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What Marketing Schools Should Really Be Teaching Students

What Marketing Schools Should Really Be Teaching Students | BSD | Scoop.it
When I went to business school (more years ago than I will voluntarily admit), our marketing coursework focused heavily on the basics. For example, we spent a great deal of time digging into the Four P’s (Product, Price, Placement, Promotion).
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5 Easy Tips on Visual Branding on Social Media

5 Easy Tips on Visual Branding on Social Media | BSD | Scoop.it

To help your brand from getting lost in the clutter, it's important to stand out visually and consistently.


Via Kamal Bennani
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Where Marketing Ends, Branding Begins

Where Marketing Ends, Branding Begins | BSD | Scoop.it

So you’ve got a business and you’re ready to push your branding efforts online. The first question you encounter is “How do I go about with branding?”

 

What I’ve noticed from my years of experience in online marketing is that you probably think branding involves the following:

● Logos, color schemes, and website design – What should my logo be? What colors represent my business best? How do I go about with my web design?

● Brand mentions, links, and social popularity – I have to be as visible online as possible, because this promotes brand recall

● SERPs visibility, ad campaigns, and other promotional efforts.

 

If you answered any of the above, then you’re looking at branding the wrong way. The items I mentioned are all marketing tools and strategies, and they only scratch the surface of branding....


Via Jeff Domansky
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Mathew Weir's curator insight, October 1, 2014 7:46 PM

This artical talks about the difference between marketing and branding.  People often think that branding involves logos, colour, links and promotional efforts and this is considered to be looking at branding the wrong way.  Branding is the culture itself, the message that permeates and rules all the process of your business.

Jeshneil Prasad's curator insight, October 2, 2014 8:36 PM

The article outlines the differences in branding and marketing and outlines the misconceptions people make about branding. As suggested branding is about the promotional activities that ensure when launching your products or services it is rather about the  message, voice, culture, and vision of your company and products.

Millie Watson's curator insight, October 7, 2014 8:32 PM

The article explores the differences and the common misconceptions between marketing and branding. 

Marketing advertising and other promotional activities main purpose is to communicate the brand personality and message. Where as branding is comprised of your personality, your voice and your message. Branding is essentially portraying traits of a person. This article gives an in-depth insight into the right way branding should be communicated. When put into the same category as marketing, this can often lead to unsuccessful branding.