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Rescooped by Louis-Bertrand Raffour from Content Curation for NonProfits!

Content Curation and How To Engage Your Audience: A Presentation by Shel Holtz

Useful presentation from Shel Holz that shows actual examples of curation for internal communications.

He talks about the stages of the process and demos various examples of how curation is being done by organizations from Ragan and Smart Brief to the NYT.

Shel notes areas where internal communicators could use curation -  for news about the company, competitors, the industry or the marketplace - and shows how AEP curates content on its intranet.

He quotes the head of  internal comms for AEP "The external news helps employees ot better understand the external forces that affect internal decisions. It's clear to me that our employees are much more informed as a result."
Another emerging trend is the ability for employees to share articles from the company , provided they do not contain proprietary information, via social media as a way of promoting the company. 

Shel then turns to the use of curation in training - and shows an example of curated instructional video for a health care client. Another great idea!

Vital professions - how about finding an enthusiastic professional in the firm to curate useful professional info for the others?


 Needless to say, there is a ton of useful, practical information in this presentation. It is an hour long ( including Q&A) but it's definitely worth it.


Original video: ;


Via Alison Harrison, Robin Good, Ken Dickens
janlgordon's comment, May 6, 2012 11:04 AM
Hi Alison, Good informative video from Shel Holtz and an outstanding job of curation on this piece as well as the other articles in your collection. So happy I found you here, it's a pleasure to meet a fellow curator who is clearly demonstrating how to do this effectively.
Rescooped by Louis-Bertrand Raffour from SOCIAL MEDIA, what we think about!!

The State And Future Of Social Media Management Solutions

The State And Future Of Social Media Management Solutions | brave new world |

The social media management solutions landscape is vast and fractured. Altimeter Group identifies over 150 social media monitoring solutions and over 30 specifically defined Social Media Management Systems. The vastness of the options makes it hard for brand-side marketers to determine what platforms and tools they should be using.


Exacerbating the problem is that even among the 30 tools Altimeter identifies as Social Media Management Solutions, none of them do the same thing. And there’s no clear definition of what social media management solutions should do. Some of the 30, like WildfireApp, provide a very narrow sliver of functionality (network-specific engagement tools). I wonder if these should even be classified as SMMS at all. But I’ll leave the classification up to other analysts...

Via Martin Gysler
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