Brett's SEO & Web Tips
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Top Tips For Successful Landing Page Conversions

Top Tips For Successful Landing Page Conversions | Brett's SEO & Web Tips | Scoop.it
If you are a business owner, then you know the value and importance of having a business website. Your website is a great opportunity to reach potential clients and keep your current clients involved. When your website doesn’t seem to work for you, then it is possible that your pages aren’t really interesting to your audience. A landing page should increase traffic and lead to conversions. A successful landing page should not only reach viewers’ eyes, it should reach their emotions in a way that they feel compelled to provide you with their information and click “Submit” as quickly as possible. Click through to learn more. http://www.l4groupllc.com/landing-page-optimization-best-practices-top-tips-successful-conversions/
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17 Tips To Turbocharge Your HVAC Facebook Page: How To Advertise On Facebook For HVAC

17 Tips To Turbocharge Your HVAC Facebook Page: How To Advertise On Facebook For HVAC | Brett's SEO & Web Tips | Scoop.it
Many HVAC contractors are mystified with how to effectively use Facebook for their advertising. It is easy to see why since the general public is most likely not super enthused by connecting with a heating, ventilation and air conditioning company. It is just not the same as connecting with a ... http://www.l4groupllc.com/17-tips-to-turbocharge-your-hvac-facebook-page-how-to-advertise-on-facebook-for-hvac/
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Hyper Local SEO Web Pages For Marketing and Advertising

Hyper Local SEO Web Pages For Marketing and Advertising | Brett's SEO & Web Tips | Scoop.it
Hyper local webpages are very effective tools for obtaining search engine results that matter for local businesses. Consider this, your customers are searching for your products and services, using their city as part of the search phrase to ensure that they achieve local results. Additionally, if the search is taking place with a mobile phone, Google is automatically utilizing this geo-modifier based on the IP address where the phone is located. Having a website that contains hyper-local marketing pages helps to secure search engine results that generate leads. http://www.l4groupllc.com/hyper-local-seo-web-pages-for-marketing-and-advertising/
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How To Get Your Blog Noticed

How To Get Your Blog Noticed | Brett's SEO & Web Tips | Scoop.it
Blogging is an effective way of improving a brand presence online, acquiring sales leads, and disseminating information. However, attracting traffic to a new blog is often difficult. Click through to check out some tips on how to get your blog noticed by your target audience. http://www.l4groupllc.com/content-marketing-blogging-tips/
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How Local Content Can Make A Difference With Your Google Search Rankings

How Local Content Can Make A Difference With Your Google Search Rankings | Brett's SEO & Web Tips | Scoop.it
Business owners should be interested in making sure that their website has fresh content. Fresh, local content will help increase your website’s Google rankings for a number of reasons. Click through to find out why content matters and how content can help boost SEO. http://www.l4groupllc.com/how-local-content-can-make-a-difference-with-your-google-search-rankings/
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How To Get My Website On Google Search First Page

How To Get My Website On Google Search First Page | Brett's SEO & Web Tips | Scoop.it
There has been talk that SEO is dead and that most of the SEO efforts would not bear any fruit. However, far from it, SEO is much alive. It is more of building the brand rather than one of the marketing strategies. Your business can still benefit from the organic search results and higher ranking on the search engines. Given that SEO is dynamic due to regular changes in the search engine algorithms, it is important that your company makes a commitment towards SEO by hiring a competent and SEO agency. The SEO agency is key to being ranked on the first page of search results. Click through to learn more on this topic. http://www.l4groupllc.com/how-to-get-my-website-on-google-search-first-page/
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Website Design And Conversion: Tips And Tricks

Website Design And Conversion: Tips And Tricks | Brett's SEO & Web Tips | Scoop.it
Companies need to have an online presence in today’s technology-centered market and websites are very important. If you want your website conversions to look and feel better so those looking at your site have an easier time finding what they need, follow a few of these tips and get started on some changes that can really make a difference. http://www.l4groupllc.com/website-design-and-conversion-tips-and-tricks/
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How SEO Can Protect Your Site From Hackers

How SEO Can Protect Your Site From Hackers | Brett's SEO & Web Tips | Scoop.it
When it comes to website design, there are many factors to take into account – such as the color scheme and user-friendliness. You want your website to be one that will be appealing to your clients and will deliver the information that potential new clients are seeking. Of all the factors that have to be considered when designing a website, security should be your top priority. This way, you are less likely to be targeted by hackers. Click through to learn more on what you can do to protect your site. http://www.l4groupllc.com/bethlehem-website-design-seo-protecting-website-hackers/
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Online Marketing Strategies That Have Withstood The Test Of Time

Online Marketing Strategies That Have Withstood The Test Of Time | Brett's SEO & Web Tips | Scoop.it
Online marketing is one of the most longstanding strategies of this age. Business success and online marketing efforts often go hand in hand. More than 80 percent of consumers use a computer to find the products and services they need. Therefore, having a strong marketing strategy is becoming more of a necessity than it is an option. Many of the top online marketing strategies have been working for businesses for many years. Click through to read some online marketing strategies that have withstood the test of time. http://www.l4groupllc.com/online-marketing-strategies-that-have-withstood-the-test-of-time/
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Effective Content Marketing Strategies For 2016

Effective Content Marketing Strategies For 2016 | Brett's SEO & Web Tips | Scoop.it
Did you know that just 37% out of the 76% of marketers who regularly use content marketing to advertise their business report effectiveness with this strategy? Could it be that those who are less than effective are just throwing something out there hoping it will work? During the formative years of social media, just one tweet, a coupon or two, and showing up to chat with visitors was enough to have potential customers around the world sitting up and taking notice of your brand. Things have changed. With the massive amounts of content online today, consumers are more discerning about what captures their attention. Attracting an audience’s attention and converting them to customers has become much tougher. http://www.l4groupllc.com/effective-content-marketing-strategies-for-2016/
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The Importance Of Location & SEO

The Importance Of Location & SEO | Brett's SEO & Web Tips | Scoop.it
Regardless of the type of business you own or operate, you will only have customers if they know your company exists. Unlike old-fashioned advertising methods of the past, the best way to advertise today is to make your company visible in search engines. Search engine optimization can increase your company’s rank in the search engines, bring more visitors to your website, and bring more customers to you. Business owners and managers need to understand the importance of SEO and location. It can make the difference in the success of your business. This article outlines why location is such an important factor when it comes to SEO. http://www.l4groupllc.com/the-importance-of-location-seo/
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SEO: Using A Well-Rounded Approach

SEO: Using A Well-Rounded Approach | Brett's SEO & Web Tips | Scoop.it
Search engine optimization is one of the key pillars that underpins the operation of the World Wide Web. However, it is hard to nail SEO down to an exact science partly because search engine companies such as Google have never revealed how their search algorithms really work. For this reason, you must develop and implement a SEO strategy that encompasses a wide range of web facets. Learn what these strategies are by clicking through. http://www.l4groupllc.com/seo-using-a-well-rounded-approach/
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8 Reasons To Create a Facebook Fan Page For Your Business

8 Reasons To Create a Facebook Fan Page For Your Business | Brett's SEO & Web Tips | Scoop.it
If you own a business and do not have a Facebook page yet, one of the first things you need to do is to set one up as soon as possible. With 1.4 billion monthly active users, if your business is not on Facebook, you are missing out on a great opportunity to connect with potential customers. Here... http://www.l4groupllc.com/8-reasons-create-facebook-fan-page-business/
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Proven Formula For Creating The Best Blog Titles

Having the best blog article content is uselessIf nobody clicks the title to read it. The best blog titles make the difference between getting massive traffic to your website or having an article go bust. Think about your own experience in the off-line world. Here is a scenario. You are standing ... http://www.l4groupllc.com/best-blog-titles-formula-for-creating-outstanding-headlines/
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Examples of Hyper-Local Marketing

Examples of Hyper-Local Marketing | Brett's SEO & Web Tips | Scoop.it
In the old days when people wanted to call a company but didn’t have the phone number, they would search the White Pages. If they wanted to find a type of business, they’d search the Yellow Pages. But in today’s digital world, search is key. If a local company is targeting a... http://www.l4groupllc.com/examples-of-hyper-local-marketing/
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Using Case Studies for HVAC Marketing

Using Case Studies for HVAC Marketing | Brett's SEO & Web Tips | Scoop.it
When your customers start to think about replacing their HVAC system, what is the first thing they do? Typically homeowners will do one or both of the following actions. They will consult with their friends, family and/or coworkers to ask if they have worked with your company or if they have an... http://www.l4groupllc.com/using-case-studies-for-hvac-marketing/
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6 Reasons Your HVAC Business Should Be Using Facebook Advertising

6 Reasons Your HVAC Business Should Be Using Facebook Advertising | Brett's SEO & Web Tips | Scoop.it
If you have yet to harness the power of Facebook advertising for your heating and cooling company, you do not know what you are missing. In fact, a staggering 80% of consumers preferred to connect with businesses through Facebook as opposed to any other methods. Many users have a Facebook app on their phone which allows users to easily access Facebook. In fact, it not only allows consumers to connect through Facebook but they tend to connect to Facebook consistently throughout the day. As an heating, ventilating, and air conditioning business, Facebook offers affordable marketing methods with a large return. Click through and find out why Facebook advertising is right for your HVAC business. http://www.l4groupllc.com/facebook-advertising-for-heating-and-cooling-companies/
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Best Online Marketing Tips For HVAC Companies

Best Online Marketing Tips For HVAC Companies | Brett's SEO & Web Tips | Scoop.it
People, by all means, are still going off of word of mouth but the phone book is a relic of the past. Now of days, most people are using the Internet to find reputable business. This holds true especially for HVAC companies. An HVAC company cannot adequately compete with its competitors if it does not have a strong online presence. This means that if you are an HVAC business owner, your success absolutely depends on finding the best online marketing tips for HVAC companies. Click through to learn more on HVAC online marketing strategies that are effective. http://www.l4groupllc.com/best-online-marketing-tips-for-hvac-companies/
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How To Market Your Business On A Small Budget

How To Market Your Business On A Small Budget | Brett's SEO & Web Tips | Scoop.it
It is common knowledge that you cannot succeed without marketing your business. However, it may be a little tough if you are on a shoestring budget. This article covers some of the best ways that you can market your business without having to break your bank account. Click through to learn more. http://www.l4groupllc.com/how-to-market-your-business-on-a-small-budget/
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Google PPC vs. Facebook Advertising

Google PPC vs. Facebook Advertising | Brett's SEO & Web Tips | Scoop.it
As businesses become more aware of the fact that they have to incorporate some form of online marketing in order for their business to succeed, they are not sure which route is best when it comes to paid advertising. They are not sure if they should use either Google Adwords or Facebok marketing ads. Both paid advertising methods have proven to have their pros and cons. Therefore, many marketing plans tend to lean one way or the other. This article will discuss elements from both types of paid advertising campaigns and provide the necessary information for you to decide which one might be best for you. http://www.l4groupllc.com/google-ppc-vs-facebook-advertising/
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SEO Improvements That You Can Easily Make

SEO Improvements That You Can Easily Make | Brett's SEO & Web Tips | Scoop.it
Why should you concentrate on SEO? You have utilized all you know about advertising, you are marketing through paid ads on search engines and high ranking sites. You get clicks through, but few are coming for the content. You have noticed this in your traffic reports and the reports have you frustrated. So what is wrong? You have spent the money you had for your marketing and now you are starting to wonder if your efforts have been worth the time and money. Click through to learn some improvements that you can make to your website. http://www.l4groupllc.com/seo-reading-pa-optimization-improvements/
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SEO Mistakes That Will Ruin Your Website

SEO Mistakes That Will Ruin Your Website | Brett's SEO & Web Tips | Scoop.it
Search engine optimization (SEO) is a very involved process. As such, making and mistakes is quite easy. Fortunately, the majority of these mistakes can be corrected. Click through to read some frequently made mistakes. http://www.l4groupllc.com/seo-mistakes-that-will-ruin-your-website/
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The Evolution of SEO

The Evolution of SEO | Brett's SEO & Web Tips | Scoop.it
Infographic depicting the evolution of SEO over 10 years. http://www.l4groupllc.com/the-evolution-of-seo/
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Elements That Make Up Effective Content

Elements That Make Up Effective Content | Brett's SEO & Web Tips | Scoop.it
Although most site owners know the importance of content in attracting web traffic, very few focus on the structure of the content that they publish. This is unfortunate because search engine algorithms weigh content based on parameters such as relevance and quality. For this reason, it is wise to create content that will improve your site’s rank on search engine results pages. This article will discuss what the most effective elements are that should be included in a piece of content. http://www.l4groupllc.com/elements-that-make-up-effective-content/
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