Digital Self Service & CX Excellence
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Facing Digital Disruption Across Industries, With Accenture Digital's Group Chief

Facing Digital Disruption Across Industries, With Accenture Digital's Group Chief | Digital Self Service & CX Excellence | Scoop.it
Digital disruption is inevitable, especially as new technology emerges at a rapid pace. But instead of being disrupted, companies need to become disrupters. According to Michael Sutcliff, CEO of Accenture Digital, the future of customer experience is all digital and focuses on personalization. [...]
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Celadon improves productivity and creativity through Agile marketing approach | B2B Marketing Celadon improves productivity and creativity through Agile marketing approach

Celadon improves productivity and creativity through Agile marketing approach | B2B Marketing Celadon improves productivity and creativity through Agile marketing approach | Digital Self Service & CX Excellence | Scoop.it
In a bid to manage work requests more effectively, trucking company Celadon came across Agile marketing. Danielle Howe finds out how this new approach enabled the team to complete work 20–25% faster and reduce status meetings by 50%Founded in 1985, Celadon is one of the largest transportation and logistics companies in North America, employing over 4000 associates worldwide. Just under a year ago, its marketing team was having to cope with the dual challenges of team cutbacks and an increasing workload.Acting as an internal agency and inhouse marketing team, the marketing and creative services team of nine was supporting incoming requests from over 50 stakeholders. Work requests would come in via email, voicemail, sticky notes left on desks, and conversations in the corridors. The team was developing full campaigns based on requests and then having to start again from scratch because a stakeholder didn’t like an idea. With things evolving so quickly and the company's culture of change, they had to be more resilient and able to manoeuvre better without sacrificing productivity.Could Agile be the answer?The team relied on Wunderlist to keep track of all work requests, however there was no central place to communicate to stakeholders about the work and therefore no visibility on what was being done. Ben Green, senior marketing and creative services manager at Celadon, came across Agile marketing as a result of switching to Workfront’s work management software. He realised Agile could not only facilitate transparency across the marketing team, but also help them keep up with the increasing workload and keep stakeholders in the loop. He explains its immediate appeal: “We need the ability as a smaller team to be able to prevent rework and cut down the amount of project status update meetings, and these are all things that Agile seemed like it could do.”Since implementing Agile, the team now prioritises projects in short bursts of work, called Sprints, and has a weekly stand-up meeting to discuss all Sprint work. It started by implementing a KanBan board and dividing all work into small chunks so that an entire digital and print campaign didn’t need to be completed at once. The team also uses Workfront’s Agile View, a feature that allows teams to plan work using a traditional top-down waterfall approach with an option to view and manage those projects and tasks in an Agile way.
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Embracing Agile Marketing: Q&A With Nick McCleery at DMA

Embracing Agile Marketing: Q&A With Nick McCleery at DMA | Digital Self Service & CX Excellence | Scoop.it
by Marcus Varner - Workfront's very own Nick McCleery chats with the editorial director at DMN about the advantages of Agile marketing
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Gartner: Marketing Budgets On The Rise As CMO Mandate Grows

Gartner: Marketing Budgets On The Rise As CMO Mandate Grows | Digital Self Service & CX Excellence | Scoop.it
More resources are needed as marketing takes on additional responsibility for driving business growth, said Gartner research VP Jake Sorofman.
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How a rock-solid culture can help you be agile

How a rock-solid culture can help you be agile | Digital Self Service & CX Excellence | Scoop.it
If ‘agile marketing’ is all about flexibility, experimentation and adjusting strategy to match the data, how can an unchanging brand culture possibly help? We examine this question and explain why bedrock principles are still important.
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Oh Poo Emoji! New Workfront Survey Unveils UK Office Workers Don’t Have Enough Time to Perform Primary Job Duties

Oh Poo Emoji!  New Workfront Survey Unveils UK Office Workers Don’t Have Enough Time to Perform Primary Job Duties | Digital Self Service & CX Excellence | Scoop.it
A survey released today by Workfront found that workers spend majority of the work day on things other than what they were hired to do; stating that only 38% of their day was spent on primary job role
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How to cope with boring workplace meetings (and actually get some value out of them)

How to cope with boring workplace meetings (and actually get some value out of them) | Digital Self Service & CX Excellence | Scoop.it
The worst thing about boring meetings is that you can’
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16 hours of meetings per week? Make sure they're valuable, make an agenda and have the right systems to give you the answers ahead of time #Workfront
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Workfront Improves Mobile Application for iOS and Android Devices

Workfront announced that with their new mobile app for iOS and Android devices, workers can manage the full lifecycle of work, regardless their location.
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Workfront Recognized as a Leader in Project and Portfolio Management

Workfront Recognized as a Leader in Project and Portfolio Management | Digital Self Service & CX Excellence | Scoop.it
Workfront has been positioned by Gartner, Inc. in the Leaders Quadrant of the Gartner Inc., 2016 Magic Quadrant for Cloud-Based IT Project and Portfolio Management Services, Worldwide
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Workfront Boosts Project Management Capabilities Leapfrog

Workfront helped improve company-wide project management for Leapfrog, a digital performance marketing agency, by improving operations and visibility into their work
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Who wouldn't want to cut project related email by 50%? Be like Leapfrog!
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Design: The Not-So-Secret Strategic Weapon

Design: The Not-So-Secret Strategic Weapon | Digital Self Service & CX Excellence | Scoop.it
Ben Wild's insight:
Design centric thinking; for employee engagement and customer experience #collaboration #MarketingOps
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Bernie Clifton death metal band album mix-up - BBC News

Bernie Clifton death metal band album mix-up - BBC News | Digital Self Service & CX Excellence | Scoop.it
A list of tracks by a death metal band is accidentally printed on the back of a new album by comedian Bernie Clifton.
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How To Soar Higher With Marketing Ops

How To Soar Higher With Marketing Ops | Digital Self Service & CX Excellence | Scoop.it
Increased choices, channels, and competitive proliferation have changed the way companies and customers engage with each other.  As a result, many organizations are designing new approaches in order to be able to pilot themselves successfully in this modern environment. PwC’s Global CEO Survey found 72% of organizations have, or are planning to have, significant chang
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A Manifesto to End Boring Meetings

A Manifesto to End Boring Meetings | Digital Self Service & CX Excellence | Scoop.it
The problem may be overcrowding—keeping meetings smaller often leads to faster decisions and more engaged employees.
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The beginners guide to managing marketing operations requests

The beginners guide to managing marketing operations requests | Digital Self Service & CX Excellence | Scoop.it
The Workfront Executive Brief details the steps marketing operations can take to better manage requests. Learn where the work generally comes from, how to standardise the request process, get aligned with corporate goals and assign the work to the right resources.
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Workfront Survey Unveils Why UK Marketers Are Not Able to Spend Majority of Their Day Focused on Work

Workfront Survey Unveils Why UK Marketers Are Not Able to Spend Majority of Their Day Focused on Work | Digital Self Service & CX Excellence | Scoop.it
A Workfront survey found that UK marketers are spending large portions of the work day on things other than what they were hired to do; stating only 36% of their day was spent on primary job duties.
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Brexit set to be a rollercoaster for marketing budgets and jobs

Brexit set to be a rollercoaster for marketing budgets and jobs | Digital Self Service & CX Excellence | Scoop.it
Employment prospects and marketing budgets were both up in the third quarter, but there are fears these numbers will soon shift in the other direction.
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#Brexit: the challenge for marketing http://sco.lt/... Get control with #AgileMarketing http://bit.ly/2el1IHV #MarketingOps
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Workflows Improve with Agile Marketing - eMarketer

Workflows Improve with Agile Marketing - eMarketer | Digital Self Service & CX Excellence | Scoop.it
Marketers are striving for more tech- and data-driven operations
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Embrace CHAOS – The Center for Honoring Ancient Office Solutions

Embrace CHAOS – The Center for Honoring Ancient Office Solutions | Digital Self Service & CX Excellence | Scoop.it
The Center for Honoring Ancient Office Solutions
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Agile is Dead

That's right, Agile is dead. The concepts of Agile are very much alive, but the terminology used in traditional agile (scrum, minimum viable product, etc.) don't typically resonate with creative teams and can even scare them away from adopting agil
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Creative Works 4 May winners featuring Wieden+Kennedy Portland, Minima Advertising People, Supermoon and WCRS

Creative Works 4 May winners featuring Wieden+Kennedy Portland, Minima Advertising People, Supermoon and WCRS | Digital Self Service & CX Excellence | Scoop.it
The winners of the latest Creative Works have been revealed in the 6 April issue of The Drum.Check out the top creative work picke
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What is agile marketing and should you be sprinting to it?

What is agile marketing and should you be sprinting to it? | Digital Self Service & CX Excellence | Scoop.it
Agile marketing, an adaptation of the agile software development methodology, is a real thing. If you have any doubt, check out what your competition is doing. Here are seven things you need to know about agile marketing.
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The uncomfortable truths about marketing: agency siloes, image problems and data obsession

The uncomfortable truths about marketing: agency siloes, image problems and data obsession | Digital Self Service & CX Excellence | Scoop.it
While brands and agencies love to celebrate their successes, there are certain issues such as an over-reliance on data and a siloed approach to work that too many marketers are avoiding talking about according to top marketers from Sainsbury's, Unilever and Travelex.
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