies have chosen to persuade enterprises, and find out what works. After all, billion dollar companies aren't making shots in the dark when it comes to their marketing decisions. I also examine Box's landing page, a company that pivoted to serve the enterprise market early on. Attracting enterprises has been a recent consideration for Process Street, which is partially why I decided to look into the methods successful SaaS companies use to attract more enterprise customers. The buying process for SMBs and
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Buildings could soon be able to convert the sun's energy into electricity without the need for solar panels.
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Creating a well-designed site, product, or project usually isn’t cheap. You know you want to make something that looks good–but how do you do it if you’re working with a limited budget? While there’s…
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Blogging sucks. Okay that’s a bit extreme. In fact, there’s a lot that I enjoy about blogging—mainly connecting with yo
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International Business Machines Corp. is ramping up its digital-skills training program to accommodate as many as 25 million Africans in the next five years, looking toward building a future workforce on the continent.
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One third of marketers believe personalization will be the most important trend in the future. Here’s how to truly personalize your marketing messages to cut through the clutter.
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In this year’s Foresight Africa, the Brookings Africa Growth Initiative scholars and outside experts explore six overarching themes that provide opportunities for Africa to overcome its obstacles t…
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15 Ways to Turn a Very Text-Heavy, Bullet-Ridden Slide into Amazing! [Presentation Hackathon Part 3]
Beware if you are still creating slides full of bullet points! Very soon, you will find audiences leave the hall in disgust or hold a placard in protest “No Bullet Points, Please.”
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HubSpot's marketing plan generator helps you outline your annual marketing strategy and identify top initiatives so you can hit your year-end goals.
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Get more organic search traffic by using these search traffic statistics from 106 of the most popular blogs and find your easy keywords.
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Ask the Futurists: 10 Bold Predictions for 2030 Which up-and-coming IoT companies will make the biggest splash next year? BY ATLANTIC RE:THINK Tags: Future Tech Tens of billions of devices, sensors, vehicles and people wil
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strategic thinking exercises and strategic planning questions encourage and allow people to talk about what they know including their factual |
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This powerful step-by-step process helps you identify and solve problems robustly and creatively. Via Steven Bonacorsi 
Dennis Swender's curator insight,
April 19, 2017 11:22 AM
In addition to helping address business problems, this process provides a synthesis for more comprehensive and accurate educational research.
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Keeping promises: Google Africa digital skills training happened for 1 million Africans. Google also laying 1000s of miles of fiber optic cable in Africa.
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Elon Musk: "We'll look back on the gasoline car the same way we look back on coal—something that belongs in a museum."
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In an ever-changing digital world, businesses and individuals need to focus on growth over accomplishments to find success in the market. Lear
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“2017 will be the year the continent bounces back,” says African entrepreneur Mohammed Dewji.
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Executives lose 10-15% of their time through not automating simple tasks. Task automation is quick and simple. These 9 tools will help you implement automation.
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Being an entrepreneur, it is imperative that you must be equipped with an in-depth knowledge of the major variables, in the both internal and externa
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Killing it at SEO requires that you use a lot of different tools. There’s SEO software, apps, analytics, and s
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There are now plenty of marketing tools with downright amazing capabilities that are perfect for SMBs. |
