Competitive Intelligence Crucial Now More Than Ever For Business Survival, Executive Compass® Announces | Business |

The leading bid and tender writing management company’s competitive intelligence report highlights two key factors: a) early warning of opportunities and threats, and b) approximations and informed views on the market and competition. They offer both active and defensive competitive intelligence, following their practice of making sure services are tailored to the unique needs of the client. Active CI focuses on collecting and analysing data on competitors (their activities, plans and capabilities) while defensive CI is a strategy for preventing competitors from accessing information about the client’s marketing initiatives.