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Pare de ensinar- comece a aprender !

Ensinar = voce fala a aula inteira :(

Aprender = todos compartilham o saber daquele tema.:D

#avancee

Simon Staffans:  "Transmedia has never been the easiest of terms to throw around. It’s a concept trying to embrace so many different genres and so many different practices, it’s almost guaranteed to give rise to disagreements" ...

From transmedia expert, Simon Staffans, comes this simple explanation.

Very interesting perspective. To my opinion interactive storytelling allready goes on in the social medias. My project in that perspective is to introduce the art of storytelling in social medias. I work with filmed storytelling for digital medias. Watch my site www.digitalstotytelle.dk - it´s just about to open in enlish vesion.

Sorry the site is www.digitalstoryteller.dk/home

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The other popular strategy has been crowdsourcing the story, where the audience becomes the creator of the whole story. While some brands have done this well (Arvo Beer’s Perfect Lager Project, Magnum Pleasure Store, Fanta Flavour Lab, MyStarbucks Idea, The VW People’s Car Project in China, our own digitally customisable London Olympic Mascots), others have missed the mark (Raymond Weil’s ‘Help design a new watch’ Facebook competition springs to mind) .

But the new frontier for participation branding is putting the audience into the story, as an actual character influencing other characters and the outcome. That is, it’s not just about giving a few people a unique experience (such as the ‘Best job in the world’ campaign) any more and relying on the online amplification of that (does anyone even remember who won Best Job?), but actually creating multiple stories for the many, democratising the experience so to speak."

The best brand stories now encourage different levels of participation to achieve maximum impact and scale. This means designing interactive stories for ‘skimmers’ (those exposed to the story), ‘dippers’ (those sharing the story) and ‘divers’ (those immersing, influencing and advocating the story) is a must for marketers. This article provides information to how the social media and branding have and are affecting each other.

When you love something THAT much... you go out and do it. That's what Robert did. Forsaking a 'traditional' career, Rob dove into film school and then used technology to develop something that is changing the way storytelling is told. You'll have to watch this video to find out (shared courtesy of @simon_staffans). In a few weeks time, I'll be personally interviewing Rob for my 'Chasing Cyborgs' blog. Stay tuned :)

Presentación de Robert Pratten. Muy interesante.

Pretty instructive.

Just a glimpse.

Agree- The Voice seems to have mastered Twitter and Second Screen: 

Not many networks do social media as well as NBC has with The Voice. 

It’s become common practice for a show to casually toss a hashtag in the corner of the TV screen, but the tricky part is figuring out what comes next. The Voice and NBC have involved Twitter so heavily in the viewing experience that the end result is a fully integrated, interested, and engaged audience for advertisers and brands to reach.

Talent shows are made for second screen and Twitter. Let's expect a ton of quiz shows that in the same way engage the audience.

Peter Robinson:  "Online celebrities will surge ahead in 2015 as the old media try to get a grasp of the pesky new names" ...

Interessant medieudvikling synes jeg - det vil jeg studere nærmere - og gerne diskutere

"Social TV's buzzwords explained by [Daniel Ravner,] the CEO of Israel's Practical Innovation."

"At Storygami we help individuals and brands make interactive online videos. We use a term called “layered video” for our approach. What this means is that we add elements that the audience can interact with over the top of online videos. These elements become visible only when they are triggered by the viewer or user. All these layered elements appear within the video screen itself and they are unlike pop-ups in that they are designed to enhance your viewing experience and not to distract. One of our first commissions was with Virgin Media in the UK where we produced a six part web series using our technology."

They are also in the process of creating an online video editing tool and blogging about all their adventures here: http://storygami.co/blog/ ;

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"See It will be integrated into a show’s tweet, so that with the click of a button, I can change the channel on my TV right away, record it or even watch on my mobile device," Sam Schwartz, Comcast's chief business development officer, said in a blog post.

The See It button, which will start showing up in tweets later this year, will let customers tune into shows online or from set top boxes, set their DVRs and even buy tickets through Fandango. NBCUniversal's networks like CNBC, SyFy, NBC and others will have access to the feature, for shows including The Voice, Today Show, Access Hollywood and many more.

While subscribers will have access to more options, non-subscribers will also be able to use the See It button to see shows they might be able to access through other apps from places like Hulu or ABC."

Incentivise your staff at all levels to push tech sales (they cost less)

Not quite sure what to think about this one.

Great idea for classroom novel study!