BrandVee - social media analytics
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BrandVee - social media analytics
Social media analytics articles and posts that seem relevant for marketers and agencies.
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Facebook accounts for 41% of social ad budgets vs. 18% on LinkedIn - Econsultancy (blog)

Facebook accounts for 41% of social ad budgets vs. 18% on LinkedIn - Econsultancy (blog) | BrandVee - social media analytics | Scoop.it
Econsultancy (blog)
Facebook accounts for 41% of social ad budgets vs. 18% on LinkedIn
Econsultancy (blog)
Social media is a complicated landscape with several established and emerging social networks vying for our attention.
Dávid Szabó's insight:

"And this is reflected in the fact that on average businesses spend 41% of their social advertising budget on Facebook, compared to 18% on LinkedIn and 17% on Twitter.

But the split is even more extreme when looking at responses from agency staff, who claim that Facebook accounts for more than half (53%) of their clients’ budgets."

 

It is obvious that agencies are facing an emerging need to maximize the ROI of these ads. The question is that are the existing tools and processes good enough for that, or do they need to seek for more advanced techniques?

 

Our answer is represented by this case study: http://bit.ly/1cpcTMG

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Social Media Scorecard for HSBC | VOZIQ | Actionable Social Media ...

Social Media Scorecard for HSBC | VOZIQ | Actionable Social Media ... | BrandVee - social media analytics | Scoop.it
Monitoring and measuring social media is a very critical activity for companies that are using social media as a key marketing channel. Banks, especially, have been using social networks not only to spread the word but also ...
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CMOs struggling to demonstrate social media's ROI - CMO

CMOs struggling to demonstrate social media's ROI - CMO | BrandVee - social media analytics | Scoop.it
CMOs struggling to demonstrate social media's ROI CMO As well as social media's increased importance, The CMO Survey.org report also looked into how CMOs are improving their data analytics game and not surprisingly, presented a mixed story on how...
Dávid Szabó's insight:

CMOs are improving their data analytics game and not surprisingly, presented a mixed story on how far organisations have actually come. While it is clear most CMOs are aware of how important data-driven marketing is to their future customer relationships, there is plenty to evidence to suggest many still haven’t got much of a foothold.

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So what is brand activation? - The Guardian

So what is brand activation? - The Guardian | BrandVee - social media analytics | Scoop.it
The Guardian
So what is brand activation?
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New: The Facebook Catalogue. The biggest collection of pages in ...

New: The Facebook Catalogue. The biggest collection of pages in ... | BrandVee - social media analytics | Scoop.it
For example you can check who has the most fans worldwide, you can see who grows the fastest in the US, who has the best Page Performance in France or which page has the best engagement rate in its category and a lot ...
Dávid Szabó's insight:

Facebook Catalogue for monitoring your competitors, not bad!

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Facebook Makes Ads Prettier With Shutterstock Partnership To Offer ...

Facebook Makes Ads Prettier With Shutterstock Partnership To Offer ... | BrandVee - social media analytics | Scoop.it
When ads look bad, Facebook, users, and advertisers all lose. So Facebook today announced a partnership to bake Shutterstock into its ad creator, allowing mar..
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Facebook Advertising Case Study Results - Clear, Actionable Analytics

Facebook Advertising Case Study Results - Clear, Actionable Analytics | BrandVee - social media analytics | Scoop.it
Facebook advertising can be cost effective and provide actionable results - if you dig deeper. See how we got excellent results from a quick campaign.
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6 Reasons Why Your Company's Facebook Page is Unattractive ...

6 Reasons Why Your Company's Facebook Page is Unattractive ... | BrandVee - social media analytics | Scoop.it
How do you cope with the complex Facebook page management? Would you add any other points to the list? What are your pains? I keep my ears out for your comments! Demand Generation Success Kit Learn how to qualify ...
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