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Who is a good SEO? How to be one.

Who is a good SEO? How to be one. | Build MI | Scoop.it
SEOs are frowned upon. Admit it. Though Search Engine Optimization is a reputed profession, many a times, SEOs are seen as trouble makers, sometimes even within organizations.
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How Red Bull Takes Content Marketing to the Extreme

How Red Bull Takes Content Marketing to the Extreme | Build MI | Scoop.it
Red Bull is a publishing empire that also happens to sell a beverage. A glimpse at the brand's expansive market, made possible by strategic content marketing.
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The 2013 Marketing Predictions: Content Marketing And Social Business - Forbes

The 2013 Marketing Predictions: Content Marketing And Social Business - Forbes | Build MI | Scoop.it
In my Marketing Predictions post from last year, I did not break any new ground when I predicted that 2012 would be all about social, content and mobile.
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