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5 Social Media Infographics That Will Change the Way You Think

5 Social Media Infographics That Will Change the Way You Think | BrandX | Scoop.it
Here are five social media infographics that can influence your business and your online operations.
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Local Businesses Start Warming Up To Facebook Ads: 300K Tried Promoted Posts, 75K Were New Advertisers | TechCrunch

Local Businesses Start Warming Up To Facebook Ads: 300K Tried Promoted Posts, 75K Were New Advertisers | TechCrunch | BrandX | Scoop.it
12.8 million small business have a free-to-use Facebook Page, and 8 million use it monthly. By making advertising easier, Facebook got 300,000 of them to buy its new Promoted Posts ads, Sheryl Sandberg explained on today's earnings call.
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20 Stats That Explain Why Marketers Still Struggle to Measure Social Media ROI [Data]

20 Stats That Explain Why Marketers Still Struggle to Measure Social Media ROI [Data] | BrandX | Scoop.it
A look at some interesting statistics about why marketers still struggle to measure the ROI of social media marketing.
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Facebook Campaigns vs Timeline activity (f.k.a. the Wall) « General « BrandX – Rational Creative Strategic – Best for Social Media Promotions that work

Facebook Campaigns vs Timeline activity (f.k.a. the Wall) « General « BrandX – Rational Creative Strategic – Best for Social Media Promotions that work | BrandX | Scoop.it
“What? that much for a year’s activity? No way we could afford that! Where would we get the money from? Are you mad?
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The 10 questions every business should ask about their website « General « BrandX – Rational Creative Strategic – Best for Social Media Promotions that work

The 10 questions every business should ask about their website « General « BrandX – Rational Creative Strategic – Best for Social Media Promotions that work | BrandX | Scoop.it
How well does your website compare?...
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Pinterest vs. Facebook for Visual Social Supremacy | Social Media ...

Pinterest vs. Facebook for Visual Social Supremacy | Social Media ... | BrandX | Scoop.it
Just about every major social network allows marketers to share visual content in some capacity, but that doesn't necessarily mean that particular network is the best medium for visual promotion. And in a world of hundreds of ...
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Powered by EngageSciences, Play.com made sales of £2m through Facebook. | EngageSciences

Powered by EngageSciences, Play.com made sales of £2m through Facebook. | EngageSciences | BrandX | Scoop.it
The web and Twitter have been alive with articles and discussions of Play.com’s incredible success on Facebook. They have confirmed the true value of social media and the impressive levels of ROI that can be realised from a well-structured social marketing strategy.

And as their social marketing platform of record, we’re delighted to have been a part of the Play.com success story. EngageSciences partnered with Play.com in May 2011, when they had less than 35k fans. The rest, as they say is history.

Now with more than 350,000 followers on Facebook (a potential reach of more than 38m friends of fans) and 40,000 followers on Twitter, Play.com has now reached a point where it can effectively determine the value of fans and their contribution to sales revenue. In fact, it found the volume of sales coming through Facebook rose by 80% in 2011, compared to the previous year, to £2m of gross merchandise sales.

Adam Stewart, Director of Marketing at Play.com (@adster1), said: “We know that there is a lot of discussion at the moment about how to quantify the value of social fans. Our results show that through intelligent engagement, social fans, particularly on Facebook, are massively valuable to online retailers.

“In fact, Facebook fans can be more valuable to online retailers than those gained through paid-for channels. Our approach has helped Rakuten’s Play.com attract over £2m of sales in 2011 that can be directly attributed to Facebook.

“It’s not just about increasing sales through our Facebook fans; we see social channels as being a huge part of engaging and rewarding our fans. Through the EngageSciences platform we can create holistic profiles of our fans – looking at how they engage with and share our content, we can create online campaigns that are more compelling and better reward our biggest social promoters and advocates.”

Richard Jones, EngageSciences CEO said: “Engagement is critical for all brands using social channels. When we started working with Rakuten’s Play.com they had an actively engaged daily audience of around 2,000, but by getting to know its social community better the team has increased average engagement six fold, with daily levels now averaging over 12,000 and peak engagement topping 40,000.

“It’s great to work with Rakuten’s Play.com to finally prove what we’ve been saying for a long time: intelligent use of Facebook does directly support revenue generation.”

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The Importance of “Voice” in Social Media « General « BrandX – Rational Creative Strategic – Best for Social Media Promotions that work

The Importance of “Voice” in Social Media « General « BrandX – Rational Creative Strategic – Best for Social Media Promotions that work | BrandX | Scoop.it
The Importance of “Voice” in Social Media...
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We do some pretty cool stuff with social media and websites – Infographic « General « BrandX – Rational Creative Strategic – Best for Social Media Promotions that work

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Likes, loyalty and the Facebook IPO « General « BrandX – Rational Creative Strategic – Best for Social Media Promotions that work

Likes, loyalty and the Facebook IPO « General « BrandX – Rational Creative Strategic – Best for Social Media Promotions that work | BrandX | Scoop.it
Getting likes is just part of brand marketing or social commerce activation. The top of the funnel if you like for the start of your strategy.
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