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How to Write the Most Compelling Creative Brief (with Examples)

How to Write the Most Compelling Creative Brief (with Examples) | Business | Scoop.it
The creative brief is the foundation of every creative project. Learn how to write creative briefs that work in our detailed guide. Includes lots of creative brief examples, and a step-by-step process for writing a brief from scratch.

Via Stefano Principato
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27 Ways To Gain The Attention of Digitally Distracted Students

27 Ways To Gain The Attention of Digitally Distracted Students | Business | Scoop.it

"Students today are more distracted than ever before. Why is this happening? To explain it simply, they are immersed in their digital devices. In the classroom, this becomes an even larger problem. A recent Pew Research Study found, “87% say these technologies are creating an ‘easily distracted generation with short attention spans’ and 64% say today’s digital technologies ‘do more to distract students than to help them academically.’” While it is clear that digital technology is distracting students, the technology is here to stay."


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This Is How To Make A Team Brainstorming Session Effective

This Is How To Make A Team Brainstorming Session Effective | Business | Scoop.it

If you want to hold brainstorms that unearth better, more creative ideas, it all starts with the number of people in the room.

 

That’s my first tip for you: Follow the “pizza rule” for brainstorming. If you’re unfamiliar with the “pizza rule,” it’s the idea that if you have more people in a room than you could feed with a pizza, there are too many people in that room to hold a productive meeting.

 

The same rule goes for a brainstorming session: If you’ve got a dozen people sitting around a table, expect a really long list of truly mediocre ideas.

 

So, what else can you do other than bribe a group of two to six people with pizza to unearth good ideas? So glad you asked.


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ebohemians's comment, March 21, 5:10 AM
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Andrea Ross's curator insight, March 27, 6:21 AM

As a High D/I on the DiSC model I've always loved a good brainstorming session. Nice little article to get you thinking and perhaps change things up a little in the boardroom. Also check out Edward De Bono's 6 Thinking Hats book - fast and effective way to problem solve involving brainstorming that you might also like to read. Have a great week ahead. 

CCM Consultancy's curator insight, April 1, 2:33 AM

Squashing bad ideas could lead people to fear speaking up, missing out on good ideas as a result. But if you’re giving every idea equal due regardless of merit, then you get off-track real fast and end up down a bad idea rabbit hole.

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Rethinking the balance between equality and hierarchy: 2) New insights into the evolution of hierarchy and inequality throughout the ages

Rethinking the balance between equality and hierarchy: 2) New insights into the evolution of hierarchy and inequality throughout the ages | Business | Scoop.it
David Graeber has written a very important article summarizing the last 3 decades of findings on hierarchy from archaeology and anthropology.
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Emotional Intelligence Is Key to Outstanding Leadership

Emotional Intelligence Is Key to Outstanding Leadership | Business | Scoop.it
Learn to understand the emotions that lie beneath your behavior--and be a better leader.

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Jerry Busone's curator insight, March 10, 8:11 AM

Key indicator of performance  ... we've add EQ to our library for leaders ... its been a big success. 

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5 Things About Your Brand Your Sales Team Must Always Sell

5 Things About Your Brand Your Sales Team Must Always Sell | Business | Scoop.it
Your salespeople are front-line brand ambassadors. Make sure they are sending the right message.

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Daniel Watson's curator insight, February 13, 8:36 PM

 

You have a great product or service, and it deserves to be successful in your market, however the strength of your offering alone will not guarantee success. Your sales team play a critical role in converting interest into conversions, but often they are sent into the market, ill-equipped to perform their roles. This good article outlines five things about your brand, that your sales team must sell, over and above the product or service they are offering to the customer.

Rohanbhargav's curator insight, February 14, 7:12 AM
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Companies With The Best Corporate Culture 2017 & Role Of Narratives

Companies With The Best Corporate Culture 2017 & Role Of Narratives | Business | Scoop.it
Best Places to Work 2017

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Nicolas Petitjean's curator insight, January 31, 10:27 AM

Sense-making is such an important role for leaders - working on a connected and coherent narrative across the organisation is such an important part of that!

Ron McIntyre's curator insight, February 4, 8:41 AM

Too many companies are ignoring this great tool for their culture.

Ron McIntyre's curator insight, February 11, 8:44 AM

What are your thoughts?

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Top 10 sites to help students check their facts

Top 10 sites to help students check their facts | Business | Scoop.it
Our job as citizens requires more than just being informed. We must also be vigilant about verifying information before posting it on social media.

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Rob Hatfield, M.Ed.'s curator insight, January 26, 8:27 AM
The Top ten sites for fact checking and for Academic Resources add SearchCredible.com to your 21st Century teaching and learning environments.
Tina Jameson's curator insight, January 28, 7:12 PM
Students may have heard of Fake News - opportunity to tie in with lessons on evaluating sources - the importance of been a critical reader, a detective who is prepared to check and challenge resources, and to establish the Trash and the Treasure of what they read.
Rachel Donovan's curator insight, June 3, 7:38 AM
Sites to help students channel their investigating, analysing, evaluating, etc. 
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The 5 Levels of Trust | Jesse Lyn Stoner

The 5 Levels of Trust | Jesse Lyn Stoner | Business | Scoop.it
What is Trust?
As important as trust is, one of the problems is we are not always talking about the same thing when we talk about trust. Trust is a general, all-encompassing word that means many different things.
Huge misunderstandings can occur when we talk about “trust.” If you say you don’t trust someone, do you mean you don’t believe they are honest or do you mean you don’t believe you can depend on them to get the job done on time? If someone says they don’t trust you, what exactly don’t they trust?
There are different levels and intensity of trust. Honesty is a more basic level and has a stronger intensity than dependability.
Understanding the levels of trust and their intensity can help you build a strong foundation of trust and communicate more clearly when others violate your trust.

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David Hain's curator insight, January 19, 11:53 AM

Excellent article on  the most important factor in all relationships - trust. @JesseLynnStoner well worth following on leadership things that matter!

Agnes Menso's curator insight, January 19, 1:57 PM

Excellent article on  the most important factor in all relationships - trust. @JesseLynnStoner well worth following on leadership things that matter!

Ian Berry's curator insight, January 19, 4:27 PM
Like this model. Ultimate trust is being accountable.
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20 critical startup truths no one will tell you

20 critical startup truths no one will tell you | Business | Scoop.it
Some knowledge is so important, everyone assumes everyone already knows it. But they don't, especially in the tech world where things move so fast that most..
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The one thing everybody forgets about Gartner's hype cycle, even in martech - Chief Marketing Technologist

The one thing everybody forgets about Gartner's hype cycle, even in martech - Chief Marketing Technologist | Business | Scoop.it
At the peak of inflated expectations, you want to avoid overspending on technology and overpromising results. You don’t want to ignore the movement entirely, since there is fire smoldering below the smoke. But you want to evaluate claims carefully, run things with an experimental mindset, and focus on real learning.

In the trough of disillusionment, that’s when you want to pour gas on the fire. Leverage what you learned from your experimental phase to scale up the things you know work, because you’ve proven them in your business.

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CYDigital's curator insight, January 11, 10:43 AM

The one thing everybody forgets about Gartner's hype cycle, even in martech - Chief Marketing Technologist

 

Spot on advice, and really the only way to capitalize on the Hype Cycle.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

Richard Platt's curator insight, January 13, 8:38 AM

At the peak of inflated expectations, you want to avoid overspending on technology and over-promising results. You don’t want to ignore the movement entirely, since there is fire smoldering below the smoke. But you want to evaluate claims carefully, run things with an experimental mindset, and focus on real learning.  In the trough of disillusionment, that’s when you want to pour gas on the fire. Leverage what you learned from your experimental phase to scale up the things you know work, because you’ve proven them in your business.

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The Art (And Science) of Personal Branding Online #Infographic 

The Art (And Science) of Personal Branding Online #Infographic  | Business | Scoop.it
Whether you are going for your first job interview out of college or you are a seasoned business professional, you have to think about how you are presenting yourself online these days. People can Google your name and instantly come up with your social profiles, so how you present yourself online becomes your personal brand. If you own a small business any transgression a customer finds online can mean the end of your business. Personal branding online is a crucial skill to master these days no matter what part of a business you are in, but it’s not always easy to know what to do.

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Gonzalo Moreno's curator insight, January 12, 7:16 AM
Tips for an impecable SSMM presence
David Stapleton's curator insight, February 15, 1:33 PM
Personal branding online is a crucial skill to master these days no matter what part of a business you are in, but it’s not always easy to know what to do. 
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Storytelling with Data Visualization

Storytelling with Data Visualization | Business | Scoop.it
Does your data tell a story and can you visualize it? We look at the history and thought processes behind data visualization and successful infographics.

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Nikke Blout's curator insight, May 13, 2015 5:16 PM

Content Marketing: the magic of visualizations in helping data tell the story. #contentmarketing #marketing #bigdata #sales #agility

Dianita Páez's curator insight, May 14, 2015 1:23 PM

Infografías que cuenten historias. 

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Five industries being transformed by Blockchain 

Five industries being transformed by Blockchain  | Business | Scoop.it
ANALYSIS: How will blockchain impact health, manufacturing, the supply chain, energy, and the financial sector? Kate O’Flaherty compares the reality with the hype. Internet of Business says It is the distributed ledger system that enables cryptocurrencies, but blockchain technology offers use new cases across multiple vertical industries. Within the Internet of Things (IoT), blockchain’s applications …

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Naz Bhayani's curator insight, April 11, 1:59 PM

It's time we focused on building innovative tech for industries that have been left behind. 

John Lasschuit ®™'s curator insight, April 13, 5:47 AM

Food for thougth

anubhav singh's curator insight, May 23, 1:20 AM
Blockchain-Based Applications Can Transform These Prominent Industries

 Countless possibilities and opportunities have come up with the advent of blockchain-based applications. Although this is just the beginning, the crucial test of this technology will be when it will present itself as the new internet, and when every country will be embracing it


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Teach the World to Respect Your Time

Teach the World to Respect Your Time | Business | Scoop.it
If you don't believe your time is valuable, why should anyone else?

Via Daniel Watson
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Kevin Cuckow's curator insight, March 26, 5:11 AM
This article is well worth reading..I have lived and worked in several countries and never before have I been so frustrated as I do now with the Turkish citizens and clients and their timekeeping... Utterly ignorant and selfish and disrespectful when it comes to time and punctuality.

Shubham Chaubey's curator insight, March 26, 9:43 AM

Great article here. I love it. #Know_your_worth

Kami Campbell's curator insight, March 29, 1:38 AM
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Master the Art of Influence - Persuasion as a Skill and Habit

Master the Art of Influence - Persuasion as a Skill and Habit | Business | Scoop.it
As a product leader at Google and Reddit, Tyler Odean uses persuasion as a tool in his everyday job. Here's what he's learned through experience and research about being influential at work.

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Dr. Karen Dietz's curator insight, March 19, 1:26 PM

Good golly -- what a comprehensive article about how to effectively influence and persuade! And all the points are right on.

 

I really like the distinction between System 1 and System 2 thinking based on neuroscience. To influence, use System 1, which is storytelling.

 

But wait -- there's more! The author does a deep dive into all facets of persuasion/influence, including elements like Anchoring, Representation, Coherence, and Framing. Your business stories -- when positioned well -- will do all of these for you. That's the good news. It's not as complicated as you think.

 

Run, don't walk, to read this article. There's tons of good actionable advice here.

Dr. Karen Dietz's curator insight, March 19, 1:30 PM

Good golly -- what a comprehensive article about how to effectively influence and persuade! And all the points are right on.

 

I really like the distinction between System 1 and System 2 thinking based on neuroscience. To influence, use System 1, which is storytelling.

 

But wait -- there's more! The author does a deep dive into all facets of persuasion/influence, including elements like Anchoring, Representation, Coherence, and Framing. Your business stories -- when positioned well -- will do all of these for you. That's the good news. It's not as complicated as you think.

 

Run, don't walk, to read this article. There's tons of good actionable advice here.

English Jeffrey's curator insight, March 25, 8:38 PM
Understanding how the brain processes information to make decisions may influence the way you present information about your business.
 
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Rethinking the balance between equality and hierarchy: 1) How to maintain reverse dominance

Rethinking the balance between equality and hierarchy: 1) How to maintain reverse dominance | Business | Scoop.it
In a system of reverse dominance, however, the many act in unison to deflate the ego of anyone who tries, even in an incipient way, to dominate them.
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Guess Who Doesn’t Fit In at Work

Guess Who Doesn’t Fit In at Work | Business | Scoop.it

Across cultures and industries, managers strongly prize “cultural fit” — the idea that the best employees are like-minded. One recent survey found that more than 80 percent of employers worldwide named cultural fit as a top hiring priority.


When done carefully, selecting new workers this way can make organizations more productive and profitable. But cultural fit has morphed into a far more nebulous and potentially dangerous concept. It has shifted from systematic analysis of who will thrive in a given workplace to snap judgments by managers about who they’d rather hang out with.



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Kenneth Mikkelsen's curator insight, February 14, 10:22 AM

Beware hiring on cultural fit: it's "a new form of discrimination," research suggests. Recruiters for top firms often define merit in their own image.

Dr. Karen Dietz's curator insight, February 15, 4:30 PM

I was just reading an article today in HBR about organizations hiring for "cultural fit" when instead they should be asking themselves the question, "Does this person bring a perspective/point of view that we are missing?"

 

This brings true diversity into an organization and helps avoid the dreaded "group think" that keeps new ideas and innovation from happening.

 

This article from the New York Times explains it perfectly, offering better ways to think along with how-to steps.

 

This review was published by Dr. Karen Dietz for her Tech Leaders curation: www.scoop.it/t/tech-leaders 

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The Garage Mindset: How tech giants keep the innovation spirit alive

The Garage Mindset: How tech giants keep the innovation spirit alive | Business | Scoop.it
California is often said to have two beating hearts: culture in the South, around Los Angeles and Hollywood, and technology in the North around San Francisco and the Silicon Valley.

Their complementarity is key to the region’s success, and has generated widely popular combinations such as Netflix or Apple Music. And of course, they both rely on heavy doses of innovation.

It’s no coincidence that they were both born in a garage.

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David W. Deeds's curator insight, February 3, 8:06 AM

Thanks to John Evans.

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How to Be a Leader Without Having to Act Like One

How to Be a Leader Without Having to Act Like One | Business | Scoop.it

It's been largely assumed that to run a successful business today, good leadership is required. But it's not the end of the world for leaders who worry that they're low on charisma or can't stir employees' hearts and minds. Maybe they don't particularly want to, and that's OK too.

 

Sometimes, it's more effective for employees to be more loyal to the work instead of being more loyal to the leader. After all, the end goal should be to keep employees engaged and productive by charging them to solve compelling problems.

 

First, it's important to understand the difference between an appealing boss and challenging work. A recent Harvard Business Review article found that employees at Facebook were more likely to quit because of their work--and not because of a "horrible" boss. The authors--three HR executives and Wharton professor Adam Grant--had spent years studying Facebook. When the social media giant started tracking employee exits, "all bets were on managers," the authors wrote. Turns out, employees left "when their job wasn't enjoyable, their strengths weren't being used, and they weren't growing in their careers."


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Nevermore Sithole's curator insight, January 29, 8:14 AM
Leadership
Annie Mey's curator insight, January 30, 12:54 AM
Miklos Szilagyi's curator insight, January 30, 4:55 PM
Well, I am not so sure about this problem-led leader thing but the video at the end is a must-see...:-)))
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Beyond Working Hard: What Growth Mindset Teaches Us About Our Brains

Beyond Working Hard: What Growth Mindset Teaches Us About Our Brains | Business | Scoop.it
To foster growth mindsets in students, teachers can coach students to try different learning strategies that make the brain work smarter. Educator praise can be used to acknowledge specific strategies students have tried and can push students to reflect on themselves as learners. This process is more complex than it looks and ultimately should help lead students to become more independent thinkers.

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Nik Peachey's curator insight, January 20, 9:29 AM

Worth a read.

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70 Great Coaching Questions for Managers Using the Grow Model

70 Great Coaching Questions for Managers Using the Grow Model | Business | Scoop.it
This article provides managers with 70 awesome coaching questions to use within the GROW coaching model.

Via Ariana Amorim
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Jason Roberts's curator insight, January 22, 7:05 AM
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This Study of 400,000 People Reveals the 1 Reason Employees Work Harder (and It's Not Pay or Benefits or Culture Decks)

This Study of 400,000 People Reveals the 1 Reason Employees Work Harder (and It's Not Pay or Benefits or Culture Decks) | Business | Scoop.it

Forget slogans and posters. Forget mission statements. Forget culture decks. A survey of over 400,000 people across the U.S. found that when employees believe promotions are managed effectively, they are more than two times as likely to give extra effort at work -- and to plan for having a long-term future with their company.

 

But wait, there's more: When employees believe promotions are managed effectively, they are more than five times as likely to believe their leaders act with integrity.

 

The result? At those companies, employee turnover rates are half that of other companies in the same industry. Productivity, innovation, and growth metrics outperform the competition. For public companies, stock returns are almost three times the market average.


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Jerry Busone's curator insight, January 12, 8:17 AM

Great Study of 400k employees . So don't waste time on that culture deck ...Promote your best people... if teams matter promote the best team player... if productivity matters promote the best at that... the companies that do this have less turnover, more innovation and better engagement . Carrier Guidance big key. #ADPELEFY18 #offthebenchleadership  #Workhappy #hellowork

Cammie Dunaway's curator insight, January 12, 1:14 PM

Great insight "When employees believe promotions are managed effectively, they are more than five times as likely to believe their leaders act with integrity."

Carolyn Rowe's curator insight, January 15, 12:34 PM
For all for all who are looking for ammunition in the effort to get talented team members promoted.  
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The three stages of leadership | London Business School

The three stages of leadership | London Business School | Business | Scoop.it
How do we promote our leaders? How do we decide that a person is ready to take on a role with a brand new remit and unfamiliar responsibilities? We do it trusting that a person will succeed, based on often nothing more than a hunch. “But wait!” I hear you cry. “People are promoted based on their success in their current role. It’s how it works everywhere.” This is true. People are promoted to the next level based on their previous performance. But does this make sense?

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David Hain's curator insight, January 8, 6:23 AM

Leadership transitions are notoriously difficult and often unsupported - hence, many failures and much potential lost. This insightful framework could help...

Ian Berry's curator insight, January 8, 11:18 PM
I think there are 3 more foundational stages that everything else flows from self-leadership, leading for others and leading for leaders
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What techniques and strategies will influence ecommerce trends in 2018 | Smart Insights

What techniques and strategies will influence ecommerce trends in 2018 | Smart Insights | Business | Scoop.it
The most important trends and innovations across the customer lifecycle to inform your 2018 ecommerce strategy using the RACE planning framework

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CYDigital's curator insight, January 1, 8:56 PM

What techniques and strategies will influence ecommerce trends in 2018 | Smart Insights

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing