Social Media Marketing - What works for FMCGs | Brands & Marketing |

As marketers, we have all been exposed to the immense possibilities around Social Media and the unceasingly amazing amplifying power of Earned Media.Imagine the Word of Mouth that Beyoncé is generating with the release of every new single of hers! But how do you get people to spread the love about a new type of detergent, a typical fast moving consuming good (FMCG)?

Via Vasia Dimitropoulou, Pallavi Naik