The Dawn of Neuroeconomics | IdeaFeed | Big Think | business analyst | Scoop.it

Researchers from the field of neuroscience are introducing new concepts into the study of economics, turning the once-rational discipline on its head. One of the most recent texts to surprise economists is Paul Glimcher's Foundations of Neuroeconomic Analysis. "Glimcher is skeptical of prevailing economic theory, and is seeking a physical basis for it in the brain. He wants to transform 'soft' utility theory into 'hard' utility theory by discovering the brain mechanisms that underlie it."


Via Sakis Koukouvis