BUS 235 ASH Course Tutorial (bus235.com)
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BUS 235 Week 1 DQ 1 Marketing Trends (Ash)

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Marketing Trends

Consider the broad changes occurring in marketing today and identify themes that you believe are emerging from these changes. Can these themes and changes be related to societal forces? How? Provide examples of societal changes and how these changes have impacted the way marketing activities are conducted. Respond to at least two of your classmates’ postings.

 

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BUS 235 Week 5 Final Paper The Marketing Mix (Amazon) (Ash)

BUS 235 Week 5 Final Paper The Marketing Mix (Amazon) (Ash) | BUS 235 ASH Course Tutorial (bus235.com) | Scoop.it
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Week 5 Final Paper :

The Marketing Mix

Select an existing product and identify its target market. Describe how each variable of the marketing mix (product, price, place, and promotion) is being executed. Address at least three elements of each variable.

Focus of The Marketing Mix

In a 6-8 page paper, excluding title and reference pages, consider the following:

Product:
   • What features do customers care most about?
   • How are the key features and benefits better or worse than those of competing products?
   • How do consumers choose and use products in this category?
   • How is the product branded?
Price:
   • How is this product priced relative to competing products?
   • What is the rationale for employing this pricing strategy?
   • Are there pricing discounts (e.g., wholesalers, bulk)?

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BUS 235 Week 3 Assignment Retail Store (Walmart) (Ash)

BUS 235 Week 3 Assignment Retail Store (Walmart) (Ash) | BUS 235 ASH Course Tutorial (bus235.com) | Scoop.it
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Week 3 Assignment :

Visit any retail establishment of your choice in order to gain specific knowledge about the marketing activities of the operation. Provide a 2-3 page report on your visit using at least two references (one reference to be the textbook) to support your analysis. Suggested areas to analyze include:

1. Type of outlet (convenience, shopping specialty, etc.)
2. Location – Describe reason for specific location.
3. Customer profile – Who shops there? Target market segments?
4. Unique competitive positioning – What separates them from competition?
5. Categories of products (types, quality, brand, non-brand and assortment)
6. High, medium, low prices (example: high quality-high price)
7. Can products be easily competitively shopped at other retail stores?
8. How well is the store laid out – displays, etc.?
9. Are promotions consistent with image? Are special sales obvious?
10. Sales approach – aggressive, laid back, or in-between?
11. Is information available to help you?  Do they hide prices?
12. Can you get answers easily from clerks?
13. Do sales people seem well trained?
14. Return policies and warranties?

Conclude your analysis with an assessment of the marketing activities: Do the marketing activities/decisions work to enhance business success? Use examples from your report (visit) to support your assessment.

 

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BUS 235 Entire Course (Ash)

BUS 235 Entire Course (Ash) | BUS 235 ASH Course Tutorial (bus235.com) | Scoop.it

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BUS 235 Week 1 DQ 1 Marketing Trends

BUS 235 Week 1 DQ 2 Customer Needs and Wants

BUS 235 Week 2 DQ 1 Market Research

BUS 235 Week 2 DQ 2 Customer Loyalty

BUS 235 Week 3 DQ 1 Branding Debate

BUS 235 Week 3 DQ 2 New Product Development

BUS 235 Week 3 Assignment Retail Store (Walmart)

BUS 235 Week 4 DQ 1 Price and Ethics

BUS 235 Week 4 DQ 2 Service Marketing

BUS 235 Week 5 DQ 1 Super Bowl Advertising

BUS 235 Week 5 DQ 2 AMA

BUS 235 Week 5 Final Paper The Marketing Mix (Amazon)

 

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