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Rescooped by AndyBargery from SEO and Social Media Marketing
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Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework | BtoB Marketing | Scoop.it

"Optimizing online visibility requires the coordination of public relations (PR), content development, social networking, SEO, digital advertising and marketing communications efforts.

 

Without coordination, the efforts of these different individuals or groups are like the blind men and the elephant; none of the experts are wrong, but none get the big picture either.

 

We refer to this maximization of online visibility as web presence optimization (WPO): the combination of PR, content, SEO, SEM, marcom and social media efforts to make a company as ubiquitous as possible, with relevant content, everywhere online that prospective customers are looking when they are searching for what the company offers".

 

Read more at: http://www.business2community.com/online-marketing/maximize-your-online-visibility-the-web-presence-optimization-wpo-framework-0318201


Via Antonino Militello
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The Marketing Tactic that Social Media Marketers Often Forget: SEO

The Marketing Tactic that Social Media Marketers Often Forget: SEO | BtoB Marketing | Scoop.it

"You can use social media from desktops, iPads and iPhones, no matter where you are. Tweeting is the new texting and Google+ is gaining traction as its registered users now number over 400 million.


Social media marketing cannot be ignored. It is the marketing of the people. Marketing has been democratized. It is “native marketing” that requires no payment to third party channels (such as TV or radio) to promote your business. All you need is the content and the followers on your own social networks such as Facebook and Twitter, to distribute and share your brand message with and of course some marketing tools, skills and resources.

 

Yet, there is a danger.

 

That danger is that other marketing strategies, skills and basics are forgotten or ignored in the glare of social media’s buzz and popularity.

 

 

There is one very core marketing tactic that should be woven into every part of your digital marketing. It is boring, it can be technical but it is essential: SEO".


Via Antonino Militello
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The 6 Top Content Marketing Mistakes | Jeffbullas's Blog

The 6 Top Content Marketing Mistakes | Jeffbullas's Blog | BtoB Marketing | Scoop.it

If you have a website or a blog, you engage in content marketing every time you publish a page or post – whether you realize it or not.

If you own a site or blog, you know how expensive and time-intensive getting quality content published can be.

 

So get the most out of your content and avoid these costly mistakes.

 

Read More: http://www.jeffbullas.com/2012/08/10/the-6-top-content-marketing-mistakes/


Via Antonino Militello
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Do You Want to Control Your Traffic and Lead Generation?

Do You Want to Control Your Traffic and Lead Generation? | BtoB Marketing | Scoop.it
The traffic to your offers online decides about the value and the volume of your business leads.
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Rescooped by AndyBargery from Marketing Strategy and Business
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5 Ways to Improve Your Facebook News Feed Exposure

5 Ways to Improve Your Facebook News Feed Exposure | BtoB Marketing | Scoop.it

Facebook Edgerank: What you need to know to improve your Facebook marketing. Discover how to calculate your reach and grow your audience.

 

Excerpted from article:

"If you already have a decent fan base, it makes more sense to first focus on reaching your fans before you shift your focus to growing your audience.

 

Here are some tips:

#1: Calculate Your Reach:

You need to know how well you’re doing at reaching your fan base.

How do you find out what percentage of your Facebook page’s fans you’re reaching? Go to your Facebook Insights and average your reach for the last 30 days, then divide that number by your fan count.

Facebook has claimed that Facebook pages reach 16-17% of their fans on average. And typically, the more fans you have, the lower the percentage you’ll reach.

 

#2: Always Post Photos:

Choose the right type of content to share on Facebook.

Of all the types of content you can share, photos give the best results. Photos are most engaged with and reach the most people.

 

#3: Stimulate Engagement:

Try one of these four kinds of posts to generate engagement:

- Caption contest;
- Multiple choice;
Fill in the blank;
Inspirational quotes;

 

#4: Create Viral Exposure:

Ask users to upload their photos in a specific category. They are consciously (or subconsciously) participating in an ego contest. Often on Facebook it seems like we succeed most when we take advantage of the momentum of our fans’ self-interest.

 

#5: Build Fans Virally and Drive Revenue With Sweepstakes and Coupons:

Sweepstakes can build fans more affordably than ads, they’re engaging and they’re fun. Lots of pages do them.

Here are five tips for successful fan-building sweepstakes.

1) Be creative, but keep it simple.
2) Make sure the prize is related to the brand.
3) Give folks an incentive to share.
4) Look for strategic partners to co-brand with.
5) Keep the entry form short. Less is more..."

 

Each tip is analyzed with more information and some examples.

Read full interesting article here:

http://www.socialmediaexaminer.com/master-facebook-edgerank/

 


Via Giuseppe Mauriello
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