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8 Game-Changing Marketing Lessons From the ALS 'Ice Bucket Challenge'

8 Game-Changing Marketing Lessons From the ALS 'Ice Bucket Challenge' | Brands That Inspire | Scoop.it
Understanding why this effort has been so successful might just save your next social media marketing campaign.

Via Nathalie Langlois
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Nathalie Langlois's curator insight, August 21, 2014 11:10 AM

For everyone,  timing, simple.

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Take Your Event Beyond Its Venue: 4 Content Marketing Ideas

Take Your Event Beyond Its Venue: 4 Content Marketing Ideas | Brands That Inspire | Scoop.it

For the fourth year in a row, B2B marketers rated in-person events as the most effective tactic they use in their arsenal of options. In fact, 70 percent of marketers favor in-person events over nine other top tactics, including videos, case studies and eBooks. While you’re probably already using in-person events as a resource for your overall content creation plan, a common challenge is knowing how to best promote the event through relevant content so that its value lives on.

 

Here are some practical tips on how to get the best ROI out of your events through strategic content marketing. By the way, while these tips are based on my experience with invitational in-person events, they can be used for online events, road shows, industry trade shows, or user conferences, as well....

 


Via Jeff Domansky
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Jeff Domansky's curator insight, August 22, 2014 11:34 PM

Four smart ways to extend the reach and impact of your event.

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How To Gain Stakeholder Buy-In For Rebranding

How To Gain Stakeholder Buy-In For Rebranding | Brands That Inspire | Scoop.it

“Today on Branding Strategy Insider, another brand strategy question from the BSI Emailbag. Jim, an Executive Director at a nonprofit organization in Seattle, Washington writes: “I work for a nonprofit organization that needs to rebrand.”


Via Ed Burghard
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Seven Mistakes That Derail Thought Leaders

Seven Mistakes That Derail Thought Leaders | Brands That Inspire | Scoop.it
Everyone wants to be a "thought leader," but few invest the time, money or energy required to build a recognizable name brand.

Via Mike Klintworth
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Rescooped by Inspire Fire from Business Brainpower with the Human Touch
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How To Work For A Manager You Never See

How To Work For A Manager You Never See | Brands That Inspire | Scoop.it

The workplace today is much different from the workplace of 30, 20, and even 10 years ago. Open office designs, in-house baristas, and for many organizations bosses managing from across the country are now the norm. Between video conferencing, email, and instant messaging, physical proximity to the office is no longer a requirement. Companies are hiring based on talent and fit, not if someone can be in their chair 24/7. This change has led to entire teams being spread across time zones, states, and even countries. While it can be tricky to report to a remote manager, I’m here to tell you it’s possible.

 


Via The Learning Factor
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The Learning Factor's curator insight, August 21, 2014 6:54 PM

When your boss isn't in the office, it's easy to let communication slip down the priorities list. Here's how to stay in touch and on task.

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Your Content Marketing Strategy Needs More Than Just Content

Your Content Marketing Strategy Needs More Than Just Content | Brands That Inspire | Scoop.it

Not to get too personal but, how’s your content strategy working for you? Have you seen the type of results you crave? 


Via donhornsby
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donhornsby's curator insight, August 23, 2014 9:43 AM

(From the article): This might come as a surprise, but the majority of content marketers today err on the side of more content and less marketing.

 

Many companies post without having a specific plan in place or idea in mind of strategy.



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Why Location-Based Social Media Monitoring is Critical | Convince and Convert

Why Location-Based Social Media Monitoring is Critical | Convince and Convert | Brands That Inspire | Scoop.it
If something were happening at a physical location, and that something was important to your organization, how would you go about monitoring the social conversation and content coming from that event? Learn how to use location-based social media monitoring, and why it's so important.

Via Jeff Domansky
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Jeff Domansky's curator insight, August 23, 2014 8:25 PM

Geo-location monitoring could be helpful for a wide range of uses including journalism, crisis management, emergency measures, and more. Ignore the self-promotion of the post. A valuable supplement to keyword monitoring and worth exploring despite expense..