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This Is Why You Fall in Love With Brands

This Is Why You Fall in Love With Brands | Great Business Advice | Scoop.it
Advertising veteran and marketing expert Susan Fournier reflects on her seminal 1998 study on brand relationship theory and asserts that it's not just a metaphor.
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Value Added: In business, it never hurts to get some good advice

Value Added: In business, it never hurts to get some good advice | Great Business Advice | Scoop.it

You have to go over and above to win it if you want it. You have to be a self-starter. Don’t make it a big deal when you win: There’s no need to rub it in people’s faces.

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Vulnerability Is Sexy in Business

Vulnerability Is Sexy in Business | Great Business Advice | Scoop.it
Being yourself, being real is something that connects you with your audience. Remember that people buy you, not your products or service.
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