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12 women entrepreneurs who changed the way we do business

12 women entrepreneurs who changed the way we do business | Business and Management, Women and Entrepreneur | Scoop.it
12 women entrepreneurs of the last century
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An Insight into networking from everywomanClub Member Melanie Eusebe

An Insight into networking from everywomanClub Member Melanie Eusebe | Business and Management, Women and Entrepreneur | Scoop.it
Networking is a key skill to have in business, learn how to develop these skills from some of the most senior women in business.
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Why Helping Others is Good Business

Why Helping Others is Good Business | Business and Management, Women and Entrepreneur | Scoop.it
You're more likely to succeed as an entrepreneur if you're motivated by helping solve other people's problems, not your own. When you decided to become an entrepreneur, what reasons motivated that decision?
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Comment optimiser son site e-commerce pour le référencement ?

Comment optimiser son site e-commerce pour le référencement ? | Business and Management, Women and Entrepreneur | Scoop.it
Dans plus de 90 % des cas, un site e-commerce est créé avant d’avoir pensé à son référencement. Le chef de projet pense généralement que cela fonctionne ainsi : création du design > développement du site > référencement...

Via Made In Ecommerce
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Women Entrepreneurs - The Secrets of Success blog: 6 Strategies to Attract More Clients

Women Entrepreneurs - The Secrets of Success blog: 6 Strategies to Attract More Clients | Business and Management, Women and Entrepreneur | Scoop.it
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CEO of Happy Family, Shazi Visram on the Danone acquisition: I Was Approached By My Dream Acquirer

CEO of Happy Family, Shazi Visram on the Danone acquisition: I Was Approached By My Dream Acquirer | Business and Management, Women and Entrepreneur | Scoop.it
The CEO of Happy Family talks about the recent acquisition by Danone, the company's future, and what it means for her role.
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How a US company is selling fashion accessories manufactured in Ghana

How a US company is selling fashion accessories manufactured in Ghana | Business and Management, Women and Entrepreneur | Scoop.it
Insight into business in Africa
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Senegalese-born entrepreneur Mariéme Jamme shares her thoughts on Africa’s development

Senegalese-born entrepreneur Mariéme Jamme shares her thoughts on Africa’s development | Business and Management, Women and Entrepreneur | Scoop.it
Insight into business in Africa
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Stéphanie Cardot: Entrepreneurship Teaches You to Push your Limits - Always! | The Next Women - Business Magazine

Stéphanie Cardot: Entrepreneurship Teaches You to Push your Limits - Always! | The Next Women - Business Magazine | Business and Management, Women and Entrepreneur | Scoop.it
Stéphanie Cardot is the Founder and CEO of TO DO TODAY, a company which designs and implements work-life balance and well-being programs for the workplace.
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Wellbeing Tips for Busy Entrepreneurs | The Next Women - Business Magazine

Wellbeing Tips for Busy Entrepreneurs | The Next Women - Business Magazine | Business and Management, Women and Entrepreneur | Scoop.it
A look at some simple wellbeing tips for busy entrepreneurs
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10 Ways To Inspire Your Team

10 Ways To Inspire Your Team | Business and Management, Women and Entrepreneur | Scoop.it
More and more people feel stuck at work and are looking for validation. Not only do they want to be heard, but more importantly they want to know that their contributions are being noticed and not taken for granted.

Via Sónia Laima
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Sónia Laima's curator insight, May 6, 2013 6:19 PM

Inspiring employees to optimally perform requires a leader who can see beyond the obvious in people. 

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Kenyan TV entrepreneur, Dorothy Ghettuba, explains how she got to where she is today

Kenyan TV entrepreneur, Dorothy Ghettuba, explains how she got to where she is today | Business and Management, Women and Entrepreneur | Scoop.it
Insight into business in Africa
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We Meet Ingrid Vanderveldt, Dell’s Entrepreneur in Residence | The Next Women - Business Magazine

We Meet Ingrid Vanderveldt, Dell’s Entrepreneur in Residence | The Next Women - Business Magazine | Business and Management, Women and Entrepreneur | Scoop.it
Ingrid Vanderveldt is an entrepreneur and investor whose work is focused on providing tools, technology and resources to empower entrepreneurs around the globe.
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Women Entrepreneurs - The Secrets of Success blog: Build Momentum by Leaning Into It

Women Entrepreneurs - The Secrets of Success blog: Build Momentum by Leaning Into It | Business and Management, Women and Entrepreneur | Scoop.it
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Toutes les dimensions pour personnaliser Facebook, Twitter, Pinterest…

Toutes les dimensions pour personnaliser Facebook, Twitter, Pinterest… | Business and Management, Women and Entrepreneur | Scoop.it
Les réseaux sociaux nous offrent des possibilités de personnalisation de notre profil, plus ou moins limitées selon les cas.
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Optimisations SEO ecommerce : la rédaction web comme solution

Optimisations SEO ecommerce : la rédaction web comme solution | Business and Management, Women and Entrepreneur | Scoop.it
Le Blog du Commerce Digital

Via Made In Ecommerce
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8 Inspirational Women in Business | Woman Tribune

8 Inspirational Women in Business | Woman Tribune | Business and Management, Women and Entrepreneur | Scoop.it

Starting with Barbie and ending with Oprah, here are eight amazing women blazing paths in business and in life.


Via Mala Sarat Chandra
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Optimize Your Content Marketing Strategy with 8 Keyword Tracking Tips

Optimize Your Content Marketing Strategy with 8 Keyword Tracking Tips | Business and Management, Women and Entrepreneur | Scoop.it

Excerpted from article on Content Marketing Institute:
" If the success of your content marketing strategy is in any way dependent on your search engine optimization (SEO) and search engine rankings, there are plenty of tools and tactics available that might merit your time and effort to explore.

Here are eight ways I check keyword rankings as a part of an overall SEO-focused content marketing strategy:

1. WebCEO
With WebCEO, I can quickly see rankings for the main search engines and look at the data from different angles, including history over months and how many keywords are ranking for the same page.

2. SEOmoz Pro
It’s easy to add keywords to a campaign and get a sense of rankings over time. SEOmoz offers automated reports, which can be very helpful when analyzing whether your content marketing strategy is moving in the right direction, from an SEO perspective.

3. SheerSEO
With it, I can look at the historical performance of that keyword, to see if it is likely to remain valuable, or if its current popularity is an anomaly.

4. SEMrush
SEMrush does provide an incredible amount of information (including competitive research) based on the more than 90 million keywords that it monitors in its database.
 
5. Browser extensions
If you are looking for some desktop apps that can give you a quick snapshot of your search performance, try checking your rankings using tools like the "SEO SERP Workbench" (Chrome extension) or "Rank Checker" from "SEO Book".

6. iPhone/Mobile
If you disable the office’s WiFi network, you can also see results that aren’t tied to the business’ IP address.

7. Friends
On some occasions, I’ll ask a friend or colleague to conduct a quick keyword search, so I can compare my results with theirs.

8. Search engine spot checks
As a work-around, when I check rankings on Google, I make sure I’m not logged into my Google account, and I disable my browsing history.


Bonus recommendations and advice:
- If you’re going to monitor your keyword rankings, I recommend that you keep your analyses to a minimum (once a month). Whether you look at ranking data daily, weekly or monthly, track conversion metrics as well.
- Even a No. 1 ranking on Google or Bing will be absolutely meaningless if no one in your target audience is searching for that term.
- Search volume and traffic can drop off during different times of the year.
- every content strategy must factor in the value of your current content, the content you are looking to develop in the future, and the potential both offer for increasing inbound links, leads, and engagement..."


Read full original article here:
http://contentmarketinginstitute.com/2013/05/optimize-content-marketing-strategy-keyword-tracking-tips/

 


Via Giuseppe Mauriello
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Denis Marsili's curator insight, May 26, 2013 11:43 AM

Are you using KEYwords, they are KEY, think "customer". What would they type to get to your content and satisfy their needs for info / product! 

Elsie Whitelock's curator insight, June 28, 2013 8:33 AM

Great article with all the SEO changes is harder to keep up; I am testing the Chrome Extension - SEO SERP Workbench and it seems very useful. Also looking at #8 as am now aware to 'unplug' from the personalizaton bits before testing.

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6 Simple Elements That You Can Optimize for More Home Page Sign Ups | KISSmetrics

6 Simple Elements That You Can Optimize for More Home Page Sign Ups | KISSmetrics | Business and Management, Women and Entrepreneur | Scoop.it

Excerpted from article on KISSmetrics:
"Sure, generating more traffic for your website is always a good thing. But what if you could increase conversions on your site with just a few small tweaks? It could cost a lot less and take less time.
Below are six things we did that increased our sign-up rate by more than 75%.

1. Short Simple Headline:
Try making the headline shorter and more obvious. It’s always tempting to think people understand your website better than they really do.
You have only a few seconds to capture a visitor’s interest. Make a quick, bold statement so they will decide to hang around your site longer.

2. Images:
Yes, an image can say a lot about your website or product without having to use many words.
We put a bright, cheerful image of our software on the home page. It says a few things right away.

3. Social Proof:
There are a few types of social proof that work really well:
- Testimonials: Try not to use boring text from people no one knows. Try to use a picture of the person and link to their company.
- Tweets about your company: An easy way to show some more legitimate testimonials is to use tweets about your company/product.
- Case Studies: We offer a few short case studies with summaries about how people used TeamGantt for specific projects and the benefits they got from it.
- Press Coverage: Were you in The New York Times? Show it on your website! Present a nice quote from the article and the newspaper’s logo.
- Logos of Customers: Do you have some big name customers that will allow you to put their logos up on your website? This can establish some instant credibility with others.

4. Video:
There are a few different types of videos that may help improve the communication of your message. Maybe a video that walks visitors through your product and how it can be used. Or maybe an animated video that explains the problem your product solves. Consider hiring a company to create an explainer video.

5. Longer Home Page:
This definitely is worth trying. There really isn’t any way to know if a longer home page is better or worse than your existing one without running an A/B test.

6. Call to Action:
Don’t forget this one! You need to tell your visitors what to do. Should they download an eBook, sign up for a mailing list, start a free trial, or buy your product right now? Give them a friendly nudge to help guide them to the next step..."

Each element is analyzed with more information and examples. Read full original article here:
http://blog.kissmetrics.com/optimize-homepage-sign-ups/

 


Via Giuseppe Mauriello
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Taking on Africa, a Cameroonian businesswoman’s journey

Taking on Africa, a Cameroonian businesswoman’s journey | Business and Management, Women and Entrepreneur | Scoop.it
Insight into business in Africa
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Building a venture from scratch not for the faint-hearted, says gourmet tea entrepreneur

Building a venture from scratch not for the faint-hearted, says gourmet tea entrepreneur | Business and Management, Women and Entrepreneur | Scoop.it
Insight into business in Africa
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Women Entrepreneurs - The Secrets of Success blog: Stay Focused on Your Core Genius

Women Entrepreneurs - The Secrets of Success blog: Stay Focused on Your Core Genius | Business and Management, Women and Entrepreneur | Scoop.it
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The 5 Worst Mistakes I See Women Entrepreneurs Make | She Owns It

The 5 Worst Mistakes I See Women Entrepreneurs Make | She Owns It | Business and Management, Women and Entrepreneur | Scoop.it
The choices you make… I usually find that people in an unhappy position are usually there because of a decision they made, not someone else. Sometimes it is hard for people to recognize their errors and take responsibility.
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