Building a Community in a Social Web
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The Evolving Intersection of Site Search, SEO, and Social Search: Why Marketers Should Care

The Evolving Intersection of Site Search, SEO, and Social Search: Why Marketers Should Care | Building a Community in a Social Web | Scoop.it

Search is the new navigation, so goes the mantra today – and that means search, in all of its forms, has become a key ingredient for the success of any online business. Since online users are now conditioned to quickly search for information instead of browsing for it – and are quick to abandon a site if they don’t find what they came for – search is a feature that you, as marketers, must study closely.

 

Read More: http://www.adotas.com/2013/03/the-evolving-intersection-of-site-search-seo-and-social-search-why-marketers-should-care/


Via Antonino Militello
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The Secrets of What Makes a Product Go Viral

The Secrets of What Makes a Product Go Viral | Building a Community in a Social Web | Scoop.it
Author Jonah Berger shares insights from his new book about how ideas and products become contagious.
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FI.co: 10 Startup Secrets, by @JaySamit

FI.co: 10 Startup Secrets, by @JaySamit | Building a Community in a Social Web | Scoop.it

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. To get updates when we release new videos, follow us on Twitter or subscribe to our weekly newsletter here.


Via Didier Roggeri
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Cell Phones and Responsive Web Design | Articles | Graphic Design Junction

Cell Phones and Responsive Web Design | Articles | Graphic Design Junction | Building a Community in a Social Web | Scoop.it
Cell phones or mobile phones are part of our lives now. The market for cell phones is growing every day and today cell phones have reached to the most remote

Via Frank Mohnhaupt
Sitefly's insight:

Having a website that works on all devices to deliver the best user experience to your audience is vital to success.  All sites created using TouchVu are built with responsive design; therefore, sites will work beautifully on all mobile devices no matter the size screen. 

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Power to the people.

Power to the people. | Building a Community in a Social Web | Scoop.it
Putting the power of message amplification into the hands of the sharer equalizes the content landscape: the person who understands the myriad behaviors by the many types of people who would be interested in sharing your specific brand of content...
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Social Media Link Building

Social Media Link Building | Building a Community in a Social Web | Scoop.it

Social media is all about relationship building and increasing visibility for your brand. We evaluate which networks/platforms have value and which don't, some good social examples, and methods of using social for your own link efforts.

 

One concept that can still confuse the heck out of clients is social media link building. So let's dig into why social media matters, which networks/platforms have value and which don't, and methods of using social for your own link efforts.


Find Out More: http://searchenginewatch.com/article/2237733/Social-Media-Link-Building


Via Antonino Militello
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Kleckerlabor's curator insight, March 19, 2013 8:03 PM

Linkbuilding mit Social Media

umer hafeez's comment, June 4, 2013 10:23 AM
Thanks for sharing
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Social Media Curation Guide

Social Media Curation Guide | Building a Community in a Social Web | Scoop.it

Social content curation is an important building block of your inbound marketing strategy.

 

If you have many clients for which you need to curate content, you need to have so many profiles for all the social media accounts etc for their respective industries. Any good tools for managing these and managing mentions and more across all the accounts.

 

When curating content, it is essential to perfectly categorize the main subject of your curation interest in subtopic. For instance, I subcategorize SEO into its different facets:

Technical SEOLocal searchLink buildingInternational SEOSchema, Authorship, and G+

 

Read More: http://www.seomoz.org/blog/social-media-curation-guide


Via Antonino Militello
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Ryan Risenmay's curator insight, March 15, 2013 4:34 PM

Finding the audience, and then finding the content that best suits them, this is what is meant by "relationship marketing"

Debby McKinney's curator insight, March 15, 2013 8:56 PM
It's more important than ever to offers good content appropriate to your target audience (which means you must know your target) while building common ground while getting notices. Thanks for the article
Linda Allen's curator insight, March 16, 2013 4:14 PM

Excellent information

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Hey, B2B: Grow Up and Get a Social Media Strategy, Will You? - Profs

Hey, B2B: Grow Up and Get a Social Media Strategy, Will You? - Profs | Building a Community in a Social Web | Scoop.it
Social Media - Many B2B marketers are still avoiding social media. They wonder whether it works and how in the world they can tell whether it's working. Let's put that excuse to rest ...

 

Key excerpt...

 

Which is why social media has just as much a place in a B2B marketing plan and budget as tradeshows. Maybe more, since—unlike tradeshows—social media is an ongoing opportunity that continually attracts "e-attendees."


The numbers back up that contention, according to a recent Thomas Industrial Purchasing Barometer (IPB) study:

Exactly one-fourth (25%) of industrial buyers turn to the professional networking site LinkedIn when sourcing industrial products and services.In addition, 11.8% find market-specific forums to be useful resources.Nearly half (46%) of buyers would advise potential suppliers looking to gain new business to use LinkedIn, while 39% would recommend using forums.

"Social media has made it easier to see more about the services and tools available and helps us make our purchases," one buyer participating in the study said.


Via CYDigital
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CYDigital's curator insight, March 15, 2013 8:28 AM

Here's what we thought to be incredibly important: the author is director of digital media at Thomas Industrial Network, and if Thomas Industrial Network is touting the benefits of social media, then you know it's beyond the chasm.  Recommend clicking through to read the author's post.


  • See the article at www.marketingprofs.com
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